DOI:10.32535/jcda.v3i2.810 - Corpus ID: 219522069
@article{Chua2020ChallengesAS, title={Challenges and Solutions: A Case Study of Coca-Cola Company}, author={Ju Yun Chua and Daisy Mui Hung Kee and Hadeel Ahmad Alhamlan and Pei Ying Lim and Qianyi Lim and Xin Yin Elisa Lim and N. K. Singh}, journal={Journal of The Community Development in Asia}, year={2020}, url={https://api.semanticscholar.org/CorpusID:219522069}}Innovation and transformation are the key points to business success. Coca- Cola is the world’s largest distributor and producer of soft drink concentrates and syrups. Starting as a beverage manufacturer and retailer in 1886 with its flagship product, Coca-Cola. The marketing strategies, innovation and transformation are embedded in different culture that led to the sustainable growth of Coca-Cola Company. Across the globe and around the clock, Coca-Cola Company never stops working to improve…
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