How Much Money Do Dealers Make on Car Financing? (2024)

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When you get a car loan financed through a dealership, they're not actually the ones loaning the money.

Dealerships work with several banks and they simply arrange the financing for you. Just like any service where there's a middleman, you can expect to pay some sort of commission.

Dealers make their commission through what is known as a finance reserve. This is an extra percentage added to your interest rate - usually 1 to 3%.

For example, a dealer may be able to get you financed at a 5% interest rate through one of their lending partners. This is called the "buy rate" - the rate at which the bank is willing to loan you the money.

The dealer will keep this figure hidden from you. What they will show you is the "sell rate", the interest rate that includes their commission. In this case, it may be 7%.

This 2% difference is where the dealer makes their money when they arrange the financing for you.

It may not seem like much, but an additional 2% interest can really add up over the life of a loan. For example, if you were borrowing $25,000 over a 60 month term, a 2% finance commission would come out to $1,291. That is the profit the dealer would make on a 2% finance reserve.

Many states and lending institutions have put a cap on the maximum interest rate a dealer can charge for arranging financing. The cap is usually 2.5%, but dealers can and do charge higher amounts.

A 5% interest hike on a $25,000 loan over 60 months equals $3,306 in profit for the dealership.

You can see how car financing can be a huge profit generator for any dealership. So how do you prevent them from charging you a large commission when arranging financing?

Your best defense is to shop for your own car financing before going to the dealership. Get some online quotes and also call a few banks and credit unions.

Once you get your own financing rate quotes, you can take that to the dealership and see if they can beat it. If they can, you shouldn't even worry about whether they're charging you a finance reserve - it will be minimal if they're able to beat your best rates.

You can also ask to see the lender approval, but many dealerships will be hesitant to show you the documents, so again, your best bet is to arrange financing on your own, then have the dealer compete to try to beat it.

About The Author

How Much Money Do Dealers Make on Car Financing? (1) Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

How Much Money Do Dealers Make on Car Financing? (2024)

FAQs

How Much Money Do Dealers Make on Car Financing? ›

As explained earlier, profit margins for car dealerships are very low. For example, whilst gross margin is around 15% on average, EBITDA usually is around 3% instead. In the end, net profit margin is around 1-3% of revenue. This the profit margin after all expenses have been paid for, including taxes.

How much profit does a dealership make on a car? ›

As explained earlier, profit margins for car dealerships are very low. For example, whilst gross margin is around 15% on average, EBITDA usually is around 3% instead. In the end, net profit margin is around 1-3% of revenue. This the profit margin after all expenses have been paid for, including taxes.

Why do car dealerships want you to finance through them? ›

Financing is a key profit center for dealerships, which collect a portion of the interest rate or a fee when they arrange a loan on behalf of a bank, auto company or other financial firm. The financing also makes it easier for dealers to sell high-margin add-on products like insurance.

Do car dealership owners make a lot of money? ›

Salary Ranges for Car Dealership Owners

The salaries of Car Dealership Owners in the US range from $18,902 to $495,413 , with a median salary of $90,593 . The middle 57% of Car Dealership Owners makes between $90,596 and $225,300, with the top 86% making $495,413.

What is a dealer margin? ›

A dealer margin, or dealership profit margin, is the monetary difference between the invoice price, which is the amount that a dealership pays to acquire a vehicle, and the MSRP, which is the manufacturer suggested retail price – also known as the sticker price.

What part of car dealership makes the most money? ›

Spoiler alert—car dealerships generally make more money on the sale of accessories and warranties than they do on new vehicles.
  • New car sales.
  • Financing, accessories, warranties.
  • Used cars.
  • Service department.
Feb 7, 2022

How much under MSRP do dealers pay? ›

Depending on the car company, dealer holdbacks might range between 2 and 3 percent of the invoice price or the manufacturer's suggested retail price. That can add up to more than $1,000, depending on the cost of the car.

Is 72 month car loan bad? ›

Is a 72-month car loan worth it? Because of the high interest rates and risk of going upside down, most experts agree that a 72-month loan isn't an ideal choice. Experts recommend that borrowers take out a shorter loan. And for an optimal interest rate, a loan term fewer than 60 months is a better way to go.

What APR is good for a car loan? ›

Car Loan APRs by Credit Score

Excellent (750 - 850): 2.96 percent for new, 3.68 percent for used. Good (700 - 749): 4.03 percent for new, 5.53 percent for used. Fair (650 - 699): 6.75 percent for new, 10.33 percent for used. Poor (450 - 649): 12.84 percent for new, 20.43 percent for used.

Should I tell a car dealer I am paying cash? ›

Paying cash may hinder your chances of getting the best deal

"When dealers are negotiating the purchase price, they anticipate making money on the back end, via financing," Bill explains. "So if you tell them up front you're paying cash, the dealer knows he has no opportunity to make money off you from financing.

What is the average income of a Mercedes owner? ›

The estimated total pay for a Owner at Mercedes-Benz USA is $238,033 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

Is there money in selling cars? ›

Cars depreciate over time, but that doesn't mean it always has to be a net loss for you when the time comes to sell. In fact, many people have earned a good income just by selling their cars. You don't have to be an experienced salesman to be able to sell their car for profit.

Is 30% margin good? ›

Net profit margins vary by industry but according to the Corporate Finance Institute, 20% is considered good, 10% average or standard, and 5% is considered low or poor. Good profit margins allow companies to cover their costs and generate a return on their investment.

Is 20% margin good? ›

A good margin will vary considerably by industry and size of business, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is 15% margin good? ›

An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

Who is the richest car dealer in America? ›

Herbert G. Chambers (born November 24, 1941) is an American billionaire businessman, owner and president of The Herb Chambers Companies, a group of 60 car dealerships in the greater Boston, Massachusetts area.

How much do top car salesmen make? ›

Car Salesman Salary in California
Annual SalaryMonthly Pay
Top Earners$84,703$7,058
75th Percentile$53,857$4,488
Average$38,862$3,238
25th Percentile$23,501$1,958

Which car company has the most profitable margin? ›

Recent data compiled by Reuters shows that Tesla's margins are significantly higher than those of its rivals, both in terms of gross and net profit.

How much can you talk a dealer down on a new car? ›

It is considered reasonable to start by asking for 5% off the invoice price of a new car and negotiate from there. Depending on how the negotiation goes, you should end up paying between the invoice price and the sticker price.

How much off MSRP can I negotiate? ›

How much off the MSRP can I negotiate? It depends on the market value of the vehicle. You can expect to see larger discounts on slower-selling vehicles. But on a popular vehicle, even a couple hundred off might be considered a good discount.

What not to say to car salesman? ›

5 Things to Never Tell a Car Salesman If You Want the Best Deal
  • 'I love this car. ' ...
  • 'I'm a doctor at University Hospital. ' ...
  • 'I'm looking for monthly payments of no more than $300. ' ...
  • 'How much will I get for my trade-in? ' ...
  • 'I'll be paying with cash,' or 'I've already secured financing. '
Aug 19, 2019

How much would monthly payments be on a 40000 car? ›

For $40,000 loans, monthly payments averagely range between $900 and $1,000, depending on the interest rate and loan term.

How much is the monthly payment for a 30k car? ›

With a $1,000 down payment and an interest rate of 20% with a five year loan, your monthly payment will be $768.32/month.

Is it bad to get 84-month car loan? ›

Although you'll have smaller monthly payments with an 84-month car loan, you'll ultimately pay more in interest. You also risk owing more on the loan than your car is worth and potentially large repair bills. Before choosing a longer auto loan term, consider a shorter term to save more overall.

Will interest rates go down in 2023? ›

When it becomes more attractive to save money, consumers tend to spend less of it. But the Fed isn't done fighting inflation. And because of that, consumers should not expect interest rates to drop in 2023. However, rates may also not climb much from where they are today.

Will car loan rates go down in 2023? ›

In December of 2022, the Fed indicated that it expects the funds rate to fall to 4.1% by the end of 2024 after reaching the 5.1% mark by the end of 2023. If that holds true and the federal interest rate begins to fall, auto loan rates should start to drop shortly after.

What interest rate can I get with a 800 credit score car loan? ›

Average car loan interest rates by credit score
Credit scoreAverage APR, new carAverage APR, used car
Superprime: 781-850.4.75%.5.99%.
Prime: 661-780.5.82%.7.83%.
Nonprime: 601-660.8.12%.12.08%.
Subprime: 501-600.10.79%.17.46%.
2 more rows
May 19, 2023

What are the disadvantages of a large down payment on a car? ›

Disadvantages of a Larger Down Payment

The two biggest cons of making a down payment that's around 50 percent are: More money down doesn't lower your interest rate – Bad credit car buyers get higher than average interest rates, and it's extremely rare that a larger down payment can lower it.

Will the dealer lower the price if I pay cash? ›

Dealers sometimes offer cash discounts to buyers who finance a vehicle. When you pay cash, those disappear. Miss out on financing deals. If you qualify for a favorable interest rate, paying cash may not be the smartest thing to do because you'll lose very little money by financing.

What is one disadvantage if you buy a car with cash instead of getting a loan? ›

Takes time to save.

One of the biggest drawbacks to buying a car with cash is that it takes a lot of time to save up enough money. With rising auto prices, it's no small feat to save enough money to pay for a car in full upfront.

Who is richer Mercedes or BMW? ›

Mercedes ranked eighth among all car brands at $47 billion, up 2 percent. BMW ranked 13th, with a valuation of $41 billion, down 1 percent.

Who usually buys Mercedes? ›

According to Mercedes-Benz, 64 percent of its buyers are male, 64 percent college-educated, 63 percent in a professional or managerial position, 81 percent married and the median age is 48 and median income $119,500.

How old is the average Mercedes owner? ›

Mercedes-Benz. The average Mercedes-Benz customer was 54.6 years old last year. Like a majority of car makes with older buyers, Mercedes-Benz is a luxury brand. Older customers, who may often have more disposable income than younger consumers, likely have a greater ability to afford more expensive cars.

How many cars can you flip in a year? ›

How many cars you can sell in every state/province:
State or ProvinceNumber of cars (Within a 12-month period)
Arkansas4
California5
Colorado4
Connecticut4
16 more rows

How do car dealers make so much money? ›

Car dealers make money in many ways besides loans: off the vehicle itself, from your trade-in, from warranty sales and service work. Profit from one area of the sale may subsidize a discount in another. The dealership leverages that fact to maximize its overall profit.

Is flipping cars a good side hustle? ›

If you want to earn more while working less, flipping increasingly pricey vehicles is a wise idea. If you sell just one car per month at an average profit of $3,000, you're looking at a healthy side income.

How much profit does a dealership make on a new car? ›

That percentage tends to be somewhere around 20%. If a vehicle was sold with a $1,000 front-end profit, the salesperson would earn somewhere around $200. Today, dealerships vary in how they structure compensation for the sales staff.

What is the profit per car of a Tesla? ›

Tesla's profit margin per car in 2022 was $9580, compared to over $6000 in 2021 and over $1700 in 2020. As Tesla was working toward mass manufacturing in 2020, the company's profitability per car increased slightly.

Who is the most successful car company? ›

The top three U.S. car brands are assembled and distributed by the leading manufacturers in the U.S. market: Ford Motor Company, Toyota Motor Corporation, and General Motors (GM). As of the fourth quarter of 2022, GM's largest segment of sales was attributable to its.

Is 90% a good profit margin? ›

But for other businesses, like financial institutions, legal firms or other service industry companies, a gross profit margin of 50% might be considered low. Law firms, banks, technology businesses and other service industry companies typically report gross profit margins in the high-90% range.

Is 100% a good profit margin? ›

What is a Good Profit Margin? You may be asking yourself, “what is a good profit margin?” A good margin will vary considerably by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

Is a 75 profit margin good? ›

While every business is different, there are some general guidelines as to what healthy margins look like. According to the Corporate Finance Institute, 5 percent profit margins are considered low, while 10 percent margins are average and 20 percent margins are high.

How much margin is ok? ›

A modest 10% to 20% leverage rate is not dangerous for most people, even factoring in that maintenance requirement can rise during times of peak volatility.

What is a healthy margin level? ›

A 0% margin level is the safest and lowest-risk margin level you can have, because in that scenario, you'd have no open positions.

What is a bad margin level? ›

If the Margin Level is 100% or less, most trading platforms will not allow you to open new trades.

Is a 40% margin good? ›

Ideally, direct expenses should not exceed 40%, leaving you with a minimum gross profit margin of 60%. Remaining overheads should not exceed 35%, which leaves a genuine net profit margin of 25%.

What is a fair profit margin? ›

But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies. That's because they tend to have higher overhead costs.

Is 80% profit margin good? ›

“However, in the consulting world, margins can be 80% or more – oftentimes exceeding 100% to 300%.” On the other hand, restaurant profit margins tend to be razor thin, ranging from 3% to 5% for a healthy business. Consequently, your industry is another indicator of your profit margin.

What car manufacturer has the highest profit margin? ›

Recent data compiled by Reuters shows that Tesla's margins are significantly higher than those of its rivals, both in terms of gross and net profit.

Which car company pays the most for used cars? ›

Regardless of the age of the vehicle, we again found that Carmax is the best bet for a seller looking to get top dollar. The difference in offers is particularly pronounced for vehicles produced in the last six years, as well as those from 2009 and earlier.

What is invoice price vs MSRP? ›

Invoice price (or dealer price) is the amount that the dealer paid the manufacturer for the car. MSRP is the “sticker price,” which is the amount that you will pay the dealership.

Can you make money selling cars? ›

In fact, many people have earned a good income just by selling their cars. You don't have to be an experienced salesman to be able to sell their car for profit. If you like cars and have a sound knowledge of their technicalities, earning money by selling them is not difficult.

How do car dealerships make the majority of their money? ›

Car dealers make money in many ways besides loans: off the vehicle itself, from your trade-in, from warranty sales and service work. Profit from one area of the sale may subsidize a discount in another. The dealership leverages that fact to maximize its overall profit.

What is the profit margin per car for Tesla? ›

Tesla's profit margin per car in 2022 was $9580, compared to over $6000 in 2021 and over $1700 in 2020. As Tesla was working toward mass manufacturing in 2020, the company's profitability per car has increased slightly.

What is the profit margin of Tesla vs Ford? ›

Over the past four quarters, Tesla 's automotive gross-profit margin—excluding any benefit from regulatory credits— has averaged 28%, which is 19 percentage points better than Ford Motor (F) and 13 percentage points better than Toyota Motor (TM). Both sides realize the gross-profit margin is pulling in.

Who pays the most for pre owned cars? ›

Regardless of the age of the vehicle, we again found that Carmax is the best bet for a seller looking to get top dollar. The difference in offers is particularly pronounced for vehicles produced in the last six years, as well as those from 2009 and earlier.

Does Carvana actually pay what they offer? ›

Does Carvana pay what they offer? Yes, as far as we know, Carvana pays what they offer. You're unlikely to get top dollar from a Carvana offer, which is usually less than you'd get from private car buyers. We're not aware of any circ*mstances in which Carvana paid less than their initial offer.

What car company donates the most money? ›

Subaru is the largest automotive donor to Make-A-Wish and Meals on Wheels. And the largest corporate donor to the ASPCA and the National Park Foundation. By the end of this year, Subaru and our retailers will have donated over $250 million to charity.

What month is it best to buy a car? ›

In terms of the best time of the year, October, November and December are safe bets. Car dealerships have sales quotas, which typically break down into yearly, quarterly and monthly sales goals. All three goals begin to come together late in the year.

Is it illegal to flip cars in California? ›

Curbstoning is the illegal, unlicensed “flipping” of used cars for profit. Technically, a used car can be flipped legally, however, it must be done by a licensed dealer.

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