Luminar rolls out its development platform and scores Volvo partnership and investment | TechCrunch (2024)

The wizards in lidar tech at Luminar are doubling down on the practical side of autonomous car deployment with a partnership with and investment from Volvo, as well as a new “perception development platform” that helps squeeze every last drop out of its laser-based imagery.

Volvo Cars has been one of the big investors in autonomous vehicles, and while they have produced some cars equipped for driverless operation, the company seems to understand that this is a very long game it’s playing. There’s more to it than just slapping some sensors on a production vehicle and sending it on its way.

Part of that long game is picking winners in the industry, as well, and Volvo seems to be confident that Luminar, whose lidar tech is in many ways leaps and bounds beyond the competition, will be among them. Volvo’s recently established Tech Fund has made an investment in Luminar — its first, and of an undisclosed size.

That doesn’t mean they get a seat on the board or anything — it’s purely a financial play, Luminar’s founder and CEO Austin Russell told me.

Luminar rolls out its development platform and scores Volvo partnership and investment | TechCrunch (1)The two are also doubling down on their partnership as far as the actual lidar tech being used. Luminar today announced its “perception development platform,” for which Volvo is the first customer. Essentially Luminar itself is taking over some of the duties of spotting and identifying common objects its lidar units see, rather than leaving that entirely to the car’s systems. Russell told me that it was a matter of making sure that its data was being used effectively.

“A lot of times we see 2D algorithms applied to true 3D data, and it just doesn’t make the most of it,” he said. He said that his team often sees partners (not necessarily Volvo) applying dated 2D analysis to rich 3D data. That might have been fine a couple of years ago, he said, but with advances in lidar tech the point clouds and 3D data have improved by orders of magnitude — it’s become “almost camera-like.” So Luminar is making its own algorithms for detection and labeling of what its hardware sees.

“We’re providing data that you can rely on to understand a given situation — the data you need to make a decision,” he said, though in response to my questions he emphasized that Luminar’s platform was not making any decisions on its own.

Luminar rolls out its development platform and scores Volvo partnership and investment | TechCrunch (2)As an example (illustrated in the gif above), imagine a car traveling down the road at 65 MPH. Luminar’s lidar unit, constantly bathing the area in front of it with lasers and analyzing the reflected signal, spots a stopped car blocking the shoulder about 700 feet ahead using its own smarts. Closer up it detects that there’s a person there and a spare tire on the ground.

The lidar doesn’t have any idea what to do with that data — it just knows that it’s 90 percent sure what it sees. So it passes that information on to the car’s “brain,” perhaps before that brain has done its own analysis and spotted the car for itself. The brain can then decide whether to slow down, change lanes or maybe even confer with other nearby autonomous vehicles.

Russell said that Volvo, rather wisely, decided to constrain the application of this system strictly to highway driving. That makes it a much smaller problem space, but also a risky one. “Operating at higher speeds puts pressure on you to get a lot more range,” Russell said. “250 meters is still just like 7 and a half seconds ahead.” But every little bit counts.

Volvo is the one of four major OEMs that Luminar has partnered with, and the second to be announced publicly — there’s the Toyota Research Institute, but the other two are still a mystery. Chances are, however, they’ll be getting something like this as well, though it will be different for everyone.

“It’s a standardized platform,” Russell said. “The implementation is specific, but the software itself isn’t. We’re not just throwing it out there. And that’s also a reason why we’re working with 4 OEMs and not everyone under the sun. This will only be available to partners.”

Luminar’s tech puts it in the lead in many ways, but competitors aren’t standing still. Strong partnerships, however, may prove to be more important than technological superiority — though of course it can’t hurt to have both.

Luminar rolls out its development platform and scores Volvo partnership and investment | TechCrunch (2024)

FAQs

Who is Luminar Technologies partners with? ›

About Luminar

From consumer vehicle programs with Volvo Cars and Mercedes-Benz to technology partnerships including NVIDIA and Mobileye, Luminar is poised to be the first automotive technology company to enable next-generation safety and autonomous capabilities for global production vehicles.

What is the story of Luminar technology? ›

Luminar is a global automotive technology company ushering in a new era of vehicle safety and autonomy. For the past decade, Luminar has built an advanced hardware and software/AI platform to enable its more than 50 industry partners, including the majority of global automotive OEMs.

What is Luminar used for? ›

Luminar Technologies, Inc. is revolutionizing transportation through our lidar autonomous driving technology built from the chip-level up, starting in 2012. Our lidar technology meets the demanding performance, safety, and cost requirements to enable Level 3 through Level 5 autonomous vehicles in production.

What car companies use Luminar? ›

See why customers chose Luminar Technologies's products and services. Luminar Technologies's customers include Mercedes-Benz, Tesla, and Volvo Cars.

Who are the largest shareholders of Luminar? ›

Largest shareholders include Vanguard Group Inc, BlackRock Inc., G2VP I Associates, LLC, Macquarie Group Ltd, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, IWM - iShares Russell 2000 ETF, WSTRX - Ivy Science and Technology Fund Class R, NAESX - Vanguard Small-Cap Index Fund Investor Shares, State ...

Is Luminar a good company? ›

Luminar Reviews FAQs

Is Luminar a good company to work for? Luminar has an overall rating of 3.6 out of 5, based on over 80 reviews left anonymously by employees. 70% of employees would recommend working at Luminar to a friend and 63% have a positive outlook for the business.

Does Tesla use Luminar? ›

In 2019, the Tesla CEO described Luminar's technology — which is used by most other self-driving-car firms — as "doomed." Instead of LiDAR, Tesla relies on a suite of external cameras and other sensors for its autonomous-driving efforts.

Is Luminar a good investment? ›

Based on analyst ratings, Luminar Technologies's 12-month average price target is $4.98. Luminar Technologies has 149.00% upside potential, based on the analysts' average price target. Luminar Technologies has a conensus rating of Moderate Buy which is based on 5 buy ratings, 4 hold ratings and 1 sell ratings.

Does Luminar Technologies have a future? ›

The analysts are definitely expecting Luminar Technologies' growth to accelerate, with the forecast 65% annualised growth to the end of 2024 ranking favourably alongside historical growth of 38% per annum over the past five years.

What are the disadvantages of Luminar? ›

Luminar doesn't have a slideshow, book, print and web module. This can be seen as a disadvantage compared to Adobe Lightroom, but we know many Lightroom users never use those features since they are not the best.

Who is the CEO of Luminar? ›

Austin Russell is an inventor, business leader, and self-driving industry pioneer as the Founder and CEO of Luminar Technologies (NASDAQ: LAZR), the global leader in automotive LiDAR hardware and software technology.

Can AI edit my photos? ›

An AI photo editor is a software tool that utilizes artificial intelligence algorithms to automatically enhance and manipulate images. These editors can perform tasks such as background removal, object recognition, color correction, image retouching, and more, often with minimal user input.

What is Volvo lidar? ›

LiDAR is an acronym for Light Detection and Ranging. This technology uses a sensor that “sees” around the vehicle by emitting light in the form of a pulsed laser to precisely determine the distance between the EX90 and the obstacles that surround it.

What company is the leader in lidar? ›

LiDAR Sensor Manufacturer Ranking
RankCompanyClick Share
1XenomatiX N.V.23.2%
2SICK AG12.5%
3Valeo8.5%
4Innoviz Technologies Ltd6.8%
6 more rows

Who is the leader in lidar Tech? ›

Global Leader in LiDAR Sensor Solutions | HESAI Technology.

Is Luminar stock a good investment? ›

Luminar Technologies has 149.00% upside potential, based on the analysts' average price target. Luminar Technologies has a conensus rating of Moderate Buy which is based on 5 buy ratings, 4 hold ratings and 1 sell ratings.

What percentage of Luminar does Austin Russell own? ›

Austin Russell is the Chairperson, President & CEO, 10% Owner of Luminar Technologies Inc and owns about 3,805,685 shares of Luminar Technologies Inc (LAZR) stock worth over $5 Million. Details can be seen in Austin Russell's Latest Holdings Summary section.

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