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| Updated on March 05, 2024
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Kim Juanillo
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Netflix is expected to grow to 282.68 million users in 2024, representing an 8.6% increase from approximately 260.28 million subscribers in 2023. Regarding Netflix’s revenue, the platform generated USD 33.7 million in 2023.
How many Netflix global subscribers are there, or how many people have a Netflix account?
Read more to learn how many subscribers Netflix has, which country has the most Netflix subscribers, and many more.
Most Netflix subscribers in 2022 were from the United States and Canada, and they generated the highest average monthly revenue per streaming customer at $16.37. The second highest ARPU were from Europe, the Middle East, and Africa, at only $5.56 behind the top regions. Netflix revenue per customer in Latin America and the Asia Pacific was around $8.3.
Editors Picks:
- Total subscribers: There will be around 282.68 million Netflix users in 2024, an 8.6% user growth from 2023. Netflix’s subscriber growth is expected to rise by 8.15% in 2025, an addition of about 23.05 million subscribers from 2024.
- Monthly active users: Netflix had 221.44 million monthly users worldwide. Around 106.362 million people with Netflix accounts were streaming from Android devices, while 115.12 million were streaming from iOS devices.
- Total viewers: There are currently 725 million Netflix viewers worldwide, a 4.75% increase or an additional 32.9 million viewers from 2023. It is expected to increase to 754.70 million viewers in 2025, or a 4.09% growth in viewership from 2024.
- User demographics: Roughly 52% of users on Netflix are female, while 48% are male. The average Netflix subscriber in the US has a net income of not less than USD 50,000 per year. The majority of adults in the US aged 18-64 years old will come from households that subscribe to Netflix.
- Watch time: Netflix streaming accounted for 22.4% of television viewing time. The platform’s users streamed 3.2 hours of video per day.
In this Article:
- Number of Netflix Subscribers Worldwide
- Number of Netflix Viewers Worldwide
- Share of Ad-Supported Tier Netflix Subscribers Worldwide
- Netflix User Demographics
- Netflix Household Penetration by Country
- Top TV Shows on Netflix in 2022-2023
Sources
How Many Netflix Subscribers Are There?
There will be over 282 million Netflix users in 2024, an 8.6% user growth from the previous year. Netflix’s subscriber count is expected to grow to 305.73 million in 2025.
How Many Users Does Netflix Have by Year (2013-2025)
- Data Table
- Data Graphic
Number of Users per Year on Netflix
| Year | No. of Users |
|---|---|
| 2025* | 305.73 million |
| 2024* | 282.68 million |
| 2023* | 260.28 million |
| 2022 | 230.75 million |
| 2021 | 221.84 million |
| 2020 | 203.66 million |
| 2019 | 167.09 million |
| 2018 | 139.26 million |
| 2017 | 110.64 million |
| 2016 | 89.09 million |
| 2015 | 70.84 million |
| 2014 | 54.48 million |
| 2013 | 41.43 million |
- Data Table
Number of Users per Year on Netflix
Year No. of Users 2025* 305.73 million 2024* 282.68 million 2023* 260.28 million 2022 230.75 million 2021 221.84 million 2020 203.66 million 2019 167.09 million 2018 139.26 million 2017 110.64 million 2016 89.09 million 2015 70.84 million 2014 54.48 million 2013 41.43 million - Data Graphic
*Note: Estimates are based on a regression analysis.
According to our estimates, the number of Netflix consumers in 2025 will be around 305.73 million. It represents an 8% increase over this year’s figures. User count has steadily increased in 11 years, with no discernible downward trend. The streaming service had more than 100 million users by 2017 and reached the 200 million mark by 2020.
Netflix Subscriber Count by Quarter
- Data Table
- Data Graphic
Quarterly Number of Netflix Subscribers
| Quarter | No. of Netflix Subscribers |
|---|---|
| Q4 2023 | 260.28 million |
| Q3 2023 | 247.15 million |
| Q2 2023 | 238.39 million |
| Q1 2023 | 232.50 million |
| Q4 2022 | 230.75 million |
| Q3 2022 | 223.09 million |
| Q2 2022 | 220.67 million |
| Q1 2022 | 221.64 million |
| Q4 2021 | 221.84 million |
| Q3 2021 | 213.56 million |
| Q2 2021 | 209.18 million |
| Q1 2021 | 207.64 million |
- Data Table
Quarterly Number of Netflix Subscribers
Quarter No. of Netflix Subscribers Q4 2023 260.28 million Q3 2023 247.15 million Q2 2023 238.39 million Q1 2023 232.50 million Q4 2022 230.75 million Q3 2022 223.09 million Q2 2022 220.67 million Q1 2022 221.64 million Q4 2021 221.84 million Q3 2021 213.56 million Q2 2021 209.18 million Q1 2021 207.64 million - Data Graphic
There were 260.28 million Netflix users during the fourth quarter of 2023, 13.13 million more users than last quarter, or an increase of around 5%. According to our projections, the number of paid subscribers will rise by 8.6% or 22.4 million from Q4 2023 to Q4 2024.
Key Stats:
- There were only about 34 million users by the first quarter of 2013. Then, it eventually grew to 41 million by the fourth quarter of the same year.
- The user count of Netflix increased to over 100 million by the third quarter of 2017, representing a 5% increase from the previous quarter.
- Netflix’s user count grew to over 203.66 million by the fourth quarter of 2020. It increased by 1% in the first quarter of 2021 and 0.7% in the second quarter of 2021. The total number of users reached 221 million in the fourth quarter of the same year.
Netflix Subscriber Growth
Netflix’s user base increased by 8.6% in 2024, or 22.4 million more users than the previous year. According to our projections, the streaming service’s subscriber growth will further increase by 8.15% in 2025, an addition of about 23.05 million subscribers from 2024.
Netflix Monthly Active Users (MAU)
There were 221.44 million monthly active users on Netflix worldwide. Approximately 106.362 million users stream from Android devices, while roughly 115.12 million users stream from iOS devices.
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Total Number of Netflix Viewers Worldwide (2024)
There are currently 725 million Netflix viewers worldwide, approximately a 4.75% increase or an additional 32.9 million users from 2023. It is expected to increase to 754.70 million viewers in 2025 and even 781.70 million in 2026.
Total Netflix Viewers by Year (2020-2026)
- Data Table
- Data Graphic
Number of Netflix Viewers per Year
| Year | No. of Netflix Viewers |
|---|---|
| 2026* | 781.70 million |
| 2025* | 754.70 million |
| 2024* | 725 million |
| 2023* | 692.10 million |
| 2022* | 655 million |
| 2021 | 611.10 million |
| 2020 | 544.30 million |
- Data Table
Number of Netflix Viewers per Year
Year No. of Netflix Viewers 2026* 781.70 million 2025* 754.70 million 2024* 725 million 2023* 692.10 million 2022* 655 million 2021 611.10 million 2020 544.30 million - Data Graphic
Note: *Forecast data, where viewers are paid subscribers of any age who watch Netflix at least once a month via the app or website.
Netflix has approximately 725 million viewers globally, a 4.7% increase from 2023 or about 32.9 million more in viewership. According to projections, there will be an additional 29.7 million viewers in 2025, a 4.1% increase over 2024.
Key Stats:
- There were approximately 544 million users of Netflix worldwide in 2020. It increased by 12% the following year, or additional 67 million users.
- There were 655 million users of Netflix worldwide in 2022. It increased by 6% in 2023, representing 37 million more users for the year.
- Projections show that from 692 million users in 2023, the number of Netflix viewership worldwide will increase by 725 million in 2024, 755 million in 2025, and 782 million in 2026. It represents a yearly increase of around 3 to 5%.
Share of Ad-Supported Tier Netflix Subscribers Worldwide (2024)
Around 24% of Netflix users worldwide use the ad-supported streaming service tier. Projections show that it will increase by 36% in 2025. By 2027, the ad-supported tier is expected to account for up to 58% of the user base.
Share of Netflix Users Using Ad-Supported Tier (2023-2027)
- Data Table
- Data Graphic
Share of Ad-Supported Netflix Subscribers per Year
| Year | Share of Ad-Supported Subscribers |
|---|---|
| 2027 | 58% |
| 2026 | 47% |
| 2025 | 36% |
| 2024 | 24% |
| 2023 | 7% |
- Data Table
Share of Ad-Supported Netflix Subscribers per Year
Year Share of Ad-Supported Subscribers 2027 58% 2026 47% 2025 36% 2024 24% 2023 7% - Data Graphic
Globally, around 24% of consumers on Netflix use the ad-supported tier, and it’s expected to rise to 36% by 2025. According to projections, these figures will reach 47% in 2026 and 58% in 2027.
Sources
Netflix Demographics
According to Netflix statistics, approximately 52% of the streaming platform’s users are female, while 48% are male.
Based on data from the global research platform Morning Consult, the average Netflix user in the US is a female aged around their late twenties to forties, more likely without a college degree, and earning less than $50,000 per year.
More than 70% of those aged 18-44 years old in the US have someone in their household subscribed to Netflix.
Netflix Viewing Statistics
Netflix streaming accounted for 22.4% of total television viewing time. Netflix subscribers watched an average of 3.2 hours of video daily, or up to six billion hours monthly. An hour of streaming typically consumes up to 3 GB of data, implying that people consume approximately 288 GB per month just from Netflix.
Sources
Netflix Penetration: Share of Households Subscribed to Netflix by Country
- Data Table
- Data Graphic
- Data Table
Penetration Rate of Netflix Globally
Country Penetration rate of Netflix Australia 65% UK 57% U.S. 53% Canada 48% France 29% Spain 26% Germany 24% Mexico 23% South Korea 23% Brazil 22% Italy 12% Japan 11% - Data Graphic
Netflix statistics show that Australia had the highest Netflix penetration rate of 65% as of 2022. The United Kingdom follows with 57% and the United States with 53%. Brazil, Italy, and Japan, on the other hand, have penetration rates of 22%, 12%, and 11%, respectively.
Netflix is available in over 190 countries, but its television shows and movies catalog varies by country and changes regularly. According to the Netflix FAQ, some countries don’t support Netflix, including North Korea, China, Russia, Syria, and Crimea.
How Many Netflix Subscribers Are There in the US and Canada?
There were 80.13 million Netflix subscribers in the United States and Canada during the fourth quarter of 2023, a 3.7% increase from the previous quarter. In the first quarter of 2022, there were 74.58 million users in the United States and Canada, a 0.26% increase from the same quarter of last year.
The Top TV Shows on Netflix
- Data Table
Top 25 TV Shows on Netflix
| Country |
|---|
| Stranger Things |
| Manifest |
| Inventing Anna |
| Dahmer – Monster: The Jeffrey Dahmer Story |
| Bridgerton |
| Wednesday |
| Café con aroma de mujer |
| Pasión de gavilanes |
| All of Us Are Dead |
| The Crown |
| Extraordinary Attorney Woo |
| Pablo Escobar, The Drug Lord |
| Ozark |
| The Sandman |
| Business Proposal |
| Yo soy Betty la fea |
| Cobra Kai |
| The Lincoln Lawyer |
| Love Is Blind |
| Elite |
| Emily in Paris |
| 1899 |
| Alchemy of Souls |
| The Umbrella Academy |
| The Watcher |
- Data Table
Top 25 TV Shows on Netflix
Country Stranger Things Manifest Inventing Anna Dahmer – Monster: The Jeffrey Dahmer Story Bridgerton Wednesday Café con aroma de mujer Pasión de gavilanes All of Us Are Dead The Crown Extraordinary Attorney Woo Pablo Escobar, The Drug Lord Ozark The Sandman Business Proposal Yo soy Betty la fea Cobra Kai The Lincoln Lawyer Love Is Blind Elite Emily in Paris 1899 Alchemy of Souls The Umbrella Academy The Watcher
Stranger Things was the most popular Netflix show in the world. Then comes Manifest and Inventing Anna. The television shows Dahmer – Monster: The Jeffrey Dahmer Story, Bridgerton, and Wednesday are in the top four to six spots. Alchemy of Souls, Emily in Paris, and 1899 are also on the list.
With a Netflix subscription, you can watch your favorite television shows and movies in one place. Like other streaming platforms, such as Amazon Prime Video and HBO Max, the streaming giant continues to record a growing user count and millions in revenue.
Sources
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Category:ResearchBy Ash Turner
Author:Ash Turner
https://www.bankmycell.com/
Ash Turner is the CEO of BankMyCell.com - we compare 20+ trusted buyback stores, analyzing & comparing 100,000 prices every 15 minutes across 700 devices, giving us a unique and in-depth market analysis. Following university graduation, since 2003 Ash Turner has been vastly experienced in cell phone industry as an authority. Carriers & MVNO Plans Experience: Working on projects global network carriers & MVNO's like T-Mobile, O2, EE, and Talk Mobile over 6 years.Manufacturers & Brands Experience: He worked 6 years on web projects with manufacturers such as Apple, Samsung, and Blackberry.Cell Phone Distribution, Refurb & Buyback Experience: Through his time working at Brightstar, one of the leading cell phone distributors in the world, he worked 3 years managing the cell phone buyback and refurbishment site, Phone Bank.Media Experience: In addition, he was a weekly industry data columnist for three years in Mobile News Magazine.Cell Phone Buyback & Trade-in Experience: Since 2009, he’s launched multiple leading cell phone trade-in sites in the UK (CompareMyMobile.com) & USA (BankMyCell.com) and has been a trusted supplier of cell phone market data for Sky, Forbes, Statista as well as distributors, MVNO’s and mainstream media.Contact him: Press Contact | About Us | Linkedin
