Integrated Primary & Secondary Research
![Pros and Cons of Research – An Open Guide to Integrated Marketing Communications (IMC) (1) Pros and Cons of Research – An Open Guide to Integrated Marketing Communications (IMC) (1)](https://i0.wp.com/kpu.pressbooks.pub/app/uploads/sites/110/2020/08/elena-mozhvilo-j06gLuKK0GM-unsplash-e1597115244528-1024x794.jpg)
Advantages and Disadvantages of Primary Research
If enough information cannot be found through internal or external secondary data to solve the NPO’s problem, the organization will then proceed to design a study wherein they will collect Primary Data;information collected for a particular research question or project.
Primary research often is richer and more directly useful, but it also has its downsides. The term primary research is widely used in Academic Research, Market Research, and Competitive Intelligence.Primary research aids organizations with obtaining information directly from sources themselves, instead of relying on the research of others.
Displayed in the table below is a detailed pro and cons list on Primary Research. It lists several advantages and disadvantages and provides brief information on each component.
Advantages | Disadvantages |
---|---|
|
|
Advantages and Disadvantages of Secondary Research
Like primary research, secondary research offers pros and cons. Similar to the table provided above, lays a table below displaying detailed pros and cons list on Secondary Research. It lists several advantages and disadvantages and provides brief information on each component.
Advantages | Disadvantages |
---|---|
|
|
Attribution
This page contains material taken from:
Learning, L. (2020). Introduction to Sociology. Retrieved July 27, 2020, from https://courses.lumenlearning.com/sociology/chapter/research-methods/
Primary Market Research. (2020). Retrieved July 23, 2020, from http://kolibri.teacherinabox.org.au/modules/enboundless/www.boundless.com/business/concepts/primary-market-research-0-8219/index.html
Sagepub (2006). Research in Nonprofit Organizations. Retrieved from https://us.sagepub.com/sites/default/files/upm-binaries/9066_WymerCh3.pdf
Types of Data. (2020). Retrieved July 23, 2020, from https://2012books.lardbucket.org/books/advertising-campaigns-start-to-finish/s08-01-types-of-data.html
definition
New information the organization gathers directly from respondents they interact with, surveys, or alternative research methods.