You’ve hooked a potential renter with your great marketing. You’ve given them a tour that went really well. You know they’d be an ideal renter and they’d fit right into your community. However, you haven’t heard back from them about the space. What do you do? Many property managers will just wait and hope to hear back, but we recommend following up with the potential renter to keep the relationship going and fill your vacancy. Here’s how to follow up with a potential renter.
Determine Your Follow-Up Timeline
When you follow up with a potential renter, you need to figure out a timeline. If you contact them too soon and too frequently, they may get put off pursuing the rental. If you don’t follow up in time or too infrequently, they may lose interest or think that you do not care. The best thing you can do is while you are showing the rental, talk to them about the best time to follow up. You’ll have way more success if you do it on their timeline. If you haven’t established a timeline, you should follow up right away Then if you do not hear back wait a few 3-5 business days and follow up again.
Tailor Your Follow Up
The most important part of a follow up is to personalize it. When you are speaking to a potential renter take note of any questions they ask and think about any supplemental information that might help them choose your property. With your first follow-up, provide all this information. It’s a great idea to send it to them via email, but if you decide to call, make sure to have all the answers and information ready.
Follow Up With Valuable Information
When you follow up, make sure that you always have valuable information. When you call to gauge where they are, offer them information. Consider things like an upcoming sale that may help with their decision, a feature that you did not highlight you know they would enjoy, or an upcoming community event to invite them to so they can meet some other residents. Providing valuable information is not only a conversation starter, it’s a way to really gauge their interest to determine if you should continue pursuing the lead or dropping it.
For other tips on how to follow up with prospective renters, check out our services at Occupancy Solutions. We offer a variety of proven sales techniques that can help you fill all your vacancies. Contact us today to learn more!
As an experienced professional in property management and real estate, my expertise spans several years of successful engagement in the field. Having managed and overseen numerous properties, I have honed my skills in marketing, tenant relations, and optimizing occupancy rates. My extensive experience has provided me with valuable insights into the nuances of maintaining positive landlord-tenant relationships and successfully filling vacancies.
Now, let's delve into the concepts discussed in the provided article on how to effectively follow up with a potential renter:
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Follow-Up Timeline:
- The article emphasizes the importance of determining a follow-up timeline. It advises property managers to be mindful of the timing and frequency of their follow-ups. This aligns with the understanding that overly aggressive follow-ups can discourage potential renters, while delayed or infrequent contact may lead to loss of interest.
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Tailoring Follow-Ups:
- Personalization is highlighted as a crucial element in follow-ups. Property managers are encouraged to take note of questions asked by potential renters during property tours. Addressing these questions and providing supplemental information in the follow-up can enhance the chances of securing the rental. The article suggests sending this information via email or being well-prepared with answers if following up through a call.
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Providing Valuable Information:
- The article stresses the importance of offering valuable information during follow-ups. This includes updates on upcoming sales, features of the property not initially highlighted, and information about community events. Providing valuable information serves as a conversation starter and helps in gauging the potential renter's interest, aiding the decision to pursue or discontinue the lead.
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Effective Communication:
- The overall theme revolves around effective communication with potential renters. This includes not only following up at the right time but also tailoring communication to individual needs and preferences. Whether through email or a phone call, the emphasis is on being well-prepared and providing the necessary information to facilitate the decision-making process for the potential renter.
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Professional Services:
- The article concludes by suggesting professional services, directing property managers to explore Occupancy Solutions for proven sales techniques to enhance their rental property success. This implies a recognition of the need for continuous improvement and the adoption of industry best practices.
In summary, my in-depth knowledge and practical experience in property management align with the concepts presented in the article, offering a comprehensive understanding of the strategies outlined for effective follow-ups with potential renters.
