Doritos brand popularity Latin America 2019 | Statista (2024)

FAQs

What are the statistics on Doritos? ›

This statistic shows the brands of corn and tortilla chips and cheese snacks eaten most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 99.67 million Americans consumed Doritos in 2020.

In a move to create a more cohesive global brand image, Doritos recently announced plans to update the logo design, marketing, and packaging for its products across the 37 countries where its chips are sold. The brand's first global ad campaign and redesigned Doritos packaging were released in early March.

Doritos has long known their target demographic is the college partier, the person who loves to chow down on a cheeseburger or some nachos before passing out at 4:00am.

In the early days of Disneyland, a restaurant named Casa de Fritos invented Doritos by repurposing stale tortillas they bought from a local vendor. The chips proved to be so popular they were eventually rolled out nationally by Frito-Lay in 1966. Today the brands sells $1.48 billion of the chips every year.

“Speaking of fat and sugar, Doritos have an almost perfectly balanced mix. The 2 main ingredients are corn (carbohydrates) and vegetable oils (fats). The calories in a Doritos chip are split almost exactly 50/50 between carbs and fat (each bag contains 3 cobs of corn). This mixture is called “non-specific aroma”.

Doritos are owned by the Frito-Lay brand, which falls under the umbrella of PepsiCo. Though Doritos take inspiration from Mexican cuisine with their jalapeño spice and dried tortilla design, the chips were first manufactured by PepsiCo in California in 1966.

The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing).

Though Doritos take inspiration from Mexican cuisine with their jalapeño spice and dried tortilla design, the chips were first manufactured by PepsiCo in California in 1966. That same year, PepsiCo purchased the Mexican snack company Sabritas to expand its operations south of the border.

Conversation. The company that makes Doritos made $42 billion in profit last year. The company that makes Bounty toilet paper made $39 billion in profit last year. The company that makes Wheat Thins made $11 billion in profit last year.

What does the Doritos logo look like? ›

It's enclosed in a triangular frame in a gradient of orange, red, and yellow with a black outline and center, that looks like a flame. The triangle features sharp angles and is shown as slicing through the wordmark, creating little points in the letters where it intersects with them.

No. Because it was a vendor who supplied Casa de Fritos (which was a restaurant run by Frito-Lays, not Disney run) with their tortillas who sort of invented it.

The very first Doritos were sort of plain-flavored. American consumers found the chips kind of plain without sauce, so Frito-Lay gave them a sort of Mexican seasoning called “Taco” in 1968. What we think of as the “original” flavor, nacho cheese, debuted in 1974.

Doritos Silent is not a new flavor of chips, but a gaming software that removes the sounds of crunching when playing a game with a microphone. On the official Doritos Silent website, it's described as “Crunch Cancellation software” that “silences the sound of the iconic Doritos crunch.

In 2023, Doritos was the leading U.S. tortilla chips brand with approximately 1.13 billion units sold. Tostitos was second with 376 million units in sales.

The first Doritos weren't flavored

Originally marketed as a standard, salted tortilla chip, the Doritos sold in 1966 were without their now-iconic neon orange cheese powder. It wasn't until the next year that Doritos sold their first flavored chip, which was dusted in taco seasonings.

Around 100 million Americans eat Doritos and. millions even eat 8 bags a month!