Over the years, Coca-Cola has used many different slogans. The slogans are a simple, direct way to communicate about Coca-Cola.
Coca Cola’s first slogan in 1905 was “Revives and Sustains”. The 1906 slogan, “The Great National Temperance Beverage,” reflects a time when society in the United States distanced itself from alcoholic beverages, and Coca-Cola offered a nice alternative.
Other slogans related to their sales, such as “Three Million a Day” from 1917 or “Six Million a Day” from 1925.
Some of the slogans for Coca-Cola have focused on the quality of the product, its refreshing taste, or even its role in entertaining, such as in 1948’s “Where There co*ke There Hospitality”.
More recently – Who doesn’t know the “It’s the Real Thing” campaign. The ad and lyrics are so well known today, that the lyrics are considered a slogan for many.
Curious about all the slogans that Coca Cola has used?
Here they are:
- 1905 – Coca-Cola revives and sustains
- 1906 – The great national temperance beverage
- 1908 – Good til the last drop
- 1910 – Whenever you see an Arrow think of Coca-Cola
- 1917 – Three million a day
- 1922 – Thirst knows no season
- 1923 – Enjoy thirst
- 1924 – Refresh yourself
- 1925 – Six million a day
- 1926 – It had to be good to get where it is
- 1927 – Pure as Sunlight
- 1927 – Around the corner from anywhere
- 1928 – Coca-Cola … pure drink of natural flavors
- 1929 – The pause that refreshes
- 1932 – Ice-cold sunshine
- 1937 – America’s favorite moment
- 1938 – The best friend thirst ever had
- 1938 – Thirst asks nothing more
- 1939 – Coca-Cola goes along
- 1939 – Coca-Cola has the taste thirst goes for
- 1939 – Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
- 1941 – Coca-Cola is co*ke!
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.
- 1944 – How about a co*ke?
- 1945 – co*ke means Coca-Cola
- 1945 – Passport to refreshment
- 1947 – co*ke knows no season
- 1948 – Where there’s co*ke there’s an ice cold
- 1949 – Coca-Cola … along the highway to anywhere
- 1952 – What you want is a co*ke
- 1954 – For people on the go
- 1956 – Coca-Cola … makes good things taste better
- 1957 – The sign of good taste
- 1958 – The cold, crisp taste of co*ke
- 1959 – Coca-Cola refreshes you best
- 1963 – Things go better with co*ke
- 1969 – It’s the real thing
- 1975 – Look up, America
- 1976 – co*ke adds life
- 1979 – Have a co*ke and a smile
- 1980 –co*ke is it!
- 1985 – America’s real choice
- 1986 – Red, white & you
- 1986 –Catch the wave
- 1987 – Can’t beat the feeling!
- 1990 – Can’t Beat The Real Thing
- 1993 – Always Coca-Cola
- 1995 – Always and Only Coca-Cola
- 1998 – Born to be red
- 1998 – Coca-Cola always the real thing!
- 1999 – Enjoy
- 2001 – Life tastes good
- 2003 – Real
- 2005 – Make It Real
- 2006 – the co*ke side of life
- 2009–2015 –Open Happiness
- 2016 – Taste the Feeling
- 2020 – Together Tastes Better
- 2020 – Be Open Like Never Before
Which slogan is your favorite?
Brands evolve every day. How do you Raise Your Brand?
FAQs
Editor's Note: Earlier today, Coca‑Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.
What was Coca-Cola's slogan in 1923? ›
In 1922, 1923 and 1924, Coca-Cola was big on appealing to thirsty customers -- in increasingly subtle ways. The company's slogans were "Thirst Knows No Season," "Enjoy Thirst" and "Refresh Yourself."
What was Coca-Cola's slogan in the 1960s? ›
Sixty Years of co*ke Slogans
- 1950's – Refreshingly Different. ...
- 1960's – Refreshes you best. ...
- 1970's - The Real Thing. ...
- 1980's - Can't Beat The Feeling. ...
- 1990's - Always Coca-Cola. ...
- 2010's – Open Happiness.
“A Recipe for Magic”—the global campaign celebrating the soul-nourishing combination of a delicious meal, a special moment shared with others and an ice-cold Coca‑Cola—will bring a series of unique physical and digital experiences to fans around the world in 2024.
Why is Coca-Cola's slogan effective? ›
By using the brand name as a slogan, they are effectively communicating to consumers that co*ke is a well-known and well-loved product, and that it is a reliable choice for a refreshing drink.
Why is the Coca-Cola logo so famous? ›
The Coca-Cola logo perfectly communicates the brand story through its balanced and eye-catchy design. The iconic logo has been in use since 1887, albeit with a few changes, but remains relevant to this day.
What was the Coca-Cola slogan in 1958? ›
1958 – The Cold, Crisp Taste of co*ke. 1959 – Be Really Refreshed. 1963 – Things go better with co*ke. 1975 – Look up, America.
What was Coca-Cola's slogan in 1970? ›
Coca-Cola's 'It's the Real Thing' campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s.
What was Coca-Cola's slogan in 1971? ›
The 1971 "Hilltop" ad featured a song with the words "I'd Like to Buy the World a co*ke." Although that wasn't an actual slogan (the ad in fact was part of the "It's the Real Thing" campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many.
What was Coca-Cola's slogan in 1900? ›
The first recorded Coca-Cola slogan was in 1900 where they went with the phrasing “For headache and exhaustion, drink Coca-Cola” – granted, it wasn't their most snappy creation.
1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola. 1998 – Born to be red. 1998 – Coca-Cola always the real thing!
What was Coca-Cola's slogan in 1890? ›
Dear G.E.: The Coca-Cola slogan “The Ideal Brain Tonic” was used in the 1890s. If your Coca-Cola advertising sign is an original, it would be worth hundreds of dollars.
What was Coca-Cola's slogan in 1999? ›
Date:1999, but not positive, but this is when co*ke started using the slogan. It says: Enjoy Coca-Cola.
What was Coca-Cola's slogan in 1920? ›
In the 1920s, co*ke focussed more on appealing to thirsty consumers and this is well reflected in its slogans from those years that subtly called out to its consumers to quench their thirst through « Thirst Knows No Season, » « Enjoy Thirst » and « Refresh Yourself. » It was not until the 1970s that Coca-Cola evolved ...
What was Coca-Cola's slogan in the 2000s? ›
130 Years of co*ke Taglines
| Year | Tagline |
|---|
| 2000 | Coca-Cola. Enjoy |
| 2001 | Life Tastes Good |
| 2003 | Coca-Cola ... Real |
| 2005 | Make It Real |
42 more rowsJan 20, 2016
Pepsi is launching a new brand campaign this month, featuring its first new tagline in the United States in about two decades: “That's What I Like.” Get ready to hear this across all Pepsi, Pepsi Zero Sugar, and Diet Pepsi ads and promotions—indefinitely.
What is the slogan for Coca-Cola no sugar? ›
Coca-Cola South Pacific has begun advertising in Australia for its new No Sugar product range with the slogan 'say yes to the taste you love'.
What is Pepsi old slogan? ›
1957–1958: “Say Pepsi, Please” 1961–1964: “Now It's Pepsi for Those Who Think Young” 1964–1967: “Come Alive, You're in the Pepsi Generation” 1967–1969: “(Taste that beats the others cold) Pepsi Pours It On”.
