How Venture Capitalists Measure Returns — The Holloway Guide to Raising Venture Capital (2024)

Depending on whether a company has exited, venture capitalists use two different metrics to measure returns: cash-on-cash return and IRR.

​Definition​ A cash on cash return (or CoC) is the amount of money an investor receives after an exit takes place divided by the initial investment amount. Some refer to a CoC return as a realized return, emphasizing that the return is actual cash in a bank account.

Steve Anderson, investor at Baseline Ventures, invested $250K into Instagram. Assuming he did not make any follow-on investments into the company, his cash-on-cash return when Facebook bought Instagram would be $120M divided by $250K or a whopping 48,000%.* Cash on cash returns are also commonly expressed as a multiple, as in, “Anderson made 480X on investment,” where $250K multiplied by 480 is $120M.

Returns can also be expressed as a multiple of the fund the investment came from. For a $100M venture fund that has returned $300M, the multiple for the fund would be expressed as “a 3X return cash on cash.”

By nature of how a CoC return is calculated, a company must have exited—this is the simplest way to measure returns. But LPs want to measure the performance of a fund over time. If a company is still private (on average it takes a startup ten years to exit) and its stock is illiquid, investors have to use another method to estimate the value of their investment over time, called IRR.

​Definition​ Internal rate of return (IRR) is the industry standard metric used by venture capitalists and LPs to measure the performance of the illiquid individual investments in a venture fund and the performance of a fund overall. IRR is a single metric that communicates how much money a fund returns across its lifetime by computing the annual return rates for each year of the fund.

There’s really no explaining IRR in a single paragraph definition. We recommend reading the following two pieces by Scott Hirleman and Jason D. Rowley to get your head around the concept:

In theory, IRR allows LPs and VCs to benchmark their performance against peer group funds.

In practice, the math of IRR is messy, with multiple methods of calculation. We recommend reading this breakdown of three methods of calculating IRR from the Corporate Finance Institute. If you want to dig deep into the math of IRR, check out this video. If you want to dig even deeper into why IRR can be messy and is calculated differently by different groups, this is the post for you.

Each year, Cambridge Associates publishes private investment benchmarks, including IRR benchmarks for the venture capital asset class. You’ll have to give them your name and contact information, but that’s how you’ll get the most up-to-date reports. As of Q2 2018, they report returns classified by stage ranging from ~12% all the way up to ~25%.

How Venture Capitalists Measure Returns — The Holloway Guide to Raising Venture Capital (2024)

FAQs

How do venture capitalists measure returns? ›

Depending on whether a company has exited, venture capitalists use two different metrics to measure returns: cash-on-cash return and IRR. ​Definition​ A cash on cash return (or CoC) is the amount of money an investor receives after an exit takes place divided by the initial investment amount.

What does a venture capitalist get in return for his venture capital? ›

Venture capitalists make money from the carried interest of their investments, as well as management fees. Most VC firms collect about 20% of the profits from the private equity fund, while the rest goes to their limited partners. General partners may also collect an additional 2% fee.

How is venture capital measured? ›

The performance is generally measured by calculating the internal rate of return (IRR) on: Cash flows since the beginning of the investment. Unliquidated remaining holdings.

What does a 3x return mean? ›

The calculation for return on investment is also straightforward— it's determined by dividing the profit earned by the cost of the investment itself. If you invest $100 and your return is $300, you would divide $300 by $100, which would leave you with a 3x ROI, or 300%.

Which method measures the return on the capital investment? ›

Another method of analyzing capital investments is the Internal Rate of Return (IRR). The Internal Rate of Return is the rate of return from the capital investment.

How do you measure the return on investment or the success of investment? ›

Return on investment (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. For instance, an investment with a profit of $100 and a cost of $100 would have an ROI of 1, or 100% when expressed as a percentage.

What do venture capitalists usually invests in companies in return for? ›

Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the companies they support will become successful.

How much of a return do venture capitalists want to earn on the money they provide to businesses? ›

The agreement is typically structured so that once the fund's investments start getting distributed back to the fund investors, the VC firm gets a percentage of any profits. Most carries are 20%, but a very successful firm with a strong track record might negotiate for a higher carry.

What is the main goal of a venture capitalist? ›

The venture capitalist's goal is a high (30-40 percent per year) return on the investment over the period of his or her involvement, which is typically four to seven years. This means that the company must follow an aggressive growth strategy.

What are key metrics in venture capital? ›

To determine the worthiness of a particular deal, venture capital firms employ a variety of financial metrics and figures. These include current revenue, revenue growth rate, revenue type, burn rate/runway, free cash flow, product margins, cost of sales, and a slew of others.

What are the most important metrics for VC? ›

The 9 Venture Capital Metrics
  • Multiple on Invested Capital (MOIC Metric) ...
  • Gross Total Value to Paid-In Capital (Gross TVPI Metric) ...
  • Net Total Value to Paid-In Capital (Net TVPI Metric) ...
  • Residual Value per Paid-In Capital (RVPI Metric) ...
  • Distributions per Paid-In Capital (DPI Metric) ...
  • Gross IRR Metric. ...
  • Gross Realized IRR Metric.
Nov 2, 2022

What determines the value of a venture? ›

While many established corporations are valued based on earnings, the value of startups often has to be determined based on revenue multiples. The market multiple approach arguably delivers value estimates that come closest to what investors are willing to pay.

Is a 100% return double? ›

If your ROI is 100%, you've doubled your initial investment. Return on Investment can help you make decisions between competing alternatives. If you deposit money in a savings account, the return on your investment will be equal to the interest rate that the bank gives you to hold your money.

What does 30% return mean? ›

An ROI (return on investment) of 30% means that the profit or gain from an investment is 30%. For example, if the investment cost is $100, the return from investment is $130 - a profit of $30.

What does a 300% return on investment mean? ›

For the example above, an investment of $300 for a return of $200 would be an ROI of -33%. The minus sign indicates that we made less than the initial investment. The second example, with an investment of $500 and a return of $2000 gives an ROI of 300%.

What are two ways of measuring investment returns? ›

The two primary total investment return calculations are Net Present Value (NPV) and Internal Rate of Return (IRR). Both measures are rooted in Time Value of Money concepts, which essentially state that money has time value because it can earn interest when invested over time.

What are methods of rate return? ›

The internal rate of return (IRR) is a rate of return on an investment. The IRR of an investment is the interest rate that gives it a net present value of 0, or where the sum of discounted cash flow is equal to the investment. The IRR is calculated by trial and error.

What are the methods of calculating rate of return? ›

A simple rate of return is calculated by subtracting the initial value of the investment from its current value, and then dividing it by the initial value. To report it as a %, the result is multiplied by 100.

What is the most important role of venture capitalists to provide? ›

While both provide money to startup companies, venture capitalists are typically professional investors who invest in a broad portfolio of new companies and provide hands-on guidance and leverage their professional networks to help the new firm.

How do venture capitalists add value as active investors? ›

Many venture investors have direct, relevant industry experiences. Many venture investors try to build up sector or domain expertise. Their deep industry knowledge and operational experience can save a company from making common or avoidable first-comer's mistakes.

What is the 2 2 6 rule? ›

Industry insiders sometimes refer to the 2:6:2 rule. This rule is that an average portfolio of ten VC investments will include two losses (e.g., companies go bankrupt), six moderately performing companies (may break-even on the investment or lose a little) and two very successful returns.

What is the most profitable way for a venture capitalist to exit an investment? ›

An initial public offering (IPO) may be the best way out for certain investors. In addition, an investor will set a profit objective and affordable loss as part of an investment portfolio. As a result, a well-planned exit strategy is critical for a startup company.

How do venture capital firms raise money? ›

Venture capital funds raise money from traditional investors who act as limited partners. These partners could be pension funds, banks, insurance companies, university endowments, or other financial institutions.

How do venture capitalists succeed? ›

10 Tips for the Aspiring Venture Capitalist
  1. Be Curious. ...
  2. Be Focused. ...
  3. Be Disciplined. ...
  4. Cultivate Your Network. ...
  5. Identify Talent. ...
  6. Understand Venture Capital Is an Apprentice Business. ...
  7. Empower Entrepreneurs. ...
  8. Develop Relationships with CEOs.
May 20, 2022

What are the three major roles of venture capitalist? ›

A venture capitalist (VC) primarily invests in startups and receives a portion of the business's profits in return. Venture capitalists help businesses in myriad ways, including investing capital, providing analytical expertise, managing money and closing investments.

What are the advantages of venture capitalist funding? ›

Advantages
  • No security necessary.
  • Venture capitalists offer an opportunity for expansion.
  • Venture capitalists are helpful in building networks.
  • Businesses can raise a large amount of capital.
  • Venture capital is a source of valuable guidance, consultation, and expertise.
  • No obligation to repay the venture capital.
May 5, 2022

What are the four working capital metrics? ›

Common working capital metrics include the current ratio, the quick ratio, working capital turnover, days sales outstanding (DSO), and days payable outstanding (DPO).

What are the three main metrics? ›

Here are the three metrics every business needs to know.
  • Customer lifetime value (CLV) What is every new customer worth over the lifetime of their relationship with your business? ...
  • Cost of customer acquisition (CAC) What does it cost to acquire new customers? ...
  • Gross margin.
Apr 10, 2015

What are the 4 key metrics benchmark? ›

It identified four key metrics for measuring DevOps performance, known as the DORA metrics:
  • Deployment frequency.
  • Lead time for changes.
  • Change failure rate.
  • Mean time to recover.

What 3 metrics best measure customer success? ›

The 8 most important customer success metrics
  1. Customer lifetime value. ...
  2. Repeat purchase rate. ...
  3. Customer retention rate. ...
  4. Customer retention cost. ...
  5. Churn rate. ...
  6. Net Promoter Score. ...
  7. Customer Satisfaction Score. ...
  8. Customer Effort Score.
Jun 2, 2022

What are the two most important metrics to measure for a support team and why? ›

Top 5 customer support metrics to help you improve customer relationships
  • Customer Satisfaction (CSAT) Customer satisfaction (CSAT) is a measure of how happy your customers are. ...
  • First Response Time. ...
  • Average Resolution Time. ...
  • Ticket Backlog. ...
  • Ticket Volume.
Feb 17, 2021

How do you measure fund performance? ›

Whatever type of securities you hold, here are some tips to help you evaluate and monitor investment performance:
  1. Factor in transaction fees. ...
  2. Create a single spreadsheet for your investments. ...
  3. Consider the role of taxes on performance. ...
  4. Factor in inflation. ...
  5. Compare your returns over several years. ...
  6. Rebalance as needed.

What metrics do VCs use? ›

The 9 Venture Capital Metrics
  • Multiple on Invested Capital (MOIC Metric) ...
  • Gross Total Value to Paid-In Capital (Gross TVPI Metric) ...
  • Net Total Value to Paid-In Capital (Net TVPI Metric) ...
  • Residual Value per Paid-In Capital (RVPI Metric) ...
  • Distributions per Paid-In Capital (DPI Metric) ...
  • Gross IRR Metric. ...
  • Gross Realized IRR Metric.
Nov 2, 2022

How do private equity firms measure returns? ›

Performance in private equity investing can be measured using the internal rate of return (IRR), the multiple of money (MoM), and the public market equivalent (PME). But, while IRR, MoM and PME are widely used metrics, they do have some limitations as methodologies in evaluating PE funds' performance.

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