Writing headlines. The title above a story in a newspaper, magazine ornewsletter is called a headline, or "hed" ("head") in print journalism, or a "heading" in online pages. It has the same function in mass media writing as a lead, to call attention to the story, to snare people in.
USA Today (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia.
Headlines should be clear and specific, telling the reader what the story is about, and be interesting enough to draw them into reading the article. Avoid repetition - Headlines summarize; they don't repeat the lede.
In July 2011 it was announced that the newspaper would cease publication; the announcement followed intensifying allegations that members of its staff were responsible for the illegal hacking of telephones of celebrities, politicians, the British royal family, and private citizens. News of the World published its last ...
The Super Bowl is an annual tradition that gets bigger every year. But its reach, while vast in the U.S., pales when placed alongside the biggest sporting event — and that is the World Cup. The World Cup shatters viewership records with an astonishing 5 billion viewers globally.
World War II changed maps, minds, and the very meaning of war. By the end of World War II, the landscape of the earth had been altered beyond recognition. Maps had to be redrawn, populations were displaced, and the idea of war had evolved significantly.
2024 will be a landmark year: dozens of elections across the world, unresolved conflicts in Ukraine and Israel-Gaza to address, and further milestones expected in everything from global temperatures to space exploration and artificial intelligence.
The job of the headline is to indicate the benefit and to make a promise to the visitor that it's worth it. And to do it in less than a second. The more specific the benefit, the more likely the visitor is to click. Great headlines make specific promises. Ask yourself as if you're the reader.
Introduction: My name is Annamae Dooley, I am a witty, quaint, lovely, clever, rich, sparkling, powerful person who loves writing and wants to share my knowledge and understanding with you.
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