How Much Money Does an Instagram Influencer Make? (2024)

FAQs

How Much Money Does an Instagram Influencer Make? ›

Earnings in this industry can be quite lucrative, with micro-influencers earning between $200 and $1,000 per sponsored post. Influencers with 500,000 or more followers can command $3,000 to $15,000 per sponsored post, and those with over one million followers may earn even more.

According to InfluencerMarketingHub, the standard Instagram influencer rate sheet based on reach is as follows: Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post.

Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post. The amount you make depends on a few factors: Number of followers.

Nano creators (0-10K followers): $100-$200. Micro creators (10K-100K followers): $200-$1K. Mid creators (100K-500K followers): $1.5K-$5K. Macro creators (500K+ followers): $5K-$7K+

The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post. An Instagram influencer with 100,000 followers falls into the macro-influencer category.

For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $150 or $350 a post, while a celebrity with over 100k followers can charge between $1,000 and $500,000 a post. They use other factors when setting these figures.

An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

Do influencers really make money? ›

Top influencers can make hundreds of thousands of dollars to millions per year. Kylie Jenner, for example, is rumored to earn $1 million for each Instagram post. As a result, it is not uncommon for influencers to earn a six-figure wage or more if they do things well. What is a Social Media Influencer?

All creators will receive an invoice regardless of how much was earned. A remittance confirms that your payment is issued and deposited to your selected payment method after earning the minimum amount for your product. Both invoices and remittances are sent as a PDF to the email address on record for your account.

How do influencers make money? Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, official network monetization programs, merchandising, and direct donation (tipping, subscriptions, etc.).

Insta's pricing lets you buy Instagram followers cheaply. You can get 250 followers on Instagram for $10, 500 for $25, 1,000 for $40, 2,000 for $60, 5,000 for $110, and 10,000 for $190.

1. Cristiano Ronaldo - @cristiano.

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

5,000 followers will cost you $445. 10,000 followers will cost you $899. 15,000 followers will cost you $1,349. 20,000 followers will cost you $1,800.

The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.

$10 – $100 for 1000 to 10,000 followers. $250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

8: Beyonce, the Pop icon, is one of the world's most famous people. She charges $1,393,000 for each post on Instagram.

Who is the highest paid non celebrity influencer? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per. Answer (1 of 5): Indian influencers typically make between Rs15k to Rs25k per post on Instagram. Yes, that is the amount you can expect if you have more than 50,000 followers.

How Long Does it Take to Get 100K Instagram Followers? I would plan for a year. Sure, you can have a viral Reel and grow overnight, but this isn't the reality for MOST people. A year is enough time for you to develop some good content creation habits and start making a plan for your growth!

Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

You can expect to earn $1,500 to $2,000 per post if you have 50,000 to 100,000 followers. If you have over a million followers, you can charge $10,000 per post or more.

Top creators say that TikTok pays contributors between 2 and 4 cents per 1,000 views through its TikTok Creator Fund. Doing the math, that means creators stand to earn $20 to $40 dollars per 1 million views through the program.

How Much Does TikTok Pay For 1 Million Views? Generally, the TikTok Creator Fund pays between $20 and $40 per one million views. This data comes from a survey of TikTok influencers, which found that TikTok pays between $0.02 and $0.04 per 1,000 views, so it's only an estimate.

She goes on to say, “Those who do this full time focus on creating original content, be it curating photos, videos or even long-form content; they spend a lot of time working to build their branding. This will help them grow their following and create more awareness of their brand to increase the opportunities.”

If you don't want to show your face on Instagram, that's totally ok. Like I said before, there are plenty of very successful Instagrammers out there who don't show their face.

Do influencers pay taxes? ›

Influencers are considered self-employed and are responsible for paying their own self-employment and income taxes. If your tax liability is over $1,000, then the IRS recommends making quarterly estimated payments.

Instagram posts

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.

On average, influencers earn $2,970 per month with their Instagram account, reaching an annual income of nearly $36,000. Nano influencers (having between 1K and 10K followers) earn $1,420 per month, for an average annual income of around $17,000.

But, for most of us, to become a paid social media influencer, you have to build an audience from the ground up. While gaining influencer status in an increasingly competitive digital landscape is challenging, by doing the right things consistently, it is possible.

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.

Influencers and companies often buy followers to boost their credibility, thinking that users are more likely to follow an account with 20,000 followers than 200. But you're not fooling anyone, and the users you are hoping to attract will run the other way.

You can expect that influencers may ask for an upfront payment and not start creating content until both parties have signed a contract. This is perfectly legitimate and it shows integrity and transparency if you insist on it from your side as well.

What happens when you hit 5k on Instagram? ›

Second Level – 5,000 to 50,000 Followers

Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.

Instagram or TikTok accounts with many followers and very low engagement rates likely have a bunch of fake followers. Calculate engagement rates for an account by dividing the total number of likes and comments by the total number of followers. Use these numbers as a benchmark for checking follower engagement.

Instagram posts

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.

Genrally, the CPM is between $5 and $10 per 1,000 views, but it can range from as low as $0. 50 per 1,000 views to as high as $20 or more per 1,000 views.

The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.

12.51% of Instagram users have between 10,000 - 50,000 followers. 2.67% of Instagram users have between 50,000 - 100,000 followers.

Kylie is a celebrity influencer who charges $600.000 per post and is mostly seen endorsing luxury fashion and beauty brands.

To earn $1,000 a month, you will want at least 10,000 followers. How much do you make with 10k Instagram followers? With quality content, a marketable niche, and good engagement, you can earn $1,000 or more monthly with 10,000 Instagram followers.

How much does Instagram pay reels? ›

Instagram Reels Make it Easy to Hit $100 Per Promo

Normally, for a $1,200 bonus potential and 11.02MM views required, you would expect to earn $0.107 CPM if the payout was linear. But in my own tests, I've discovered that the first 20k views payout at $5 CPM and the remainder payout at $0.10 CPM.

Based on the number of reels you create. For example, you may create a certain amount of reels to earn a bonus amount per reel. Based on creation of a themed reel in response to a prompt you receive to create a reel for an upcoming holiday or moment.

Facebook is the most popular social media app in the world. The platform offers different avenues for earning money which all start with creating engaging content and acquiring a large following. Facebook will pay you for content like reels that receive over 1,000 views within 30 days.

1- Instagram

Many big brands and influencers use Instagram to advertise and make money through paid promotions. It provides a better opportunity to content creators to earn generous revenue because of its popularity. Most content creators use the live feature of Instagram to interact with their followers.