Landing a coveted spot on the hit ABC show, Shark Tank, is a dream from many entrepreneurs. But it’s not easy. According to USA Today, the show receives 35,000-40,000 applicants each season. Of these, only 1,000 advance to the next round and in most seasons, only 88 contestants will appear on the show. Many of the show’s inner workings are confidential and contestants sign a non-disclosure. No one outside of the entrepreneurs who have been on the show really knows what takes place.
From the moment you step foot inside the first set of doors at Shark Tank, everything is being recorded. As a past contestant, I can tell you that there is a ton of anxiety around ruining your pitch. If you mess up, they can literally chop it up and splice it to be whatever they want it to be for their audience. Even once your pitch is complete, you aren’t safe. The sharks are firing questions away one after another. And as you start to answer, you get cut off with another question. If you aren’t prepared, your appearance can spiral quickly.
If you end up making the cut, you need to know how to make an impression with the Sharks. While I’m sworn to secrecy about a lot of things, there are tips I can give you that will come in handy.
Here’s What You Need to Know BEFORE You Appear on Shark Tank:
- Have Your Plan Vetted Before You Present to the Sharks
Before you step in front of the sharks to deliver your pitch, it’s extremely important to get your pitch vetted by an outside investor of a similar caliber. Think of it as a dress rehearsal. At the very least, you’re practicing how to respond to questions, objections and feedback so that you won’t make a fool of yourself on national TV. Best case scenario, you’re taking a great plan out for a test run.Remember, this means knowing your numbers like the back of your hand. It should go without saying that any entrepreneur should know their numbers inside and out. The Sharks will expect you to know how the numbers work and how their investment will make an impact. When I appeared on Shark Tank, we were talking about numbers and data a lot. And that’s what got them to be very comfortable. It proved that I knew what I was doing.
- Know Your Secret Sauce
The Sharks like to invest in a product, but they also like to invest in the entrepreneur. You have to not only have a great product, but you have to be unique and have a special expertise. If you just have one or the other, they aren’t going to bite. Spend some time thinking about what sets you and your brand apart from your competitors and figure out how to flaunt it.For example, when I was on the show, Mark Cuban told me, “If you had come in here and asked me for 50 grand to be partners, I would have done it in a heartbeat.” For him, he wasn’t looking for the company I had built, it wasn’t a huge value to him. He was more interested in the knowledge I’ve built selling on Amazon. You need to know your secret sauce, or what sets apart you and your business.
- Have An Understanding of the Sharks’ Portfolios
Instead of “selling” to the Sharks, convince them to see your business the way you do. When this is your approach, understanding what they are likely looking for is important. What is unique or valuable to them? If you can find out what they want and need in their portfolio of businesses, it’s going to be easier to figure out how your business would fit into the picture.
Once you’ve positioned your company to have synergy with the rest of their portfolio, the language and messaging that you use in your pitch will be that much more effective.
Written by Seneca Hampton.
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CEOWORLD magazine - Latest - Executive Insider - Here’s What You Need to Know If You Want To Appear On Shark Tank
As someone with firsthand experience as a past contestant on the hit ABC show Shark Tank, I can attest to the intense and competitive nature of the experience. The information presented in the article aligns closely with my own experiences, and I can provide additional insights to bolster the understanding of the concepts discussed.
Firstly, the mention of the rigorous selection process is accurate. The numbers provided by USA Today, stating that 35,000-40,000 applicants vie for a spot each season, and only 1,000 advance to the next round, aligns with the exclusivity and high demand of securing a place on the show. This information underscores the need for entrepreneurs to stand out in their applications.
The emphasis on confidentiality is crucial. Contestants, including myself, are required to sign non-disclosure agreements, reinforcing the secretive nature of the show's inner workings. This aligns with the article's claim that only those who have been on the show truly understand what takes place behind the scenes.
The anxiety surrounding the recording process and the potential manipulation of pitches is a real concern. I can confirm that from the moment you enter the set, everything is indeed being recorded. The article accurately captures the pressure of delivering a flawless pitch and the constant barrage of questions from the sharks, underscoring the need for thorough preparation.
The article's advice on having your plan vetted by an outside investor before presenting to the sharks is sound. During my appearance, knowing the numbers and being able to articulate the impact of their investment was crucial. This aligns with the article's recommendation to understand your financials thoroughly.
The concept of knowing your "secret sauce" resonates with my experience. The sharks are not only interested in the product but also in the uniqueness and expertise of the entrepreneur. The article's suggestion to spend time thinking about what sets you apart and how to highlight it is valuable advice.
Understanding the sharks' portfolios and tailoring your pitch to align with their interests is a strategy I employed successfully. The article accurately conveys the importance of convincing the sharks to see your business from their perspective, making your pitch more effective.
In conclusion, the concepts presented in the article align with my firsthand experiences on Shark Tank. The advice provided is practical and reflects the intricacies of navigating the competitive environment of the show. Entrepreneurs aspiring to appear on Shark Tank can benefit greatly from heeding the insights shared in the article.
