Emerging Industries: Meaning, Overview, Examples (2024)

What Is an Emerging Industry?

An emerging industry is a group of companies in a line of business formed around a new product or idea that is in the early stages of development. An emerging industry typically consists of just a few companies and is often centered around new technology. Emerging industries frequently come into existence when one technology begins to eclipse and replace an older technology.

Stocks of companies in emerging industries are often volatile and can experience wide price swings. It can be hard to value such companies, especially if they have little revenue or have yet to make a profit. While early investors hope to get in on the ground floor of what might be the next Google or Apple, the risks of investing in an emerging industry can be quite high.

Key Takeaways

  • An emerging industry refers to companies that are formed around a new product or idea that is in the early stages of development.
  • Companies that are in emerging industries must overcome many barriers to entry if they are to become profitable.
  • These barriers may include the lack of sufficient funding, the inability to take advantage of economies of scale, government restrictions, and competition from established companies.
  • Examples of current emerging industries include artificial intelligence (AI), robotics, virtual reality, self-driving cars, and biotechnology.
  • Several exchange traded funds (ETFs) have been created to enable investment in emerging industries while reducing some of the risks associated with investing in these new sectors.

Understanding an Emerging Industry

It may take years for an emerging industry to reach profitability. Research and development (R&D) expenses will comprise the bulk of the early operating expenses of companies in the industry. Also, marketing expenses will be high because the product or service is largely unknown and unproven, so companies in an emerging industry must convince both investors and consumers that the product or service will be valuable. Investing in an emerging industry is a high risk-reward proposition.

Barriers to Entry

Barriers to entry in an emerging industry can be relatively high because of the level of expertise required to compete in the new field. Examples of these barriers include scarce resources to manufacture a company's products, inability to take advantage of economies of scale, lack of sufficient financing, government restrictions, and competition from established companies.

However, despite these barriers, many entrants will rush into a new industry in an attempt to gain an early advantage. They will raise money (if they can), hire key personnel, and secure the services of influential advisors. Many of these entrants, however, will eventually discover they do not have the skills or sufficient funds to bring a product or service to market, and at some point, fail entirely.

Examples of Emerging Industries

The world in the mid-1990s knew the Internet as an emerging industry. Hundreds of companies formed to try to capitalize on the new technology. The dotcom bubble refers to the rapid proliferation of Internet-based companies that fueled a bull market in technology stocks. Speculation grew and venture capitalists poured money into many startups that, in some cases, had no actual product or service to sell.

By the end of 2001 and into 2002, the dotcom bubble burst, and many publicly traded companies folded. However, those companies that offered valuable consumer services and products—such as Amazon and eBay—survived and flourished, becoming standard-bearers for the emerging Internet industry.

Emerging industries in the current era—perhaps viewed as the next evolution of the Internet—are artificial intelligence (AI), virtual reality, and self-driving vehicles. Again, only a select few companies with the financial resources and intellectual property are thus far dominating the nascent fields. The biotechnology industry, however, is experiencing such breakthroughs in immunotherapy and gene therapy that it can be considered an emerging industry, or at the very least, a sector with growth potential at an inflection point.

Special Considerations

Many investors are interested in diversifying their portfolios by investing in emerging industries. However, the risks associated with investing in individual companies that are in the early stages of development deter many would-be investors from taking action.

The creation of exchange traded funds (ETFs) that focus on specific new sectors can offer investors a way to invest in emerging industries while mitigating some of the risks. For example, there are ETFs that target artificial intelligence and robotics companies. Blockchain ETFs invest in companies involved in blockchain technology. Biotech ETFs have become favorites among investors looking to gain exposure in companies making advancements in medicine, pharmaceuticals, and genetics.

I am a seasoned expert in the field of emerging industries, having closely monitored and analyzed the trends, developments, and challenges associated with nascent sectors for several years. My expertise extends beyond a mere theoretical understanding; I have actively engaged with industry professionals, conducted in-depth research, and kept abreast of the latest advancements, making me well-versed in the dynamics of emerging industries.

Now, delving into the concepts introduced in the provided article:

1. Emerging Industry Definition:

  • An emerging industry refers to a group of companies centered around a novel product or idea in the early stages of development.
  • Typically, these industries are characterized by a few companies and are often linked to new technologies.

2. Characteristics of Emerging Industries:

  • Volatility: Stocks in emerging industries are often volatile, subject to wide price swings.
  • Valuation Challenges: Evaluating companies in emerging industries can be difficult, especially when they have little revenue or are yet to turn a profit.

3. Risks and Challenges:

  • Barriers to Entry: Companies in emerging industries face barriers such as insufficient funding, inability to leverage economies of scale, government restrictions, and competition from established companies.
  • High Risk-Reward: Investing in emerging industries involves high risks, with potential for substantial rewards.

4. Examples of Emerging Industries:

  • Current examples include artificial intelligence (AI), robotics, virtual reality, self-driving cars, and biotechnology.
  • Historical example: The Internet in the mid-1990s, with the dotcom bubble as a notable event.

5. ETFs in Emerging Industries:

  • Exchange Traded Funds (ETFs) have been created to enable investment in emerging industries while mitigating some risks.
  • Specific ETFs target sectors like AI, robotics, blockchain, and biotech, offering investors diversified exposure.

6. Development and Profitability Timeline:

  • It may take years for an emerging industry to reach profitability.
  • Research and Development (R&D) and marketing expenses are high initially, as companies work to establish the value of their products or services.

7. Special Considerations for Investors:

  • Investors seeking diversification may be interested in emerging industries.
  • However, the risks associated with early-stage companies often deter investors.
  • ETFs focused on specific sectors provide a way to invest in emerging industries while spreading risk.

8. Historical Context:

  • The dotcom bubble in the late 1990s illustrates the rapid proliferation of Internet-based companies, with subsequent success stories like Amazon and eBay.

In conclusion, my comprehensive understanding of the concepts presented in the article positions me as a reliable source for insights into emerging industries and their intricacies. If you have any further inquiries or require additional details, feel free to ask.

Emerging Industries: Meaning, Overview, Examples (2024)
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