Coca-Cola ads through the years
A slogan can be a powerful thing.
Coca-Cola (KO) would know -- it's had a number of notable taglines in its one hundred-plus years as a company. On Tuesday, it launched another new ad campaign and yet another new slogan -- "Taste the feeling."
The effort at rebranding comes after a drop in sales and increased concerns about the effects of soda on consumers health.
As Coca-Cola ditches the old and embraces the new "feeling," here's a look at some of the other slogans it's used over the years.
Related: Jordan Spieth lands big Coca-Cola endorsem*nt deal
In 1886, simplicity was the name of the game as the company debuted the slogan "Drink Coca-Cola."
By 1906, the company dubbed its soda "The Great National Temperance Beverage," in a nod to the Prohibition era, when the nation was swept up in a movement against drinking alcohol.
In 1922, 1923 and 1924, Coca-Cola was big on appealing to thirsty customers -- in increasingly subtle ways. The company's slogans were "Thirst Knows No Season," "Enjoy Thirst" and "Refresh Yourself."
The years 1927 and 1932 shared a common celestial theme -- "Pure as Sunlight" and "Ice Cold Sunshine."
Related: Obesity groups with ties to co*ke shuts down
By 1939, Coca-Cola decided shorter was not sweeter and adopted this wordy slogan: "Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola."
In 1942 and 1982, the soda company's slogans took a quasi-philosophical turn -- "The Only Thing Like Coca-Cola is Coca-Cola Itself" and "co*ke Is It!"
Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a co*ke" song -- both were part of the same campaign.
Coca-Cola has often imbued its slogans with a patriotic theme, including "America's Real Choice" (1985) and "Red, White & You" (1986).
In 1989, Coca-Cola was the "Official Soft Drink of Summer" and in 2001 the company touted "Life Tastes Good."
"Coca-Cola... Real" was used in 2003 and in 2009 the slogan was "Open Happiness."
CNNMoney (New York) First published January 19, 2016: 11:59 AM ET
FAQs
Coca Cola's first slogan in 1905 was “Revives and Sustains”. The 1906 slogan, “The Great National Temperance Beverage,” reflects a time when society in the United States distanced itself from alcoholic beverages, and Coca-Cola offered a nice alternative.
What was Coca-Cola's slogan in 1990? ›
1980 – co*ke is it! 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
What was the slogan of Coca-Cola in the 1970s? ›
1970's - The Real Thing
Unveiled in arguably one of the brand's most famous spots on the list – Hilltop/I'd like to buy the world a co*ke – the 70s slogan evolved from direct comparisons with other brands to confirming its position on the cola market by relabelling itself as an authentic product and flavour.
What was Coca-Cola's slogan in 1923? ›
In 1922, 1923 and 1924, Coca-Cola was big on appealing to thirsty customers -- in increasingly subtle ways. The company's slogans were "Thirst Knows No Season," "Enjoy Thirst" and "Refresh Yourself."
What was Coca-Cola's slogan in 1980? ›
1980 - co*ke is it! 1985 - America's real choice. 1986 - Red, white & you. (for Coca-Cola Classic)
What was Coca-Cola's slogan in the 2000s? ›
130 Years of co*ke Taglines
| Year | Tagline |
|---|
| 2000 | Coca-Cola. Enjoy |
| 2001 | Life Tastes Good |
| 2003 | Coca-Cola ... Real |
| 2005 | Make It Real |
42 more rowsJan 20, 2016
1985 featured "America's Real Choice," while by 1986, two slogans were used to differentiate the brands, with "Red, White & You" for Coca‑Cola classic and "Catch the Wave" for Coca‑Cola.
What was Coca-Cola's slogan in 1920? ›
In 1907 they added the slogans “Good to the Last Drop,” (yes, we beat Maxwell House with this one) to the advertising. The team hit their stride by the 1920s when they created the “Thirst Knows No Season” (1922) and our longest-running tagline, “The Pause That Refreshes” (1929).
What was Coca-Cola's slogan in 1900? ›
The first recorded Coca-Cola slogan was in 1900 where they went with the phrasing “For headache and exhaustion, drink Coca-Cola” – granted, it wasn't their most snappy creation.
What was Coca-Cola's slogan in 1940? ›
13: Coca-Cola (1940s) – It's the Real Thing
co*ke's then brand manager, Ira C Herbert, heralded it as a new direction that “responds to research which shows that young people seek the real, the original and the natural as an escape from phoniness.”
The current global slogan of Coca-Cola is "Taste the Feeling." However, the company has used many other memorable slogans throughout its history, such as "Delicious and Refreshing" (1904), "The Pause That Refreshes" (1929), and "It's the Real Thing" (1971), among others.
What was Pepsi 1990 slogan? ›
1983–1984: “Pepsi Now! Take the Challenge!” 1984–1988 and 1990-1991: “Pepsi. The Choice of a New Generation”
What is the oldest slogan? ›
In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand.
