Media giant GMA Network widened its viewership and reach for full year 2022, while further strengthening its dominance across online platforms.
Based on Nielsen TV Audience Measurement data from January to December 2022, GMA Network’s combined people net reach, including GTV and its other digital channels, was at ninety six (96) percent or seventy eight (78) million viewers in total Philippines.
GMA, GTV, and the network’s digital channels I Heart Movies, Heart of Asia, and Hallypop registered a combined people audience share of 59.5 percent in total Philippines.
GMA was the most watched channel in total in the Philippines, with 42.7 percent people audience share.
GTV, the network’s second free-to-air channel, sustained its lead over counterparts TV5, A2Z, and Kapamilya Channel.
GTV logged people audience share of 10.5 percent in total Philippines against its closest rival TV5, which got 9.8 percent.
The network said it secured twenty eight (28) spots out of the top thirty (30) programs in total Philippines for 2022, with GMA sweeping the top 12 spots.
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Lolong took the number 1 spot, followed by 24 Oras; Kapuso Mo, Jessica Soho; First Lady; Maria Clara at Ibarra; Running Man PH; Happy ToGetHer; Bolera; The World Between Us; I Left My Heart in Sorsogon; Magpakailanman; and Jose & Maria’s Bonggang Villa.
GMA'S AM AND FM STATIONS
GMA now has a total of ninety five (95) TV stations all over the country, including its new Ilocos Norte station.
Alongside its analog broadcast stations are its digital TV broadcast stations, which include the network's Legazpi and Zamboanga stations.
On radio, GMA’s flagship AM and FM stations remained unrivaled in mega Manila for 2022.
Data from Nielsen’s Radio Audience Measurement show that from January to December 2022, Super Radyo DZBB recorded an audience share of 37.4 percent, beating its closest competitor DZRH’s 31.2 percent.
DZBB likewise posted a total reach of 1.4 million listeners—way ahead of DZRH’s 755,840.
Meanwhile, its FM counterpart, Barangay LS 97.1, tallied a 38.5 percent total audience share for 2022, which was more than double the 14.8 percent of its nearest competitor, DZMB.
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NOOD KA MUNA!
It also recorded a total reach of 6.6 million listeners, ahead of DZMB’s 4 million listeners.
Outside Metro Manila, GMA Network also strengthened its dominance in key regional cities.
Metro Cities TV Audience Measurement (MCTAM) 2022 data also cited that GMA reached ninety nine (99) percent or an estimated 344,000 viewers in Metro Dagupan; nine three (93 percent) or two million viewers in Metro Cebu; and ninety six (96) percent equivalent of 2 million viewers in Metro Davao.
Reaching Filipinos beyond television and radio, the network has demonstrated its solid dominance across various digital platforms, outperforming rivals in just two weeks of 2023.
GMA'S SOCIAL MEDIA PLATFORMS
From January 1 to 15, the Network's official YouTube channel (GMA Network) has beaten ABS-CBN’s in terms of views.
GMA Network tallied a total of 167 million views against ABS-CBN Entertainment’s 158 million views.
GMA Integrated News on YouTube recorded 61.5 million views—way ahead of ABS-CBN News’ 35 million.
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GMA Public Affairs' YouTube channel likewise beat ABS-CBN News with 59.3 million views.
The network’s official website, GMANetwork.com, has generated an average of 3.7 million organic traffic for the first fifteen days of the year according to SEO tool Semrush.
GMA Network’s official Facebook page continues to gain traction with 22,702,130 likes as of January 31. The page has logged 218 million views from videos posted during the month of January based on data from Tubular Labs.
On Tiktok, the network’s official handle now has 2,283,435 followers as of January 31.
GMA'S REGIONAL ARM
GMA Regional TV also brought back its series of regional on-ground shows and participated in various festivals with the return of physical events, bringing Kapuso programs and personalities closer to viewers in Luzon, Visayas, and Mindanao.
Likewise, GMA Synergy led various Network initiatives, including multi-platform events and specials such as holding of the GMA Masterclass: Icons Series, airing of the National Collegiate Athletic Association (NCAA) Season 98 games, and producing ticketed events including the award-winning Limitless: A Musical Trilogy and the hit concert "JulieVerse."
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TV PROGRAMS
Global Pinoys, meanwhile, continue to catch GMA shows through the Network’s international channels GMA Pinoy TV, GMA Life TV, and GMA News TV.
2022 was also a great year for GMA International as “Stronger Together: The GMA Pinoy TV Podcast” landed on the top 10 percent of the most followed (TV and Film Category) and top 5 percent most shared podcast globally according to Spotify Wrapped 2022 for Podcasts.
GMA Pinoy TV was also ahead of the competition in terms of following on Facebook, Twitter, Instagram, and TikTok all throughout 2022.
With the continued efforts in reaching out to global Pinoys abroad, GMA International expects to get wider distribution on OTT/mobile platforms in the near term.
This year, GMA Network is all set to bring the biggest and grandest roster of content on air and online.
These include cutting-edge prime-time shows such as Voltes V: Legacy; Mga Lihim ni Urduja; Luv Is: Caught In His Arms; Luv Is: Love at First Read; Hearts on Ice; Lady Boxer; Royal Blood; and Love, Die, Repeat.
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GMA has also partnered with streaming platforms to bring its upcoming series The Write One; Love Before Sunrise; and Unbreak My Heart to more viewers beyond television.
As an enthusiast deeply immersed in the realm of media and broadcasting, my comprehensive knowledge extends across various platforms, including television, radio, and digital media. Allow me to provide insights into the concepts embedded in the article about GMA Network's achievements in 2022.
Television Dominance: GMA Network, a major player in the Philippine media landscape, showcased its robust performance in 2022. Nielsen TV Audience Measurement data for January to December revealed that GMA Network, along with GTV and digital channels like I Heart Movies, Heart of Asia, and Hallypop, achieved an impressive 96% combined people net reach, totaling 78 million viewers in the Philippines. Notably, GMA emerged as the most-watched channel with a 42.7% people audience share, while GTV maintained its lead over competitors with a 10.5% share.
The network's success is further emphasized by securing 28 out of the top 30 programs in the Philippines for 2022, with GMA claiming the top 12 spots. Notable programs include Lolong, 24 Oras, Kapuso Mo, Jessica Soho, and Running Man PH.
Radio Supremacy: In the radio domain, GMA's flagship AM station, Super Radyo DZBB, and its FM counterpart, Barangay LS 97.1, maintained their dominance in Mega Manila for 2022. According to Nielsen's Radio Audience Measurement, DZBB secured a 37.4% audience share, surpassing its closest competitor DZRH. Barangay LS 97.1 achieved a remarkable 38.5% total audience share, more than double its nearest competitor, DZMB. These figures underscore GMA's unparalleled success in both AM and FM radio segments.
Regional and Metro Reach: GMA Network's influence extended beyond the national level, with strongholds in key regional cities. Metro Cities TV Audience Measurement (MCTAM) data highlighted GMA's reach of 99% in Metro Dagupan, 93% in Metro Cebu, and 96% in Metro Davao. This regional dominance reinforces GMA's comprehensive coverage and popularity among diverse audience segments.
Digital Platforms and Social Media Domination: The article emphasizes GMA's prowess in the digital realm, with impressive statistics across various platforms. In the first two weeks of 2023, GMA's official YouTube channel surpassed ABS-CBN in views, recording 167 million views compared to ABS-CBN Entertainment's 158 million. GMA's social media dominance extends to platforms like Facebook, TikTok, and its official website, GMANetwork.com. The network's strategic use of digital platforms is evident in the consistently high organic traffic on its website, the significant number of likes on Facebook, and the substantial following on TikTok.
Global Presence and Future Initiatives: GMA International's success is highlighted by the popularity of "Stronger Together: The GMA Pinoy TV Podcast," which ranked in the top 10% most followed and top 5% most shared podcasts globally according to Spotify Wrapped 2022. The network's international channels, GMA Pinoy TV, GMA Life TV, and GMA News TV, maintained a strong following on various social media platforms throughout 2022. Looking ahead, GMA Network is poised to bring a diverse lineup of content, collaborating with streaming platforms to reach a broader audience.
In conclusion, GMA Network's achievements in 2022 underscore its multifaceted dominance across traditional television, radio, and the dynamic digital landscape. The network's strategic approach to content creation and distribution has solidified its position as a media giant in the Philippines, with a promising outlook for future endeavors.
