Rental Market Trends in the U.S. — Is Rent Going Up? - NerdWallet (2024)

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Updated June 7, 2023 to include the latest Zillow rental data and analysis.

More than 35% of households in the U.S. rent homes, according to 2017-2021 data from the U.S. Census Bureau . And it’s more expensive than ever to do so.

» MORE: May rent report: Inflated rent is poised for decline

The high cost of rent derives from a variety of factors, including:

Inflation. Higher costs across the board mean landlords pass on higher costs (such as rising wages for maintenance workers or repair costs) to renters. Higher rent costs contribute to inflation and the cycle repeats.

Lack of inventory. There is a shortage of vacant rental properties in general, and of affordable ones in particular.

Expired rent freezes and discounts. Landlords are making up for pandemic-era rent freezes and steep discounts in urban areas by hiking prices on new units and lease renewals.

A shifting workforce. As the pandemic increased the popularity of remote work, deep-pocketed renters sought larger homes in areas that had been previously relatively low-cost. This migration increased rents in suburban areas more than it lowered them in urban ones, yielding a net increase in rents.

More demand to live alone. Prospective renters are increasingly looking for studio and one-bedroom apartments, driving up demand for available housing, according to a November 2022 report from the real estate website StreetEasy.

Barriers to homeownership. Prospective homeowners remain renters for longer as they face high demand and low inventory of existing homes, rising mortgage interest rates, as well as supply chain disruptions that have made it more expensive and difficult to construct new homes.

As mortgage rates rose over the past year, housing prices cooled faster than rents, which are rising at a slower pace than they did in 2021, but at a more rapid clip than before the pandemic.

In 2022, a promising development began: Multifamily construction in 2022 reached a 50-year high nationwide, according to the rental listing service RentCafe. A new supply of housing could help to bring down overall rent costs. And since many cities require inclusionary housing — meaning a portion of new housing must be affordable — new construction also means new affordable housing. However, construction overall has slowed due largely to rising interest rates, which could delay the completion of new rental projects.

On Jan. 25, the Biden administration proposed a “Blueprint for a Renters Bill of Rights,” a new set of federal actions aimed at promoting rental affordability that also include guidelines to strengthen tenant protections .

Is rent going up or down?

Rent prices are continuing to slow down, according to the latest data from the real estate website Zillow’s rental report for May 2023.

The price of asking rents increased by 0.6% from April to May, the report shows. It’s the same increase as the one from March to April. The May increase is slightly lower than the typical monthly increase of 0.7% averaged over past Mays from 2016 to 2019. May marks the eighth month in a row of below-average monthly growth.

Typical asking rents in the U.S. are now $2,048, a 4.8% increase compared with the

same time last year. Rent growth, overall, has been slowing since its 17% year-over-year peak growth in February 2022.

When you combine May’s gains with the previous months in 2023, the current year-to-date growth rate is 1.9%, which the Zillow report points out, falls well below the pre-pandemic 2.7% average cumulative growth rate for the first five months of the year.

The following are the latest increases and declines from Zillow’s analysis of housing data in 50 cities:

Cities with the highest rent increases

Month-over-month:

  • Providence, R.I. (+1.6%)

  • New York City (+1.2%).

  • Chicago (1.2%).

  • San Diego (+1.2%).

  • Columbus, O.H. (+1.2%).

Year-over-year:

  • Cincinnati (+7.9%).

  • Boston (+7.7%).

  • Providence, R.I. (+7.5%).

  • Kansas City, Mo. (+6.9%).

  • Louisville, Ky. (+6.8%).

Cities with the lowest rent increases

Month-over-month:

  • Portland, Ore. (0.00%).

  • Atlanta (0.2%).

  • New Orleans (0.3%).

  • Los Angeles (0.3%).

  • Miami (0.3%).

Year-over-year:

Rental Market Trends in the U.S. — Is Rent Going Up? - NerdWallet (1)

Rent vs. inflation

Rent is a major contributor to inflation and the cost of rent is also impacted by inflation. The price index for shelter, which includes rent, makes up the biggest portion (34%) of the consumer price index, a proxy for inflation . April 2023 data from the Bureau of Labor Statistics shows shelter, which includes rent, was a primary contributing factor for the overall inflation increase and the biggest factor in the core inflation increase, which excludes food and energy. Over a 12-month period ending in April, shelter was up 8.1%.

For rent, specifically, the month-over-month increase from March to April (0.6%) is slightly higher than the increase from February to March (0.5%).

» MORE: 4 things to know about the latest inflation report

But there’s also a lag in how rent data is reflected in the CPI, which means we won’t have a clear picture of housing for the bulk of 2022 until closer to the end of 2023. The lag is primarily due to the cycle of renewals for leases. Since most leases last around a year, a renter’s costs will stay the same all year long. It’s only when the lease ends that a better understanding of the rentalmarket emerges.

The rent-specific portion of CPI has been outpacing overall inflation for decades and most sharply began to diverge in the mid-to-late 2010s.

» MORE: 7 tips for getting an apartment without a credit check

Who is most likely to rent?

Single people are more likely to rent than couples, regardless of whether they have children, according to a 2022 rental housing report from Harvard University . Hispanic, Black and Asian residents are more likely to rent than own homes when compared with white residents. Those with incomes at or below $74,999 are more likely to rent than own compared with those with incomes $75,000 and over.

» MORE: What does renters insurance cover?

Despite soaring rents, it’s still less expensive to rent than to buy. The typical rent for an average three-bedroom place is still more affordable than owning a similar-sized home in 95% of the 222 U.S. counties analyzed by ATTOM, a land and property real estate data curator, in its 2023 Rental Affordability Report.

The generation of adults most likely to rent is Gen Z with 74% of the cohort renting their homes, according to a March 29 data analysis by RentCafe, an apartment listing service. That's a pretty recent development since Millennial home buyers only began to outweigh renters in the cohort as of 2022, the data shows. The analysis found 51.5% of millennials now own their own home. The amount of millennial homeowners increased 28% from 2019 to 2022. But baby boomers are still the dominant generation owning their own homes, representing 40% of all homeowners in the U.S.

Rent vs. income: May 2023

Generally, households should be spending no more than 30% of their gross income on rent, according to the NYU Furman Center .

That means if a household earns the U.S. median income — $70,784 annually, or $5,899 per month, according to the U.S. Census Bureau — when applying the 30% rule, the goal would be to spend no more than $1,770 per month on rent .

» MORE: Cost of living calculator

Spending 30% of your income on rent means a household is “moderately rent burdened,” but spending 50% or more means a household is “severely rent burdened” by federal standards . Those with the highest rent burden are disproportionately seniors, low-income, immigrants and racial or ethnic minorities, according to a 2015 Zillow analysis of U.S. Census Bureau data. Severely-burdened renters are also more likely to have long commutes via public transit and lack cars. Children are also often present in homes with high rent burdens.

A NerdWallet analysis of rent-to-income ratio by metro area finds that among 227 cities in the U.S. 70% of market rents in March 2023 have rent-to-income ratios that are equal to the recommended 30% or a higher ratio. In other words, typical rents are likely to be burdensome for residents of 70% of U.S. cities measured.

Top 10 least-affordable cities by rent-to-income ratio

Top 10 most-affordable cities by rent-to-income ratio

Find out how affordable your city is. If your city isn’t listed, look for the closest metro area.

» MORE: How to pay rent when you can’t afford it

National vacancy rates: Homeowner vs. rental

The rental vacancy rate during the first three months of 2023 (6.4%) increased from the fourth quarter of 2022 (5.8%), and is just slightly lower compared with a year ago (5.8%).

Homeownership in the first quarter of 2023 meanwhile, changed little (66%) from the fourth quarter of 2022 (65.9%) or from the first quarter of 2022 (65.4%)

.

» CALCULATE: Rent vs. buy — what’s right for you?

Methodology: Rent-to-income ratios by metro area

NerdWallet pulled the most recent available market rental data for 529 cities from the Zillow Observed Rent Index and matched it with the most recent available median household income data (2021) for cities by the U.S. Census Bureau. Certain cities identified in the Zillow Observed Rent Index weren't included in the U.S. Census Bureau list of median household incomes by city and thus weren't included in this analysis. A total of 227 cities were identified by both sets of data. Then, NerdWallet calculated the rent-to-income ratio using the following formula: Market rent/(median income/12 months).

Rental Market Trends in the U.S. — Is Rent Going Up? - NerdWallet (2024)

FAQs

Why are rents going up so much in the US? ›

Why is rent so high in the US right now? Over the past two years, the U.S. median rent rose by 18%. That was mostly because a competitive housing market and higher mortgage rates shut many people out of home buying. A strong jobs market and shortage of inventory also contributed to rising rent.

What will inflation do to rental prices? ›

Does inflation raise rent prices? Yes. As the value of a dollar goes down over time and the price of goods and services increase, including the price of real estate, inflation will also raise the rent prices.

Why is rent going up around the world? ›

Put simply, demand for rentals is way up. As the pandemic wears on, more people are looking for their own space: Young adults who had hunkered down with their parents at record rates are moving out. People who had roommates now want to live alone. Couples who separated or got divorced each need a place of their own.

Is rent increasing in the US? ›

Typical asking rents in the U.S. are now $2,018, a 5.3% increase compared with the same time last year. Rent growth, overall, has been slowing since its 16.9% year-over-year peak growth in February 2022. The current year-over-year rate is 0.5% higher than the peak typical rent of $2,008 in September 2022.

Where has rent increased the most? ›

Half of America's most expensive cities for apartments are in California: study
RankMetropolitan Statistical AreaChange Since February 2022
1New York, NY+ 12.8%
2San Francisco, CA+ 4.2%
3Boston, MA+ 2.0%
4San Jose, CA+ 7.4%
6 more rows
Mar 14, 2023

Do landlords benefit from inflation? ›

As a landlord, you can raise the rent as inflation rises (with sufficient notice), which allows you to meet rising housing costs. If your costs go up, you can raise the price of your rental property to balance those costs out. You may also benefit from the demand for rental units and increase your price.

What will a recession do to rent prices? ›

Just because there's a recession doesn't necessarily mean rent prices go down. In fact, during the 2008 recession, it was the exact opposite. In the current rental market, we have seen the rate of increase in rental prices come down, but this only translates to lower rent prices if you're in select markets.

Will rising rents push up future inflation? ›

Persistent increases in asking rents will eventually push up the average rent of the entire stock of units on the market, which in turn feeds into the rent component of the CPI or the PCEPI. Movements in asking rents can therefore help forecast future rent inflation and future overall inflation.

What is average rent in USA? ›

What is the average rent in the U.S.? The average rent for an apartment in the U.S. is $1,702. The cost of rent varies depending on several factors, including location, size, and quality.

Can you negotiate rent? ›

The short answer is, yes. You can negotiate your rent. When you're renting an apartment, the price you pay isn't set in stone. But before you even consider negotiating, you need to make sure you know why you're asking for a discount.

What is the most a landlord can raise rent? ›

Raising rent in California

Landlords are allowed to raise rent by a maximum of 10% every 12 months.

How much can a landlord raise rent in America? ›

Landlords in the U.S. are generally free to set their rents, and there is no federal limit on how much rent can be increased in any given year. In general, landlords are allowed to raise rents by any amount they see fit, as long as they give their tenants sufficient notice (usually 30 days).

What city has the highest rent increase in the US? ›

Here are the 10 metros where asking rents are rising fastest.
  • Oklahoma City: +24.1 percent.
  • Pittsburgh: +20 percent.
  • Indianapolis: +17.9 percent.
  • Louisville: +17.5 percent.
  • Nashville: +17 percent.
  • Cincinatti: +16.5 percent.
  • Raleigh: +16.4 percent.
  • New York: +15.4 percent.

What state has the highest rent burden? ›

According to the report, the following three states topped the 30% rent-to-income ratios for the fourth quarter of 2022:
  • Florida.
  • Massachusetts.
  • New York.
Feb 1, 2023

What state in the US has the highest rent? ›

California is the most expensive state to rent, with an average rent of $1,901, outpacing the runner-up, Hawaii, by nearly $200.

What state has the most renters? ›

California had the most renting households with 5.73 million, or 13.6 percent of the nation's 42 million rental homes. Tenants in California make up 44 percent of households in the state, the third-largest share of renters behind. D.C., at 58 percent, and New York at 45 percent.

What happens to rent during hyperinflation? ›

The increase in demand results in higher rental rates, which is great for landlords. Property or rental prices typically increase in an inflationary environment, even though the rise is a unique and distinct housing market study.

Does inflation help or hurt housing prices? ›

When inflation is high, the costs of materials also increase. That means it may become especially expensive for construction teams to build new homes or renovate existing homes. Ultimately, those high costs could spill into the housing market and lift home prices for new builds.

Are leases affected by inflation? ›

A typical lease requires tenants to pay for certain operating expenses, many of which are affected by inflation. For some of them, such as taxes, insurance and utilities, there is not much landlords can do to control these costs, which are determined by municipalities, insurance companies and utility providers.

Is it better to rent or own during a recession? ›

Key Takeaways

Real estate is a great asset to own when the economy is in freefall. A rental property typically acts as a natural hedge in a volatile market. People lose their jobs, earnings, and sometimes their homes when a great recession happens.

Is it bad to rent during a recession? ›

The rental market does well during a recession and when home prices are high because most people cannot afford to purchase homes in either scenario. So you really have nothing to worry about as a rental property owner. Whether economic times are good or bad, you should be safe in your rental property investment.

What happens to rent when the economy crashes? ›

What Happens to Rents in a Recession? Rents can go both up and down in a recession. The location of a rental property and how hard the local economy is hit by a recession will dictate whether rents go up, down or stay the same.

Will rental car prices go down in 2023? ›

When will rental car prices go back to normal? Rental car costs have dropped slightly in 2023 compared to 2022. However, most industry experts predict that rental car rates will, unfortunately, remain high for the foreseeable future.

Why is Massachusetts rent so high? ›

Salpoglou attributes that to low supply, landlords renovating apartments during COVID-19 and higher interest rates, deterring people from buying. "You know, you've got maybe couples or partners that are ready to move out to the burbs, but they can't. So they're stuck.

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