One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (2024)

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (1)

I don’t like to praise a brand at the cost of other brands, but Seiko and Grand Seiko almost lure me into doing this. When asked to choose between a famous Swiss brand from the Valley or Grand Seiko, my answer is different today than it would have been before 2015. In 2015, I visited the Grand Seiko manufactories in Japan. It was an eye-opener, as they say.

Although I started to appreciate Seiko and Grand Seiko before 2015 (at the time, this was still one company;however, since 2017 Grand Seiko has been a separate entity), the admiration really came once I witnessed the manufacturing process with my own eyes during an 8-day trip to a.o. Morioka and Shiojiri. It is here that Grand Seiko and Credor watches are being manufactured.

Seiko

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (2)

Seiko Prospex SRPB49K1, Image: Bert Buijsrogge – View offers on Chrono24

But let’s start with Seiko, and I will come to my eye-opening trip to Japan later on. Seiko is known for their affordable and good quality watches. They make mass-produced timepieces in all sorts of variations. You will find everything from relatively simple dress watches on a leather strap to battery-powered to professional diving watches (Prospex series) with movements based on their highly praised Grand Seiko mechanical 9S caliber, and everything in between. Most watches they produce and sell probably belong to the first category: quartz watches for the masses. With a couple of huge production facilities for quartz movements, these watches are their bread and butter.

However, for us watch enthusiasts there is a lot to discover from both their current collections as well as from their past watches. Vintage Seiko is still very accessible and even if you make the mistake of by buying a watch with non-original parts, there’s little pain. At least compared to some of its Swiss counter parts.

Did you know, for example, that Seiko was the very first to come up with an automatic chronograph movement? Their caliber 6139 was already on the market in 1969 before Zenith’s El Primero and the Caliber 11 from Breitling, Büren, and Heuer. Did you also know you can pick up a Seiko chronograph with this specific movement for just a few hundred euros? Just try to do that with one of the other brands.

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (3)

Seiko “Pogue” Chronograph – View offers on Chrono24

With the Seiko Presage collection, you will certainly be perfectly dressed for any party or dinner. These are great looking watches with very attractive dials and a mechanical movement. This collection was first introduced outside the Japanese and Asian markets only a few years ago. (Did you know that the models for Japan are being referred to as JDM? Japan Domestic Model). These watches are offered for under €1000 and have great value for money.

Then there’s something high-tech from Seiko that perhaps not all watch enthusiasts will appreciate: the Seiko Astron GPS models. These watches are controlled by GPS, making them the most accurate watches in the world. They are also available as a chronograph and come in a couple different designs and materials.

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (4)

Seiko Prospex Marinemaster, Image: Bert Buijsrogge – View offers on Chrono24

Some other Seiko watches that are the closest to their big brother – the Grand Seiko – in terms of finish and their movements are the Marinemaster models from the Prospex collection. The famous Marinemaster 300 SBDX017 uses the Seiko caliber 8L35B based on a Grand Seiko movement, and its case has been treated with the Zaratsu polishing technique.

Some Seiko models also feature Seiko’s Spring Drive movements. This invention combines a mechanical watch with an Internal Circuit (IC) to ‘brake’ the glide wheel using electromagnetic energy. This is achieved via an invention called a Tri-synchro regulator, which replaces the traditional escapement wheel. The Spring Drive movement does not use a battery but rather a traditional mainspring for its energy. It took Seiko 20 years to develop the Spring Drive, which was introduced at Baselworld 1998.

Grand Seiko

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (5)

Grand Seiko, Image: Bert Buijsrogge – View offers on Chrono24

Grand Seiko has a long history at the Seiko Watch Corporation. Initially introduced in 1960, the aim was to create the most beautiful timepiece that was also very accurate and durable. In the 1960s and 1970s, many different Grand Seiko models were introduced, but one model that deserves special attention is the 167 44GS. It was the first Grand Seiko to use their ‘Grammar of Design’ rules. It had a curved side line, recessed crown, applied facetted hour markers, facet hands, high polished sides (Zaratsu polishing), etc. The design of the Grand Seiko 44GS has been, and still is, used in many models since.

After a discontinuation of the Grand Seiko collection for well over a decade, Seiko decided to bring this collection back in 1988. First with quartz movements and then with beautiful mechanical movements starting in 1998. All movements used in Grand Seiko watches start with the 9-designator. Then there’s the 9S for mechanical movements, the 9F for quartz movements, and the 9R for the aforementioned spring drive movements. The specific iterations and versions of a movement are indicated by a number after the 9F, 9S, and 9R.

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (6)

As Grand Seiko is positioned as a high-end luxury brand, miles ahead of collections like the Seiko 5S, it has always felt a bit awkward that it had both Seiko and Grand Seiko on the dial. To the untrained eye or watch enthusiast, a Seiko was a Seiko. Only upon closer inspection would one notice its high quality and impeccable finish. Since 2017, Grand Seiko has been a separate entity within the Seiko Watch Corporation and there’s no longer ‘Seiko’ on the dials of the Grand Seiko models.

With an annual production of 35,000 Grand Seiko watches (close to the likes of Audemars Piguet’s total production, for example), most of the watches stay in Asia. The pre-owned market for Grand Seiko watches is relatively small, especially outside Asia. The reason for this might be that the owners of Grand Seiko watches have selected these watches very specifically and see no reason to sell or trade. It is a niche watch and the market for them is relative small. If you do see Grand Seiko watches in the pre-owned market, especially younger pre-owned models, you will find that the prices are still quite close to the original retail price.

Regardless, Grand Seiko is a brand to follow closely in the coming years. As awareness of this brand is ever growing – also outside Japan -some German and Swiss brands better take notice.

Credor

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (7)

Credor Eichi II, Image: Robert-Jan Broer

Besides high-end brand Grand Seiko, there’s also Credor. This sub brand of Seiko was introduced in 1974 and was meant to solely create watches using precious metals. The name Credor comes from “Créte d’Or” (French), meaning ‘’the ultimate of the gold”, which makes sense.

Their Eichi II watch has been praised by many, even being compared to watches from Philippe Dufour and other independent watchmakers. The Eichi II is a platinum watch that was introduced in 2014 to mark both the 40th anniversary of Credor and the 15th anniversary of the Spring Drive movement. That’s right, the Eichi II is powered by Seiko’s Spring Drive caliber 7R14. This movement is hand-finished by Credor’s craftsmen in their Micro Artists Studio in Shiojiri. The dial of the Eichi II is actually made of pure porcelain with hand-painted indexes.

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (8)

Credor Eichi II Movement , Image: Robert-Jan Broer

You will also find some interesting complications in the Credor collection, like the Fugaku Tourbillon with beautiful engraving and lacquer work, the Minute Repeater Spring Drive, and the Sonnerie Spring Drive. All are developed and manufactured in their Micro Artists Studio. These Credor models are for those who are fortunate and willing enough to enjoy some of Japan’s finest watchmaking craftsmanship. The production number of Credor is unknown, but our best guess is that it is very low, especially for the complicated watches.

More Than Meets the Eye

This little introduction to Seiko and Grand Seiko with a hint of Credor hopefully inspires you to have a closer look at these watches that offer great value for money in every price range.If you are already a Seiko or Grand Seiko fan, this introduction was probably redundant, but some facts we shared might have even surprised you.

Read more about Seiko

Japanese Watchmaking: Seiko

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine (2024)

FAQs

One Company Three Brands: Seiko, Grand Seiko, Credor - Chrono24 Magazine? ›

The Credor is COSC certified, but the Grand Seiko Standard is higher. The Credor is manually wound for thinness, but the Grand Seiko is automatic for practicality. We could go on and on like that about the differences of these two watches.

Is Credor higher than Grand Seiko? ›

The Credor is COSC certified, but the Grand Seiko Standard is higher. The Credor is manually wound for thinness, but the Grand Seiko is automatic for practicality. We could go on and on like that about the differences of these two watches.

Is Credor owned by Seiko? ›

Credor is a high end watch brand owned by Seiko. The brand has designs less traditional than Grand Seiko and many pieces are focused on traditional Japanese crafts. During the first half of 2022 Credor has released fourteen different models.

How much is Seiko Credor Fugaku Tourbillon Limited Edition? ›

The Credor FUGAKU Tourbillon Limited Edition comes with a crocodile strap with platinum three-fold clasp with push-button release. Just eight watches will be made and they will be presented at Seiko's Boutiques worldwide in 2016. The retail price is 50,000,000 Japanese Yen (which means it will be $445,000+).

What are Seiko subsidiary brands? ›

  • Prospex.
  • Presage.
  • Astron.
  • King Seiko.
  • 5 Sports.
  • Coutura.
  • Diamond Collection.

Is Credor a luxury watch? ›

Created in 1974, Credor is a luxury dress watch collection that uses the very finest materials in the creation of timepieces that showcase Japanese aesthetics and engineering excellence.

Is Grand Seiko higher quality than Rolex? ›

The Quality

Perhaps you might be thinking that Rolex may be simple, but it's famous Swiss quality will stand head-and-shoulders above Grand Seiko, that Grand Seiko is, after all, built like a Japanese watch.

Are Credor watches any good? ›

There is no denying that Credor watches are high-quality. However, another great feature of their watches lies in how they are so obviously well-crafted both in design and structure. The watches they offer showcase a unique and distinct art style. Moreover, they also have a good mix of watches for both genders.

What is the most expensive Credor watch? ›

The Credor Minute Repeater (ref. GBLS998) is Seiko's most expensive and complicated watch, retailing for a nearly unfathomable JPY34,650,000, or about USD418,000. That is an extraordinary price, but this is an extraordinary watch.

What does the Credor logo mean? ›

The Credor name and “Golden Peak” logo was eventually put on the dial instead of the Seiko logo mark beginning in 1980. The logo is meant to embody a mountain, which represents the peak or top of watchmaking. The three stars found at the top of the logo are representative of the three main tenets of Credor.

What is the most rare King Seiko? ›

The King Seiko 5246-6060 here was made in 1973, and for one year only. It uses a 5200 series Seiko movement made in the Dianni factory in Japan. These movements were made to such a high level with a keen focus on fine regulation (hence most have a regulating screw outside the casing).

Why is Grand Seiko more expensive than Seiko? ›

The difference is that the Grand Seiko watch is made from a higher-quality stainless steel material. In other cases (such as in the creation of custom pieces) higher-quality materials – such as titanium and platinum- are used.

What is Seiko most expensive brand? ›

What is the most expensive Grand Seiko watch? The most expensive Grand Seiko watch is the Grand Seiko Kodo Constant-force Tourbillon, which sold for $478,000, the highest price ever for a Grand Seiko sold at auction.

What is one of three companies in the Seiko Group? ›

Seiko Group (セイコー・グループ, Seikō Gurūpu) is a Japanese corporate group consisting of three core companies Seiko Group Corp. (Seiko), Seiko Instruments Inc. (SII) and Seiko Epson Corp (Epson).

Is citizen as good as Seiko? ›

If you don't mind quartz watches and the extra accuracy the tech brings, Citizen watches might be your best bet. Alternatively, if you prefer the tradition of mechanical watches, with a cost-friendly price, then Seiko watches should be your choice! Either way, it'll be a win.

Is Seiko and Grand Seiko the same company? ›

Is Grand Seiko the same as Seiko? While both Seiko and Grand Seiko are part of the Seiko Watch Corporation, they are not the same brand. Grand Seiko was, in fact, part of Seiko for years. In 2017, however, Grand Seiko became a fully independent watch brand.

What is the most respectable watch brand? ›

Best Watch Brands Overall
  • Cartier: Time-Honored Style Pieces. ...
  • Samsung: Tracking Stats At Its Best. ...
  • Apple: Intuitive Displays And Impressive Features. ...
  • Panerai: Sporty And Water-Resistant. ...
  • Shinola: Modern, Detroit-Made Luxury. ...
  • Seiko: Handsome And Highly Durable. ...
  • Hermès: Worthwhile Investment. ...
  • Breda: Stunning Minimalist Designs.
Mar 7, 2023

Does Grand Seiko lose value? ›

Grand Seiko produces luxury watches so they will retain most of their value depending on the watch that you purchase and if you can buy it at a discount. Like most watches though you'll see a depreciation of 5-20% when you try to resell it but that isn't to say that it's the same for all models.

Which watch brand is better than Seiko? ›

Tag Heuer is more a luxury brand than Seiko and costs a tad more. Most of Tad Heuer's watches cost over a few thousand dollars. There are also more affordable pieces, but they do not have these complex mechanisms and are not so popular.

Does Grand Seiko keep its value? ›

Grand Seiko produces luxury watches that can retain most of their value depending on the style of watch that you purchase and it's purchase price.

Who owns Credor watch? ›

It is a Seiko Corporation brand, after all. In fact, Seiko used to put its logo in the dial of Credor watches as well. However, around the early 1980s, the dials of Credor watches became populated by the brand's own “Golden Peak” logo and name, instead of Seiko's.

How much does Credor cost? ›

How much do Credor watches cost?
ModelPrice (approx.)
Credor Fugaku Tourbillon GBCC999460,000 USD
Credor Spring Drive Minute Repeater GBLS998320,000 USD
Credor Spring Drive Sonnerie GBLQ998400,000 USD
Credor Eichi II GBLT99953,000 USD
2 more rows

Is Grand Seiko the most accurate watch? ›

Spring Drive is the most accurate watch on the market now.

It's more precise than METAS certified Master Chronometer and COSC certified Chronometer watches. And it's twice as accurate than Rolex Chronometer Superlative.

What is the No 1 expensive watch? ›

The Graff Diamonds Hallucination is the most expensive watch in the world, with a price tag of $55 million. This watch is adorned with over 110 carats of rare and colorful diamonds, including pink, blue, green, yellow, and orange diamonds.

How much is Credor GBLS998? ›

The Credor Spring Drive Decimal Minute Repeater GBLS998 is priced at $400,000 USD and only a few pieces are made per year.

Are expensive Seikos worth it? ›

Do Seiko Watches Hold Their Value. In general, Seiko watches do not hold their value well. There are only a few limited edition models that will occasionally increase in value over time but for the most part value retention is not what Seiko watches are known for.

What does the star on Grand Seiko mean? ›

The eight-pointed star, when present on the dial, signals it is a “Special Dial” that utilises precious materials/metals for the dial plate, hands, and/or markers. (As an example, SBGZ003 has 14k white gold hands and markers as indicated by the star present on the dial).

What do Seiko codes mean? ›

The first digit indicates the year, the following character the month and the remaining 4 digits a unique production number. The month is listed as 1-9 for January to September, then 0 for October, N for November and D for December. View fullsize. For example on this case number of 7005-8062 the serial number is 652290 ...

What does the brand Seiko mean? ›

In 1892 Kintaro Hattori bought a disused factory in Tokyo and Seikosha was formed (In Japanese, "Seiko" means "exquisite", "minute" or "success" and "sha" means house).

Is Grand Seiko high end? ›

"Grand Seiko" is a luxury brand that offers timepieces made by master craftsmen in Seiko's two exclusive watchmaking studios, using exclusive movements and the highest grade materials. Each Grand Seiko watch is instantly recognizable because of its simplicity of form and its understated elegance.

Why is Grand Seiko cheaper than Rolex? ›

Indeed, the two brands are priced differently depending on their buyers' various value propositions. The Rolex vintage models have a higher demand compared to the Grand Seiko vintage models. This has caused the Rolex vintage models to have very high prices, both new and pre-owned, unlike their Japanese counterparts.

What is the beat rate of Grand Seiko? ›

In Grand Seiko's 10-beat movement, the balance wheel that controls the accuracy of the mechanical watch oscillates at 10 beats per second.

Why do people love Grand Seiko? ›

It is unique to Grand Seiko, partly because no other brand has managed to achieve what they have done. The Spring Drive combines the best of quartz and mechanical into one. It generates energy like every other mechanical watch, but uses a quartz crystal to regulate the timing, creating a high level of precision.

How many Grand Seikos are made a year? ›

With an annual production of 35,000 Grand Seiko watches (close to the likes of Audemars Piguet's total production, for example), most of the watches stay in Asia. The pre-owned market for Grand Seiko watches is relatively small, especially outside Asia.

Are all Grand Seiko handmade? ›

With leading watchmaking, durability and legibility, every Grand Seiko is still handmade in Japan by elite craftsmen and women.

Which is better Rolex or Seiko? ›

Rolex may be king, but Grand Seiko is holding court. In today's watch landscape Rolex is king. In terms of both sales and the cultural zeitgeist, no brand comes close.

Will Seiko increase in value? ›

In many cases, Seiko watches can be a great buy. While some of the lower end models may not gain much in value, the middle and upper end of the Seiko line tend to appreciate over time.

Which is more expensive Seiko or Rolex? ›

That said, most (but not all) costs for a Grand Seiko service are less expensive than a Rolex, with the highest priced movement being the same as Rolex.

Where does Seiko rank? ›

This year Grand Seiko has secured its place in the top 10 brands across all men's price bands above $2,000. According to retail analyst NPD, its watches are now ranked number three in the $5,000 to $7,000 price range, up from number six last year.

Are any Seiko watches made in China? ›

Seiko is at the forefront of innovation and prides itself on its redeeming quality. In the past, all of its parts and movements were made exclusively in Japan. These days, however, they have subsidiaries in other parts of Asia where the movement is manufactured. These are namely Singapore, Malaysia, and China.

Who owns Grand Seiko? ›

Seiko
Seiko's Wako store in Ginza serves as the company's registered office
Founded1881 in Chūō, Tokyo, Japan
FounderKintarō Hattori
HeadquartersGinza, Chūō, Tokyo, Japan
Key peopleShinji Hattori (Chmn., CEO) Yoshinobu Nakamura (Pres.)
17 more rows

Which is better Bulova or Seiko? ›

Seiko provides traditional, stylish, functional, and innovative timepieces that all come from its revolutionary mindset. Bulova has unique and loud designs, and the brand stands out for its style and accuracy. However, Seiko's sleek and classy design earns more respect than any other in the competitive market.

Is Seiko better than Tissot? ›

But at the end of it all, Seiko is more focused on exquisite, complicated dress watches, and its range has always included some gorgeous ones and Haute Horlogerie pieces, such as the SARB065, SARB066, and Presage SSA343J1, whereas Tissot has a much sharper eye for high-end sports watches.

Is Seiko better than Orient? ›

As such, buyers are less willing to purchase an Orient watch. Orient has been below the Seiko brand for a long time, but they still manage to maintain excellent traits. Orient is a well-known watch logo, but Seiko is by far the better choice. Seiko has earned its spot as one of the choice watchmakers worldwide.

How do I know if my Grand Seiko is real? ›

As mentioned earlier, authentic Seiko watches come with a guarantee card to ensure that it's original. The guarantee card also includes other information, such as the watch model and country of origin. If a counterfeit Seiko has one, the guarantee card will look adjusted in a way that's not like the original.

Why are Grand Seikos so expensive? ›

Because it has the most accurate and technologically advanced mechanical watch movement. It contains the new caliber 9R01 Spring Drive with an eight-day power reserve and a whopping 56 jewels. The case material is a rare platinum 950, a blend containing 95% platinum.

Is citizen considered a luxury watch? ›

Citizen isn't a luxury watch. It might look luxurious, but several factors take it off that list. For starters, it's too cost-friendly, with the most expensive going for between S$900 and S$1,000+. Second, Citizen doesn't use luxury materials like platinum or gold on its timepieces.

Do Grand Seiko's hold their value? ›

Grand Seiko produces luxury watches that can retain most of their value depending on the style of watch that you purchase and it's purchase price.

Is Grand Seiko much better than Seiko? ›

In some instances, both Seiko watch models are made from stainless steel. The difference is that the Grand Seiko watch is made from a higher-quality stainless steel material. In other cases (such as in the creation of custom pieces) higher-quality materials – such as titanium and platinum- are used.

Is Japan made Seiko better? ›

The popular watch models of Seiko which are known to have their Japanese Domestic Market versions are similar to their international versions in visual and mechanical terms. However, as a Japanese watch marker, the quality of watches that Seiko launches in Japan tend to be better than the international siblings.

Why would you buy a Grand Seiko? ›

Grand Seiko does not just make beautiful-looking watches; there is also a lot to say about the movements driving them. They are all in-house and range from their 9F quartz, 9R Spring Drive to the 9S mechanical.

What is the most accurate watch in the world? ›

The brand TAG Heuer itself has been known for making the most accurate watches. They have made exceptionally accurate timepieces, such as the Mikrogirder, Mikrotimer, and the impressive Caliber 360, which is accurate to 100th of a second.

Is Grand Seiko watch a good investment? ›

Is Grand Seiko worth the money? The answer to this question is a wholehearted “YES!” If there's one brand that offers great value for money, it's Grand Seiko. Its history, movements, design, and finishing are all pretty much unmatched for the money.

What celebrity has a Grand Seiko? ›

Nicolas Cage has always been drawn to intriguing aesthetics rooted in nature and texture, making a Grand Seiko a natural evolution for his collection.

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