Rolex vs Tudor - Which Luxury Brand Is Best? (2024)

When it comes to luxury watch brand comparisons, Rolex and Tudor are often the topics of debate. This comes as no surprise since these two are inevitably intertwined. They’re both Swiss watchmakers, they both create a variety of watch styles and models, and they are both known for their craftsmanship.

Oh, and they also share the same founder, of course. Rolex founder Hans Wilsdorf opened Tudor in 1926 as a more affordable alternative to the renowned luxury brand. However, Tudor would eventually branch out and make a name for itself. In recent years, Tudor has inched ever closer to its sister company.

However, this doesn’t answer our question. If you’re choosing between buying a Rolex or buying a Tudor, which one should you go for? Which comes out on top in the Rolex vs Tudor debate? As always, BQ Watches is here to answer your questions and help you find the best watch for you. Let’s take a look at each of these iconic brands.

Rolex vs Tudor - Which Luxury Brand Is Best? (1)

History and Reputation

Rolex was founded in 1905 and has become the top luxury brand in the world. Not only in name recognition but in watches sold. They produce roughly one million watches per year. The prestigious company is known for their incredibly precise and well-crafted timepieces. They’re also known for their innovations to the watch world as a whole. Rolex created the first water-resistant wristwatch, the first perpetual self-winding mechanism, and the first watch to display the day and date on the dial.

Tudor isn’t as well-known as Rolex, but it certainly has a storied history to back up the quality of their watchmaking. Tudor was founded by Rolex founder Hans Wilsdorf in 1926. Their watches would mirror Rolex in many ways, including their water-resistant cases and the bracelets they used. Tudor would gradually set itself apart from Rolex, especially after it launched its first in-house movement in 2015. The Heritage collection really marks Tudor stepping out of the long shadow of Rolex, with the Heritage Ranger being one of the most sought after from the collection.

Style and Craftsmanship

Both Rolex and Tudor have crafted their watches with the utmost care and precision, backed by decades of refined craftsmanship. They also offer a range of models, featuring a variety of designs to fit every style and setting. If you’re wanting a dress watch, a diving watch, something vintage, or something modern – both brands have you covered.

No matter which model you choose, you can expect that your Rolex or your Tudor watch will be a timepiece of exceptional quality that will last for generations to come.

Rolex vs Tudor - Which Luxury Brand Is Best? (2)

Rolex vs Tudor - Which Luxury Brand Is Best? (3)

Movements and Complications

When it comes to movements and complications, Rolex has the edge. Their innovations to the watch industry can’t be understated and their in-house movements are world-renowned for their incredible precision and quality. For a very long time, Tudor would use generic movements and build their watches with components manufactured from the Rolex factory. Since Tudor didn’t introduce their own in-house movement until 2015, Tudors made before then won’t have movements that set them head and shoulders above other watchmakers. That’s not to say those movements are imprecise, but they don’t quite measure up to the Rolex precedent.

It’s also important to keep in mind that absolute precision won’t matter for most watch buyers. The variation is often fractional seconds, and many Tudors are able to keep time just as well as Rolex. As far as complications go, Rolex has a wider pool of models to choose from, so you’ll have more diverse options there. Still, Tudor has picked up steam in recent years and they have more complication options than ever.

Still, in both of these areas, most Rolex watches will have the edge.

Variety and Quality of the Catalogue

When it comes to pure variety, Rolex is hard to beat for any luxury watch manufacturer. Rolex is one of the longest-running watch brands out there and they have the catalouge to prove it. The Rolex lineup includes classic and modern models like the Air King, Datejust, Day-Date, GMT-Master, Milgauss, Oyster Perpetual, Sea-Dweller, Submariner, Yacht-Master, and more. Rolex has a watch for every wrist and every occasion.

With that being said, Tudor is no slouch. Their collections include the Fastrider, Glamour, Heritage, Grantour, Montecarlo, Monarch, Pelagos, Tiger Prince, and the ever-popular Black Bay. Both watchmakers have an impressively diverse selection for you to choose from.

Rolex vs Tudor - Which Luxury Brand Is Best? (4)

Rolex vs Tudor - Which Luxury Brand Is Best? (5)

Materials, Precious Metals and Gems

As expected when it comes to luxury watches, both have a wide variety of materials, precious metals, and gems to select from. You can find models with stainless steel, rose gold, yellow gold, white gold, ceramic, and much more.

Again, by virtue of longevity, Rolex likely has more variety in this area. But for the most part, you should be able to find the materials you want from either brand. As the higher-end option, Rolex will also likely have more rare gems in certain models.

Pricing and Value

When it comes to pricing and value, the difference is a little more clear-cut. Tudor was quite literally founded with the intention of being more affordable. In the vast majority of cases, Tudor is going to be priced lower than Rolex models. However, that doesn’t mean some Tudors won’t be more expensive than some Rolexes. Rolex has several entry-level luxury options and some vintage models can be more affordable. Tudor also has various higher-end options. It all depends on what model you’re wanting.

With that being said, if you’re leaning toward a Rolex, you can likely expect to pay a decent bit more.

No matter what watch you’re in the market for, BQ Watches can help you find one you’ll love.

Rolex vs Tudor - Which Luxury Brand Is Best? (6)

Frequently Asked Questions

Is Tudor a better watch brand than Rolex? While the answer might technically be subjective, most watch enthusiasts would tell you that Rolex is the better brand. It’s one of the most iconic and innovative companies in the history of watchmaking. They have so many iconic models that Tudor has a lot of catching up to do. Still, Tudor is making strides and should be recognized for the quality they offer at the affordable price point they set.

Tudor have gradually distanced themselves from their intertwined relationship with Rolex, adding their own in-house movements and creating incredibly high-quality timepieces. They’ve been bridging the gap between the two companies in recent years, making Tudor a suitable and affordable alternative to Rolex. Tudor offers great value for the high level of quality they offer.

Technically Tudor was made by Rolex, but they’re not anymore. In 1926, Tudor was founded as an arm of Rolex that could market their products to indicate that connection. In 1946, Tudor was cut loose as a joint-stock business that could operate independently, with Rolex owning all the shares. While Tudor can still use the signature Rolex Oyster case, Tudor makes all of their own watches now. Undoubtedly, there will always be a slight association between the two, but they should be viewed as two separate brands.

Rolex vs Tudor - Which Luxury Brand Is Best? (2024)

FAQs

Is a Tudor as good as a Rolex? ›

Yes, Tudor watches have always been just as good as Rolex. While the brands will always be unique in design, the differences between the two are shrinking every year as Tudor continues to grow. Tudor was never designed to compete with Rolex, instead, it was to offer collectors a more affordable option.

What is the Tudor equivalent to the Rolex? ›

The Rolex Submariner is one of the world's most well-known luxury sports watches. However, the Tudor Black Bay offers a fantastic alternative, with a modern design that is iconic in its own right. In line with Rolex's quality standards, the Submariner watch movement ensures complete precision for sports.

Is Tudor considered luxury? ›

Without a doubt, Tudor is a luxury brand. While it may be considered the more affordable sibling of Rolex, it inherits all the luxury DNA of its parent company. Tudor watches are meticulously crafted with the finest materials, boasting impressive Swiss movements and impeccable finishing.

Do Tudors hold value? ›

Generally, Tudor watches are not known to have very high value retention. This is because, in the first place, they are not very pricey. However, some Tudor models have proven to be valuable even after purchase. An example is the Heritage Black Bay wristwatch line.

Is Tudor just cheap Rolex? ›

There's a common misconception that Tudor is some kind of cut-price Rolex cover band. While the brand is substantially cheaper, its ties to Rolex are more than skin deep. It was founded in 1946 by Hans Wilsdorf, and that name may be familiar to you; that's because Hans Wilsdorf founded Rolex some 41 years earlier.

What watch is better than a Rolex? ›

If you asked a watch collector to think of “watches better than Rolex,” the odds are good that the name “Patek Philippe” would immediately come to mind.

What is the most sought after Tudor? ›

Probably the most popular watch collection in the history of the Tudor brand, the Tudor Black Bay has grown into a diverse and expensive line since its inception in 2012.

Who wears a Tudor watch? ›

With the likes of David Beckham, Beauden Barret and freediver Morgan Bourc'his all partnering with the brand, it's no wonder that TUDOR watches are so popular among collectors and timepiece enthusiasts. Which TUDOR watch would you choose?

Why do Tudor copy Rolex? ›

Tudor's Beginnings

His intent was to create a viable, but more affordable alternative to the powerhouse brand of his watchmaking empire. Wilsdorf was bent on making Tudor succeed, so he bestowed two very important elements of the Rolex brand to Tudor – the Oyster case and the self-winding 'rotor' movement.

Is Tudor as good as TAG Heuer? ›

Both Tudor and TAG offer amazing timepieces that, depending on the model, will retain most of their value. That said, with the exception of rare models, very few accrue value, especially in the volatile market that is timepieces.

What rank is Tudor brand? ›

Tudor has been building momentum for years, and now after not even making the top 20 in 2017 or 2018, they skyrocketed to 19th in 2019, and all the way to 14th in 2020. It's hard to imagine Tudor slowing down considering the value they deliver for the price point and the association with their parent company Rolex.

Why do people like Tudor? ›

With its diverse designs, in-house movements, and affordable prices, Tudor has managed to win people over who previously viewed them as nothing more than a business mechanism to protect Rolex in the lower end of the market.

Can Tudor last a lifetime? ›

A TUDOR watch can age gracefully with you and will require very little day-to-day care. Watch how to clean your TUDOR watch here. Regular servicing is necessary to ensure your TUDOR timepiece lasts a lifetime. A TUDOR watch needs to be serviced approximately every ten years, depending on the model and level of usage.

Will Tudor watches last a lifetime? ›

Your TUDOR watch requires very little daily care, but a few tips will help make it last a lifetime.

Why are Tudor watches so good? ›

Tudor is owned by Swiss parent-brand Rolex, so you get the same philosophy and meticulous approach to detail for a lot less, making their watches excellent value for money. This includes in-house chronometer (COSC) certified movements and retro designs that have a vintage feel.

Are Tudor watches high quality? ›

When you buy a Tudor watch, you are guaranteed to have a well-finished, high-quality timepiece. In addition, you will also (in most cases) get a wristwatch that is powered by an in-house calibre – but more on that later. The manufacturing quality of a Tudor watch is incredibly high.

Is Tudor a respectable watch brand? ›

They're extremely popular and highly esteemed, but not to the level that Rolex watches are. In fact, Tudor is owned by Rolex. While these are both fine Swiss made timepieces the watches with the Rolex logo will usually be more desired and hold a higher price point. Not all Tudor watches hold the same amount of value.

Is Tudor still made by Rolex? ›

Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation.

Is a Tudor watch a good investment? ›

A staple of the brand's legendary design, the domed crystal and solid water resistance of 200 metres for most models ensures these are most certainly models which could be good investments and excellent value. You can buy a Tudor Black Bay GMT White Dial at retail for £3,330 at the time of writing.

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