ICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (2024)

ICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (3)

-19.62% 1,875,350 Clients

ICICIdirect Account Opening Enquiry

ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.

ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3 in 1 account offers a seamless trading experience.

ICICIdirect offers multiple brokerage plans i.e. I-Secure Plan, ICICIdirect Prime Plan, Lifetime Prepaid Brokerage Plan, and Neo Plan.

ICICI Neo Plan is a flat rate brokerage plan. It offers brokerage-free equity futures trading. It charges flat Rs 20 per executed order brokerage for Equity Intra-day and Options trading and 0.55% brokerage for equity delivery. This plan offers access to trading tips and research, 5 minutes payout when selling shares, and margin funding at a low-interest rate.

ICICIdirect offers a unique and wide range of Products and features likeOne Click Equity,Margin Trading Funding (MTF),Smart Trading featuresand ease of investing in equity with Systematic Equity Plan and much more.

ICICIdirect USP

What makes ICICIdirect different from the competition?

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

ICICIdirect Special Offer

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 5 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Account Types

ICICIDirect offer two types of accounts:

  1. 3-in-1 Account

    A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.

  2. 2-in-1 Account

    A 2-in-1 account consists of a trading and a demat account. The customer can use their non-ICICI bank account to connect to the trading and demat accounts. This allows customers to avoid opening a new bank account with ICICI bank to trade and invest with ICICIdirect.

ICICIdirect Charges 2024

ICICIdirect Account Opening Charges and AMC

TransactionCharges
Account Opening ChargesRs 0 (Free)
Demat Account Annual Maintenance Charges AMCRs 300 per year
Demat Debit Transaction Charges (Sell Orders)Rs 20 per transaction
Call & Trade ChargesRs 50 per order

ICICI offers 4 types of brokerage plans to its customer:

  1. ICICI Neo Plan

    ICICI Neo Plan offers brokerage-free trading in Equity Futures. It charges Rs 20 per trade brokerage for Intraday and F&O, and 0.55% brokerage for Equity Delivery.

    ICICI Neo Plan Brokerage Charges

    SegmentBrokerage
    Equity Delivery0.55%
    Equity IntradayRs 20 per executed order
    Equity FutureRs 0 (Free)
    Equity OptionsRs 20 per executed order
    Currency F&ORs 20 per executed order
    Commodity F&ORs 20 per executed order
    NCDs / Bonds0.75%
  2. ICICIdirect Prime Plan

    ICICIdirect Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Four prime plans - Rs 299, Rs 1,999 and Rs 2,999 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICIdirect Prime Brokerage Plan.

    ICICIdirect Prime Plan Brokerage Charges

    PlanEquity CashEquity FuturesEquity OptionsCurrency F&OCommodity Futures
    Rs 2990.27%0.027%Rs 40/lotRs 20/orderRs 20/order
    Rs 9990.22%0.022%Rs 35/lotRs 20/orderRs 20/order
    Rs 1,9990.18%0.018%Rs 25/lotRs 20/orderRs 20/order
    Rs 2,9990.15%0.015%Rs 20/lotRs 20/orderRs 20/order
  3. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICIdirect I-Secure Plan

    ICICIdirect ISecure Plan Brokerage Charges

    SegmentBrokerage
    Equity Delivery0.55%
    Equity Intraday0.275%
    Equity Future0.05%
    Equity OptionsRs 95 per order
    Currency F&ORs 20 per executed order
    Commodity F&ORs 20 per executed order
    NCDs / Bonds0.75%
  4. ICICIdirect Prepaid Brokerage Plan

    ICICIdirect Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICIdirect Prepaid Brokerage Plan

    ICICIdirect Prepaid Brokerage Plan

    Prepaid PlanEquity CashEquity FutureEquity OptionsCurrency F&OCommodity Futures
    Rs 5,0000.25%0.025%Rs 35/lotRs 20/orderRs 20/order
    Rs 12,5000.22%0.022%Rs 30/lotRs 20/orderRs 20/order
    Rs 25,0000.18%0.018%Rs 25/lotRs 20/orderRs 20/order
    Rs 50,0000.15%0.015%Rs 20/lotRs 20/orderRs 20/order
    Rs 100,0000.12%0.012%Rs 15/lotRs 20/orderRs 20/order
    Rs 150,0000.09%0.009%Rs 10/lotRs 20/orderRs 20/order

ICICI Minimum Brokerage Charges

  1. ICICIdirect Minimum Brokerage
    • The minimum brokerage in I-Secure plan for delivery segment is Rs 35 per trade or 2.5% of the trade value whichever is lower.
    • The minimum brokerage in Prime plan and Prepaid plan for delivery segment is Rs 25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

Visit ICICIdirect Brokerage Charges Review for more detail.

Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Online Account Opening

ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Bank branch to open the trading account.

ICICIdirect Trading Software (ICICIdirect Trading Platforms)

ICICIdirect offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICIdirect website is the most used online investment and trading website in India for over 2 decades. ICICIdirect website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

Visit ICICIdirect Trading Software Review for more detail.

ICICIdirect Account Opening Enquiry

ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Pros and Cons

ICICIdirect Pros (Advantages)

The following are the advantages of ICICIdirect. You must read ICICIdirect advantages and disadvantages before opening an account with ICICIdirect. ICICIdirect pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICIdirect Cons (Disadvantages)

The following are the cons of ICICIdirect. Check the list of ICICIdirect drawbacks.

  1. ICICIdirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for traders who does small trades.
  3. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  4. ICICIdirect charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (4)

ICICIdirect Margin Exposure

ICICIdirect margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. ICICIdirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICIdirect F&O carry forward positions and equity delivery trades.

SegmentMarginLeverage
Equity Delivery100% of trade value1x
Equity IntradayUp to 20% of trade value5x
F&O (Equity, Currency and Commodities)100% of NRML margin (Span + Exposure)1x

ICICIdirect Ratings

Overall RatingICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (5) 2.4/5
FeesICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (6) 2.2/5
BrokerageICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (7) 1.7/5
UsabilityICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (8) 3.3/5
Customer ServiceICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (9) 2.7/5
Research CapabilitiesICICIdirect Review 2024 | Brokerage Charges, Margin, Demat Account (10) 2.9/5

Based on 472 Votes by ICICIdirect Customers

Do you trade with ICICIdirect? Rate ICICIdirect

ICICIdirect Complaint

The number of ICICIdirect customer complaint received by the exchanges. The ICICIdirect consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

ExchangeFinancial YearNumber of Clients*Complaints**%
NSE2023-241,875,3506260.03%
BSE2023-24235,214360.02%
NSE2022-232,333,0886280.03%
BSE2022-23544,943920.02%
NSE2021-223,031,1924770.02%
BSE2021-22433,921520.01%
NSE2020-211,580,2336020.04%
BSE2020-21389,387200.01%
NSE2019-201,075,9561940.02%
BSE2019-20387,968250.01%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICIdirect Complaints at BSE, NSE and MCX for detail report.

Distinguishing Features of ICICIdirect:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. 'myGTC Orders' is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    ICICI Direct also offers advance brokerage plans as below:

    1. Prepaid Brokerage Plan
    2. Prime Brokerage Plan

    Visit ICICI Direct charges for more detail.

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.
  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.
  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies.

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

  6. 6. Can I trade commodities in ICICI Direct?

    Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds. ICICIDirect charges flat Rs 20 per order brokerage for commodity trading at MCX in Neo Plan.

    If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.

    If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.

    Read Commodities Trading with ICICIDirect for more detail.

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    ProsCons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Minimum brokerage per trade is Rs 35.

    · Rs 750 yearly AMC charges.

    · Rs 75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.
  9. 9. How to close ICICI Direct account online?

    To close the ICICIDirect account follow below mentioned steps:

    • Log in to your ICICIDirect account.
    • Click on the "Portfolio" button. Then click on the "Stocks" tab.
    • If there are stocks in your account, sell all the stocks in your trading account.
    • Click on the 'Summary' button" to check the available funds.
    • Make sure the balance for all stocks, mutual funds, bonds or other types of investments is zero.
    • Click on the Bot icon at the top right of the page.
    • Scroll down and select "Place Service Request".
    • You will then be redirected to a "self-help" page.
    • Select the "Trading Account Closure" option.
    • Accept the terms and conditions for the closure process. Click on the "I agree" button.
    • Enter the OTP you received via your mobile number and click on proceed.
    • You will then be redirected to the NSDL page.
    • Click on the check button and then enter the Aadhar number.
    • Click on Send OTP and enter the OTP to verify the Aadhar number.
    • A countdown will then start and your ICICIDirect trading account.
    • After the countdown expires, you will be logged out of the application.

    Note:

    • If there are no pending charges, ask customer support to close the trading account and transfer the surplus balance to your bank account. If you have a negative balance, pay the deficit balance.
    • The settlement process will be completed within 3 days.
  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.
  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

  12. 12. How to close ICICIdirect trading and Demat account?

    ICICIdirect Trading and Demat account cannot be closed online. You need to submit two separate closure forms for the Trading and Demat accounts.

    Steps for closing the ICICI Direct trading and Demat account:

    1. Go to www.icicibank.com > Others >Form Centre (at the bottom of the page)> Personal Banking > Demat > Form for Closure of Demat / Trading Account
    2. Download the Trading account closure and Demat account closure forms.
    3. Fill these forms with all the required information.
    4. Submit the form to your nearest ICICI bank Demat branch

    It may take around 7-10 working days to close the account after form submission.

    Before submitting the form, please make sure that:

    • All the holdings are either sold or transferred from your account.
    • There are no outstanding dues.
    • All open positions are closed.

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Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

790 Comments

790.Hemant || Link|December 24, 2023 9:21:50 PMReply

Brokerage & yearly charges can be reduced elase is good . Over a period of time enhancements in features in software done this is good 👍

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Above Average
Overall Experience - Excellent

789.B. S. Balachandra || Link|July 7, 2023 10:30:38 AMReply

High tarriff, not suitable for small traders. Executives are target oriented and not customer friendly. Can't connect them over phone.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Research Capabilities - Above Average
Customer Service - Very Poor
Overall Experience - Below Average

789.1.KT Harish || Link|December 24, 2023 11:37:45 AM

Hi i am Harish from Bangalore, please can you suggest me a good full time broker, who can give me full support step by step.

788.Sunil Aggarwal || Link|December 16, 2023 7:54:42 AMReply

Prepaid plan upon usage, has to be renewed for higher amount only. This is ridiculous 😭

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

787.DILIPKUMAR H CHAUDHARI || Link|December 3, 2023 12:46:11 PMReply

Sir can yo suggest top 10 stock for atleast 5 year hold to buy

786.RAMASUBRAMANIAM || Link|December 1, 2023 12:03:26 PMReply

AVERAGE

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Average
Overall Experience - Average

785.TalktoVivek || Link|November 30, 2023 2:49:45 AMReply

================================
Tata Consultancy Services Buyback 2023 Issue Timetable
Last Date to buy sharesNovember 24, 2023
Record DateNovember 25, 2023
Offer Opens OnDecember 1, 2023
================================
As the last day to Buy shares was Nov 24, So i can not apply for TCS buyback ? Please clarify.

784.piyush vaghasiya || Link|November 25, 2023 11:33:57 AMReply

Good IPO

783.Ankush Yadav || Link|November 4, 2023 11:46:55 AMReply

Esaf small finance Bank ipo is good

782.Joseph Dsouza || Link|October 26, 2023 11:09:34 AMReply

ICICIDIRECT has a good platform, friendly and understandable navigation and research tabs for Equity ( I only deal in Equity trading with ICICI since 2005)
the sad part is their charges for NRI customers are very high, also the AMC charges are over the roof.
Customer service is just horrible as the agents do not understand how to resolve issues, nor their relationship manager will contacts you back even if you request help.

Ratings:

Brokerage - Average
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Research Capabilities - Above Average
Customer Service - Below Average
Overall Experience - Below Average

781.Ashishsharemarket || Link|October 20, 2023 12:19:02 AMReply

Please suggest
I have 500 share of Jupiter Wagons at rs.370/- each and have 500 shares of iti @320/-

780.Sridharan TG || Link|October 15, 2023 11:22:59 PMReply

Good

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Average
Website Usability - Above Average
Research Capabilities - Above Average
Customer Service - Above Average
Overall Experience - Above Average

779.Yo Yo || Link|October 1, 2023 10:21:19 AMReply

Suggest a 3 Stocks for Trading purpose...

778.Amit || Link|September 21, 2023 4:13:49 PMReply

One of the worst service oriented Organization. Even after 21 days and dozens of EMAILs and CALLS, even marked to the CEO/CFO on the escalation matrix, they continue to ignore you. No amount of sarcasms or insults help in resolving the problems as the officers are incompetent to say the least. Basic Queries that can be resolved by simply staring at the computer screens and parroting out answers take as much as 21 days and yet are unresolved.

777.DURAISWAMY VENUGOPAL || Link|September 13, 2023 7:53:40 AMReply

Very very high premium. Heavy loss making company. But demands high premium

776.PRATIK KALE || Link|August 9, 2023 12:59:26 AMReply

new shear wach mi

775.Julie || Link|July 12, 2023 9:14:38 AMReply

I can’t suggest icicidirect to anyone because I was completely scammed; they have no human empathy at all. first they lure you into investing which I put in just over 9000, I requested a withdrawal but have yet to receive an approval. When I contact their customer service, the just paste some automated answer to me and do not resolve the problem. they Keep away and avoid trading here. Nonetheless, I'm thrilled and grateful that I found a reliable company like benarmstrong-trades. com which I’m earning from, another thing about Icicidirect is the limited trading features available for traders. A lot of people are really complaining

774.Abhishek Kumar || Link|July 7, 2023 10:44:07 PMReply

They have the worst customer service I have ever come across with a financial services company plus they are not complying to regulatory norms like NRI not requiring linking of PAN/Aadhar. They blocked my account on June 30th 2023 for fresh positions and even after umpteemth calling no one picks up the customer service phone. When you e-mail them they give a reply very late and they deliberatily do not reply to your request and divert the question and try to dilute the problem.
My account was blocked due to gross negligence by ICICI direct for 3 trading days due to which I lost money.
You try thier customer service phone , it gets diverted to ICICI Bank and there is not even an option for ICICI direct in the IVR.
Never ever open an account with them otherwise you will regret. Its so frustrating when you have something important to resolve and thier phone just keeps ringing. If you leave a call back number , no one calls back. Further now they are asking me to directly talk to NDSL to get the NRI Aadhar linkage otherwise they will deduct 23% tax on any sell activity. I opened an account with ICICI Direct and had never spoken to NDSL even once , now ICICI direct because of its gross negligence is diverting the blame. And as you can guess no one ever picks up the phone on NSDL .

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor

773.satish siddaiah || Link|May 19, 2023 3:13:06 PMReply

This is one of the worst bank service .They will deduct the amount for MTF more than mentioned and if we complain to them they say its system fault.
If we convert them to delivery the stocks wont even get credited even after 5 days as they say T
+2 days officially. They answer sorry except to close the request.
Also we cant sell keeping the limit price . They say it is system problem. we will look into it, we have to sell it for Market price only. One of the worst service.
They are not even ready to tell how to close the account.
This is my service request number. SR904322114 with customer executive name Kasturi. Worst service from this icici bank.

772.Lokesh Ranjan || Link|September 23, 2021 2:45:43 PMReply

Please do not open an account on ICICI Direct. Worst company. They only know how to sell and have no service ethics. Be it in real world of via their customer service - call centre. I am suffering from last 3 months. My account conversion process from NRI to Resident is still not completed. Applied on 16th July. Call centre is worst. Not sure, if the culture in ICICI is just to sell ?

771.sanjeev || Link|January 6, 2023 7:21:53 PMReply

icici direct is waste

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