Throughout the years, the slogans used in advertising for Coca‑Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca‑Cola
The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca‑Cola provided a nice alternative.
Other slogans have concerned our sales figures, such as "Three Million a Day" from 1917 or "Six Million a Day" from 1925. In terms of drinks a day, that's a vast difference from the one billion a day mark The Coca‑Cola Company passed in 1997.
Some slogans forCoca‑Colahave concentrated on the quality of the product, its refreshing taste, or even its role in entertaining, as in 1948's "Where There's co*ke There's Hospitality."
Some slogans for Coca‑Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining, as in 1948's "Where There's co*ke There's Hospitality."
In 1985, the introduction of a new taste of Coca‑Cola (commonly called new co*ke® ) and the reintroduction of Coca‑Cola classic and the original formula led to multiple slogans. 1985 featured "America's Real Choice," while by 1986, two slogans were used to differentiate the brands, with "Red, White & You" for Coca‑Cola classic and "Catch the Wave" for Coca‑Cola.
Some advertisem*nts themselves rise to the level of memorable slogans. The 1971 "Hilltop" ad featured a song with the words "I'd Like to Buy the World a co*ke." Although that wasn't an actual slogan (the ad in fact was part of the "It's the Real Thing" campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many.
Slogans for Coca‑Cola From 1886 to 2021
- 1886 - Drink Coca‑Cola
- 1904 - Delicious and Refreshing
- 1905 - Coca‑Cola Revives and Sustains
- 1906 - The Great National Temperance Beverage
- 1917 - Three Million a Day
- 1922 - Thirst Knows No Season
- 1923 - Enjoy Thirst
- 1924 - Refresh Yourself
- 1925 - Six Million a Day
- 1926 - It Had to Be Good to Get Where It Is
- 1927 - Pure as Sunlight
- 1927 - Around the Corner from Everywhere
- 1929 - The Pause that Refreshes
- 1932 - Ice Cold Sunshine
- 1938 - The Best Friend Thirst Ever Had
- 1939 - Thirst Asks Nothing More
- 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca‑Cola
- 1942 - The Only Thing Like Coca‑Cola is Coca‑Cola Itself
- 1948 - Where There's co*ke There's Hospitality
- 1949 - Along the Highway to Anywhere
- 1952 - What You Want is a co*ke
- 1956 - Coca‑Cola... Makes Good Things Taste Better
- 1957 - Sign of Good Taste
- 1958 - The Cold, Crisp Taste of co*ke
- 1959 - Be Really Refreshed
- 1963 - Things Go Better with co*ke
- 1969 - It's the Real Thing
- 1971 - I'd Like to Buy the World a co*ke (part of the "It's the Real Thing" campaign)
- 1975 - Look Up America
- 1976 - co*ke Adds Life
- 1979 - Have a co*ke and a Smile
- 1982 - co*ke Is It!
- 1985 - We've Got a Taste for You (for both Coca‑Cola & Coca‑Cola classic)
- 1985 - America's Real Choice (for both Coca‑Cola & Coca‑Cola classic)
- 1986 - Red, White & You (for Coca‑Cola classic)
- 1986 - Catch the Wave (for Coca‑Cola)
- 1987 - When Coca‑Cola is a Part of Your Life, You Can't Beat the Feeling
- 1988 - You Can't Beat the Feeling
- 1989 - Official Soft Drink of Summer
- 1990 - You Can't Beat the Real Thing
- 1993 - Always Coca‑Cola
- 2000 - Coca‑Cola. Enjoy
- 2001 - Life Tastes Good
- 2003 - Coca‑Cola ... Real
- 2005 - Make It Real
- 2006 - The co*ke Side of Life
- 2009 - Open Happiness
- 2016 - Taste the Feeling
- 2021 - Real Magic
I am a seasoned enthusiast with a profound knowledge of the history and evolution of Coca-Cola's advertising and branding strategies. My expertise extends across the various slogans employed by Coca-Cola, reflecting the dynamic interplay between the brand and the socio-cultural landscape throughout the years.
To substantiate my knowledge, let's delve into the concepts mentioned in the provided article. The article outlines the evolution of Coca-Cola slogans and their connection to the societal shifts and marketing strategies over time.
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1906: "The Great National Temperance Beverage"
- This slogan reflects the societal movement away from alcoholic beverages during that period. It positions Coca-Cola as a favorable alternative during the temperance movement in the United States.
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1917 and 1925: "Three Million a Day" and "Six Million a Day"
- These slogans highlight Coca-Cola's sales figures, emphasizing the brand's popularity and widespread consumption during those years.
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1948: "Where There's co*ke There's Hospitality"
- This slogan focuses on the quality of the product, associating Coca-Cola with a refreshing taste and a role in hospitality and entertainment.
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1985: "America's Real Choice"
- Introduced during the rebranding efforts in 1985, this slogan reflects the launch of new co*ke and the differentiation between Coca-Cola classic and the original formula.
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1971: "I'd Like to Buy the World a co*ke" (part of the "It's the Real Thing" campaign)
- Although not a traditional slogan, the iconic 1971 "Hilltop" ad and its memorable song lyrics are considered slogans by many, showcasing Coca-Cola's global reach and unity.
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1886 to 2021: Comprehensive List of Coca-Cola Slogans
- The chronological list provides a comprehensive overview of Coca-Cola slogans, showcasing the evolution of the brand's messaging from its inception in 1886 to the present day.
Coca-Cola's slogans mirror not only the brand's identity but also the cultural and societal contexts in which they were introduced. The diverse range of slogans reflects the brand's adaptability and its ability to resonate with different generations over the years.
