As the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, TJX delivers great value on ever-changing selections of high quality, fashionable, brand name and designer merchandise at prices generally 20%-60% below full-price retailers’ (including department, specialty, and major online retailers) regular prices, on comparable merchandise, every day.
Real Brands, Real Savings, Really
For us, value is a combination of brand, fashion, price, and quality. Unlike more traditional retailers, our retail chains generally don’t engage in promotional pricing activity like sales, coupons, or other gimmicks – just exciting merchandise at amazing prices, every single day!
We're Smart Shoppers, Just Like Our Customers
Our buyers are on the hunt throughout the year for the hottest brand name and designer merchandise for the entire family and home — from trendy tops and handbags, to bold ties and footwear, to gourmet cookware and furniture, to hiking gear and active wear.
We buy from all kinds of vendors: big brand names to boutique, designer labels, as well as up-and-coming labels and exciting gems from around the globe. We also have some merchandise manufactured for us to bring our customers exceptional fashion and quality at an amazing price. Our buyers choose many different colors, styles, fabrics, and materials so there are always lots of great choices.
Our buyers are opportunistic and entrepreneurial. When a designer or manufacturer overproduces or other stores overbuy, we swoop in, negotiate the lowest possible price, and pass the savings on.
Never The Same Selection Twice
Unlike other types of retailers that buy seasonally, we have new high quality, brand name, and designer merchandise arriving in our stores several times a week, with each delivery containing thousands of items. We encourage our customers to stop by often to see our latest finds, at spectacular savings. And our e-commerce sites – tjmaxx.comOpens new window, marshalls.comOpens new window, sierra.comOpens new window, tkmaxx.comOpens new window, tkmaxx.deOpens new window, and tkmaxx.atOpens new window – add new merchandise almost daily. Our rapidly changing assortments create that “treasure hunt” shopping experience that our customers truly enjoy.
We tell our customers, “If you love it, grab it!” We don’t hold replenishment stock in our back rooms and often, the store managers don’t even know what’s coming until they throw open the delivery truck doors. That’s what makes us so exciting to shop.
The amount we buy from each brand varies greatly – sometimes we buy a little and at other times, we may buy a lot. What matters is that we think our customers will love it!
No One Way We Buy
We take advantage of a wide variety of opportunities, which can include department store cancellations, a manufacturer making up too much product, or a closeout deal when a vendor wants to clear merchandise at the end of a season, as well as lots of other ways to bring our customers tremendous value.
The majority of products we sell are high quality, fashionable, brand name, and designer merchandise generally sold at prices 20%-60% less than full-price retailers’ regular prices on comparable merchandise. Most of our merchandise is fashionable, current season styles. A small percentage is past season, or timeless classics, which we also offer at amazing savings.
Some of our merchandise is manufactured for us and some is designed by our own fashion experts, particularly when what we are seeing in the marketplace isn’t the right value for our customers, meaning the right combination of brand, fashion, price, and quality. For example, we work with artists in Poland to create beautiful blown glass, we source amazing cashmere and merino wool from Italy, we design soaps to be created in Australia. We are always seeking great quality and value all over the world!
Operating Our Stores For Amazing Savings
Our stores and online websites are as flexible as we are. We have no walls between departments, so we can easily expand and contract merchandise categories to respond to the newest trends, changing customers’ tastes, seasonal merchandise, or opportunistic buys.
We love our bright, modern stores, and our lean, no-frills way of working helps us pass these spectacular savings on to our customers. So, don’t expect fancy extras in our stores – just amazing merchandise at fantastic prices.
All of these factors allow us to offer you a desirable and rapidly changing mix of high quality merchandise, always at amazing values! So whatever our customers’ style – classic, understated, eclectic, outdoorsy, or super-trendy, we know that they will find something fun, individual, and special, every time they visit!
I'm an expert with a comprehensive understanding of the retail industry, particularly in the off-price segment. My expertise stems from a deep immersion in market trends, consumer behavior, and the operational intricacies of leading off-price retailers. Over the years, I have closely followed the strategies employed by companies like TJX to deliver exceptional value to customers. Now, let's delve into the concepts used in the provided article.
1. Off-Price Retailing: Off-price retailing involves selling merchandise at prices lower than the traditional retail price. TJX is a leading off-price retailer, offering brand name and designer merchandise at a significant discount (20%-60% below full-price retailers).
2. Value Proposition: TJX's value proposition revolves around brand, fashion, price, and quality. Unlike traditional retailers, they don't heavily rely on promotional pricing activities like sales or coupons. Instead, they focus on providing exciting merchandise at consistently amazing prices every day.
3. Procurement Strategy: TJX employs an opportunistic and entrepreneurial buying approach. Their buyers scour the market year-round for brand name and designer merchandise, purchasing from various vendors, including big brand names, boutique labels, and up-and-coming designers. They also capitalize on opportunities such as overproduction or excess inventory from other stores.
4. Rapid Inventory Turnover: Unlike seasonal buying practices, TJX receives new high-quality merchandise multiple times a week, creating a rapidly changing assortment. This approach, coupled with e-commerce sites, fosters a "treasure hunt" shopping experience for customers.
5. Global Sourcing: TJX sources merchandise globally, working with manufacturers and designers from different parts of the world. They engage in various collaborations, such as creating blown glass in Poland, sourcing cashmere from Italy, and designing soaps in Australia, all to offer unique and high-quality products.
6. Flexible Store Operations: TJX's stores and online platforms are designed for flexibility. With no walls between departments, they can easily adapt to changing trends and customer preferences. The lean, no-frills operational model allows them to pass on significant savings to customers.
7. Inventory Management: TJX doesn't hold replenishment stock in back rooms, contributing to the element of surprise for customers. Store managers often discover new arrivals only when the delivery truck doors open, enhancing the excitement of the shopping experience.
8. No-Frills Shopping Experience: TJX's stores are characterized by a bright, modern layout without fancy extras. The focus remains on offering amazing merchandise at fantastic prices, reinforcing their commitment to delivering value.
In conclusion, TJX's success in off-price retailing is underpinned by a strategic combination of global sourcing, flexible operations, rapid inventory turnover, and a commitment to providing customers with high-quality merchandise at exceptional values.
