When the company phased out Creator Expert last year, it did so because the ‘expert’ label was apparently seen as intimidating to potential new adult fans. It was then replaced by the 18+ age mark, which has since encompassed a broader range of sets across themes including Star Wars, Marvel, Ideas and more.
According to LEGO for Adults Head of Product Gen Cruz, however, that label is only intended to signify that a set has been designed first and foremost with adults in mind – and is therefore no indicator of difficulty. Instead, the LEGO Group is leaving it up to the builder to figure out how complex a particular product may be.
“When we relaunched the visual identity, the black packaging with the 18+ marking, we conducted a lot of consumer tests to arrive to that conclusion,” Gen tellsBrick Fanatics. “In the process of those consumer research and interviews, our key takeaway was that consumers really want to have control. So adults, especially, have this notion of their building ability.
“Even the ones who are very casual, so let’s say they bought a product before, they’re like, ‘Oh, I’m an expert builder!’ They would consider themselves as expert builders. So there’s a lot of trust in their own ability, and we don’t want to discourage that. It’s really leaving room for the consumers to make that decision for themselves.”
For anyone weighing up whether 10294 Titanic is beyond their reach compared to, say, 10280 Flower Bouquet, the answer appears to be: buy it and try it for yourself. That could prove an expensive way to go about things, but Gen says it’s simply part of the process for new fans coming into the fold.
“I actually personally see the building experience as a journey,” she explains. “When you discover LEGO, it really is the journey, and you don’t know what part of the process you’ll enjoy the most. It’s discovering what kind of builder you’re going to be, and we want to leave that open for consumers.”
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Chris Wharfe
I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.
According to LEGO for Adults Head of Product Gen Cruz, however, that label is only intended to signify that a set has been designed first and foremost with adults in mind – and is therefore no indicator of difficulty.
Age: Though we've included the Lego-recommended age ranges for each of our picks, as a general rule we find that Lego sets tend to be appropriate for kids several years younger than what's advertised on the box.
The age “limit” is just a way of explicitly giving prospective gift buyers a way of knowing whether or not their gift is appropriate. If you were buying a gift for your 10 year old nephew, and you saw a LEGO set that said “ages 4–7”, you might switch to something that was more appropriate.
Why did lego have an age limit of 99? The age “limit” is just a way of explicitly giving prospective gift buyers a way of knowing whether or not their gift is appropriate.
We have LEGO® sets perfect for children and adults in all age groups. Discover an essential addition to your LEGO® collection or choose the best birthday or.
If you enjoy it, go for it! It's uncommon to play with LEGO past childhood, but there's nothing wrong with it and clearly everyone on this Reddit does it. I'm 30 btw. Im 18 and I don't "play" with them, but I buy sets quite often just to build them and admire on my display shelf so yes it's normal.
The name 'LEGO' is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It's our name and it's our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
Additionally, the cost of raw materials, such as plastic, has fluctuated due to global supply chain disruptions and rising energy prices. Transportation expenses have also soared, making it more expensive to ship LEGO bricks from manufacturing plants to retail locations around the world.
Although Lego Fortnite is suitable for players aged seven and older, parents can ensure kids are keeping safe by enabling some basic controls. If your child is under 13, they should already have a cabined account.
No, we do not sell products through the LEGO Shop for purchase by children. If you are under 18 years or do not possess full legal capacity, you may only use the LEGO Shop website under supervision and with the consent of your parent or guardian.
In a world of distractions, LEGO Sets for Adults offer a focused, hands-on, mindful activity. A creative recharge. A zone of zen. A place to find your flow.
18+ is a marketing term for Lego - a set that's designed to appeal to adults rather than children. It's not related to build difficulty, unlike the age ratings up to 16+.
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