Down Homepage (2024)

FAQs

What questions should a home page answer? ›

Your initial FAQ page may have 10+ questions with anchor text and bold-format questions. But as you continue to grow the questions and answers on the page, make it easier for users to sort through it with things like separate sections, collapsible content, and maybe even separate, topic-based FAQ pages.

Not only does an FAQ with links to related content provide your user with a deeper experience of your website, it also boosts your internal link-building, which is an important search ranking factor. Tip: Keep FAQ answers concise and include links to more in-depth information elsewhere on your site.

There are four essential pieces of information you should have on your homepage: value proposition, differentiation, proof, and calls to action. Though the role of the homepage has changed over time, chances are it's still the most highly trafficked and most important page on your website.

Frequently asked questions (FAQ) pages are Q&A-style pages that most brands build to answer queries that slip through the cracks. FAQs are targeted to give a complete sense of query satisfaction to the client. Some examples are pricing information, cancellation queries, shipping queries, or return policies.

What is an FAQ page? An FAQ (Frequently Asked Questions) page is a key part of a knowledge base because it addresses the most common questions customers have and is useful to customers at all stages of the customer journey.

The rule of thirds is used in web design to create balance within the images or other elements of the landing page. Its main principle is that if elements on the page reside within a third of the page, then it is more aesthetically pleasing to viewers than if it was zoomed-in and centered, for example.

Answers should be CCF (clear, concise, and factual)

A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.

That said, you want to find a nice middle ground. Fewer than five questions might indicate you haven't done your research… or that you didn't need an FAQ to begin with. Fielding dozens of questions isn't good either, but if they're all necessary, consider splitting your FAQ into multiple pages.

What not to do on a website? ›

FAQ sections are not user-centred because a user has no way of knowing if their question is “frequently asked”. They are easy for writers to create, but inconvenient for readers to use. They are often used not as a way of answering users' questions but as another dumping ground for PR propaganda.

FAQ pages can be great for informing visitors about your product or service. They can be used as a resource for answering your visitor's queries but you can also include contact forms, quizzes, surveys, and calculators, and links to your most important pages among the questions and answers.