Hashdex Launches New Commercial for Spot Bitcoin ETF (2024)

Hashdex Launches New Commercial for Spot Bitcoin ETF (1)Hashdex Launches New Commercial for Spot Bitcoin ETF (2)

Hashdex, an asset administration agency, has launched a brand new business forward of the upcoming US Securities and Alternate Fee (SEC) choice on the itemizing of spot Bitcoin exchange-traded funds (ETFs) within the nation.

On January 5, Hashdex posted an advertisem*nt on X (previously Twitter), aligning with its collection of adverts strategically crafted to advertise its Spot Bitcoin ETF. The commercial proclaimed that “Bitcoin’s Time Has Arrived,” as hypothesis mounted {that a} choice from the US Securities and Alternate Fee (SEC) on approval of a spot Bitcoin ETF may very well be imminent.

pic.twitter.com/AbYgwICEMI

— Hashdex (@hashdex) January 5, 2024

The Hashdex business displays on Burger King’s 1993 choice to simply accept credit score, showcasing the sluggish however impactful adoption of recent monetary applied sciences. The business attracts a parallel between Bitcoin and the appearance of credit score within the ’90s and emphasizes Bitcoin’s modern nature and potential for monetary sector disruption.

It means that comprehending disruptive innovation requires time and concludes that “Bitcoin’s Time Has Arrived.”

Notably, the digital asset administration agency just lately marked Bitcoin’s birthday in a video launched simply yesterday, showcasing a agency dedication to celebrating the cryptocurrency’s evolving standing within the monetary sector. Bitcoin was created 15 years in the past, and Hashdex devoted a video to its inception and inspiration for the way forward for crypto.

🎂We all know you are still celebrating, in any case, it isn’t each day that #Bitcoin turns 15 years previous. So how about one other content material piece about its birthday? 😉
Get pleasure from! pic.twitter.com/9rNEgxQ6nR

— Hashdex (@hashdex) January 3, 2024

Earlier final month, Hashdex launched an ad exhibiting an interview wherein the topic criticized utilizing house computer systems to do on a regular basis duties. The interview, purportedly happening within the Nineteen Eighties amid the rise within the adoption of the private pc, confirmed a person dismissing the usefulness of the expertise.

Hashdex is considered one of many asset administration corporations seeking to safe a Spot Bitcoin ETF to make banking with crypto simpler for its purchasers. The SEC has lengthy pushed again its choice on Bitcoin ETF approval within the US, citing a number of issues.

Nevertheless, US courts have put stress on the regulator to decide, elevating the hype round Bitcoin.

Spot Bitcoin ETF Approval Anticipation Grows, Trade Observers Cautious About Potential Delay


Because the anticipation for potential Spot Bitcoin ETF approval in america intensifies heading into 2024, the prevailing expectation is approval within the early weeks of the yr. With this notion intact, a number of potential issuers, together with Hashdex, are proactively launching ads.

Nevertheless, some trade observers adopted a extra cautious stance. Bloomberg senior ETF analyst Eric Balchunas famous that the SEC is presently offering closing feedback, and issuers are anticipated to submit closing 19b-4s and S-1s shortly after that. Whereas acknowledging the proximity to approval, Balchunas emphasised that no official approval had been confirmed.

Subsequent studies instructed a possible delay within the approval course of, extending into the next week. The SEC would use this time to evaluate feedback and amendments earlier than making a closing choice.

Fox Business’ Eleanor Terrett anticipated amended 19b-4 filings and last-minute discussions about feedback on S-1s, with the approval timeline leaning in the direction of subsequent week. Bloomberg analyst James Seyffart echoed this sentiment, pointing to potential approval orders within the coming week and anticipating 19b-4 modification filings with modifications mentioned between the SEC and issuers.

Additionally, in anticipation of a Bitcoin ETF approval, funding agency VanEck pledged to donate 5% of potential ETF earnings to Bitcoin core builders at Bitcoin Brink. The agency emphasised its long-term dedication to Bitcoin by making an preliminary donation of $10,000, asserting that they aren’t mere “Bitcoin vacationers” however are invested for the lengthy haul.

In November and December, SEC officers engaged in meetings with representatives from asset managers who have been searching for to checklist a spot Bitcoin ETF. The businesses concerned in these discussions embrace Grayscale, BlackRock, Constancy, and Franklin Templeton.

Though the SEC has not indicated approval for any spot cryptocurrency exchange-traded product, the anticipation for potential approval has escalated, with expectations {that a} choice shall be made within the early weeks of 2024, seemingly between January eighth and tenth.

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Hashdex Launches New Commercial for Spot Bitcoin ETF (2024)
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