Candid answers to CAN-SPAM questions (2024)

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FAQs

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CJ

August 18, 2015

Canada's rules are much more stringent under legislation called CASL. Wouldn't that be of importance to people e-mailing into Canada?

Richard Chapo

March 14, 2016

In reply to Canada's rules are much more by CJ

Yes. Absolutely. The problem with buying lists, for example, is one can never be sure where the recipients are located. Excellent point.

JK

August 19, 2015

Can you provide some guidance on what the FTC considers to be a dictionary attack?A lot of salespeople are using new software that guesses people email addresses. So for instance, if we want to contact Bob Smith at abccompany.com the software guesses that the correct email is bob@abccompany.com and lets the salesperson know if its valid by testing the email server. This doesn't seem to meet the "numerous permutations" language of the law, since it's only guessing at a couple of permutations for one specific person. A lot of really big companies have their sales reps use this type of software...and our small business wants to use it as well. Is it legal?

ABC

August 20, 2015

Is the FTC going to take an official stance by offering guidance in relation to social media direct messages? It seems unclear whether direct messages should have all the same traditional form and content elements, which seem clunky in social media. The court cases referenced focused on assuring direct messages were not misleading and did not seem to mention form and content requirements.

AG

August 27, 2015

Also, I recently saw that a company has been issued a "patent" for guessing user's email addresses using dictionary attack of guessing business email domain addresses. Is this deemed legal?

trfkah

October 07, 2015

As a recruiter, I send out e-mails all the time. These e-mails go to people that we have spoken to that already have given us their e-mail address. The e-mail ask them if they would have an interest in hearing about certain types of opportunities by describing a little about the opportunity. Does this fall under CAN-SPAM? Or am good. Plus can I have a hyperlink in this e-mail with my e-mail address?

Ryq G

December 10, 2015

I seem to remember reading that opt-out may not require the recipient to go to a web site to log on with user id and password. As a consumer, this typically means sending in my email, waiting for my id, then logging in and saying I forgot my password, receiving that, logging in again, sometimes having to navigate to the right page, then opting out with a questionnaire as to why.It makes it very difficult. Is this a violation? Where is this listed so I might send the rule to someone?

Toady j

December 29, 2015

I gave my email address to an entity for them to contact me or for people interested in joining my organization to contact me. However, I am getting solicitation emails from vendors because my email address is published. What action can I take to stop this?

openrecordsreq…

February 19, 2016

If my company obtains 10,000 email addresses from a university through an open records request, can we add those email addresses to our daily/weekly newsletter emails that are sent out automatically and contain essentially RSS feeds of content on our website?

FedUpWithSpam

June 23, 2016

In reply to If my company obtains 10,000 by openrecordsreq…

If your company obtains 10,000 email addresses from a university through an open records request, your company is terrible. Forget what the law says, have some sort of ethics.

Scott12378

May 08, 2016

How can I report a violation of this act by a major company?

lfair

May 11, 2016

In reply to How can I report a violation by Scott12378

Hi, Scott. You can file a complaint at www.ftc.gov/complaint.

Intern

May 31, 2016

Does "each separate e-mail" mean each email or each transmission of it? So an email sent to 5 people is one violation subject to the $16,000 fine, or 5 separate violations?

lfair

July 20, 2016

In reply to Does "each separate e-mail" by Intern

Hi, Intern. Each separately addressed unlawful commercial message is treated as a separate violation.

Dchiboys

July 15, 2016

Are Public Agencies or State/Federal Departments who use email distribution to communicate policy/procedure changes, notify members of upcoming business functions, or distribute annual statements to members or other agencies bound by contract subject to the Can-SPAM act?

andywall

July 18, 2016

My company creates software that allows the collection of multiple emails per single guest. Is CAN-SPAM at an email level or at a single person level. E.g. Andy opts out of any communication or andy@email.com opts out but andy@otheremail.com is opted in?

TL0424

July 20, 2016

Hi - I work for a financial provider. Our website is not commercial - it is for our clients to use to manage their financial accounts or to interact with their financial advisor. Would promoting benefits available to them such as choosing e-delivery or text instead of email alerts, or registering for access to their accounts online be considered marketing activities?

endd

July 20, 2016

In the opening paragraph of this page, should the link for "CAN-SPAM ACT" link to a specific article related to "Controlling the Assault of Non-Solicited p*rnography and Marketing Act of 2003 (CAN-SPAM Act)"?I expected a page regarding the CAN-SPAM ACT in general. From the first paragraph - "are you complying with the CAN-SPAM Act"

Mike

July 22, 2016

If I am having users signup to receive an email newsletter from me, are there special terms and conditions I must also include in my website that will continue sending them emails in the future?

Gumby

August 24, 2016

If several companies, owned by the same corporate entity, use the same servers to send email of a commercial nature, who gets "charged" with the Opt Out? The Entity that mailed it, or all of the companies under the Corporate Umbrella? My belief, (and I think there is some documentation I am not smart enough to find right now) is that it all boils down to what how the consumer perceives it. Have I got that right ? Do you have any guidance on how to determine who gets the opt out? Thanks

stephen sitler

November 14, 2016

Do the email have to has a subject line. what about email that do not has a subject line.

Anonymous

January 21, 2017

It's be real nice if the FTC actually enforced the CAN-SPAM Act. It doesn't. Neither does Facebook, Twitter, or any other 3rd party. In fact, the law is completely and totally ignored by most agencies and companies that would be in the position to enforce it. This law is just as useless as the DoNotCall laws for telemarketing.

Mark

January 23, 2017

According to https://www.congress.gov/bill/108th-congress/senate-bill/877:'if the person knows or should have known that the recipient's address was obtained from an Internet website or proprietary online service that included a notice that the operator will not provide addresses for initiating unsolicited messages'Yet, I don't see this requirement on https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-c…. Does the FTC enforce this requirement of the Can Spam Act? Thanks.

Guest

January 27, 2017

A company is selling substantially all of its assets to a third party in an asset deal (third party is buying substantially all the assets, but not the company name). As part of the deal, the buyer would like to purchase email addresses gathered from seller's customers over the years in order to send them marketing materials (similar to seller's). When seller's customers signed up for its email list, the signup form stated that seller would not sell or share the customers' email addresses with any third parties. Seller honors opt-out requests immediately. Is it legal under the CAN-SPAM Act for seller to sell the email address list as part of the asset sale? I understand the Act prohibits selling email addresses after an opt-out is received, but I did not see any other prohibitions in the Act itself. Outside of the Act, I could imagine some sort of claim being brought against the seller outside of the Act (e.g. a contract claim) because seller said it wouldn't sell the info, but is there a claim under the Act where damages could be substantial?Thank you very much in advance for help with this.

Ava - Recruiter

February 02, 2017

As a recruiter; I conduct boolean searches in career sites and JB's to find qualified candidates. I send out blast emails with a title that reads my company name and career opportunities. I list the positions, I mentioned that I came across their resume in career site and wanted to share our opportunities. I ask if they are interested, to please contact me, I provide my office number and my email address and include company name and my title. would this be considered a compliance issue? Should I include the name of the career site or the job board, so they can opt out with them or cancel their membership? When you submit your profile on these sites it is for jobs and to be contacted for job opportunities. However, I do know some forget to cancel when they find a job. What is the proper protocol? What else should be in the email to ensure I am in compliance.

Mike

March 01, 2017

I get about 20 emails a week from various job recruiters at the same company (Amazon), for generic entry-level jobs. The emails are clearly non-targeted bulk emails, but they have no unsubscribe link. I have manually replied asking to unsubscribe, but to no effect. Are they violating CAN-SPAM?

Curious

March 28, 2017

What is the law regarding emailing federal employees at work to offer retirement services to help with their TSP and life insurance needs?

Caitlin

March 29, 2017

If we are sending out en e-mail as an invitation for a company-sponsored event, like notification of a BBQ at one of our business locations on a specific day to a group of people, are we required to follow the CAN-SPAM Act, or are we exempt since we are not emailing about a particular service or product?

Levon

September 17, 2017

On several occasions I have reported to the Federal Trade Commission that I've asked Organize Yourself to unsubscribe me from their emailing list to no avail. What else do I need to do?.

Pam

September 18, 2017

I have requested to be taken off a email list several times and the person continues to send me unwanted emails. Is there any laws that require them to remove me?

Sean

September 20, 2017

I don't know if anyone is still responding here but I've got a question.Is it against FTC regulations to send our e-newsletter out to our customers? For example, could a salesperson share the email address of a contact, from a company that they were doing business with, with someone from marketing, and then could that marketing employee add that contact’s email address to the e-newsletter mailing list without violating any FTC regulations?Thanks.

Sherry Daniel

November 02, 2017

If a consumer sends an request to our company and we are replying to their email, does CAN-SPAM apply?

Meleah Nelson

December 22, 2017

I am getting repeated emails from a company. The unsubscribe button is non-functional. I have emailed several times asking to be unsubscribed. They have promised that I will be removed. I am still getting promotional emails. How and where do I report them?

lfair

January 16, 2018

In reply to I am getting repeated emails by Meleah Nelson

On the left side of the FTC Complaint Assistant, there is a category called Unwanted Telemarketing, Text, or SPAM. That's the best way to report a possible CAN-SPAM violation.

Corinne

January 19, 2018

My non profit advocacy organization buys lists and obtains emails through digital marketing. Our organization emails our list regularly with fundraising appeals and also action alerts. Our community organizers also collect emails from people at community events who give us their emails because they want action alerts. Many of them tell us that they don't want fundraising emails. We feed those emails into our list, and the folks who signed up at events begin receiving fundraising emails and they inevitably opt out of our system. Our system does not allow people on our list to opt out of fundraising emails only. When they opt out, they opt out of everything. At the end of the day, no matter how interested they are in our mission, they end up never getting another action alert. Is it permissible for certain organizing staff to continue to email those folks ONLY action alerts (in other words, only email them what they originally wanted to receive)?

Matt Stone

February 28, 2018

My company complies with the can-spam legislation but I am being asked to provide certification proof of this compliance. Does such a certificate exist? Is it covered by a general certification? I would appreciate any insight on this as I have not been able to find anything confirming either that there is or is not such a thing.

lfair

March 08, 2018

In reply to My company complies with the by Matt Stone

Hi, Matt. The FTC doesn't issue a certification regarding CAN-SPAM compliance, so I'm not sure what that person could be referring to.

James M

March 16, 2018

In reply to My company complies with the by Matt Stone

they may just need to see the footer on your emails to ensure you are giving opt out links and your street address

T

March 15, 2018

I want to start an email list to promote my artwork. I do illustration and comics. I know that a physical address is required, but why must the address be shared with customers in addition to the FTC itself?I can't give out my personal address because my wife and I have an armed stalker.I can't afford to rent a PO box because I am disabled and I rely on the income from my art. I don't make any income yet because I can't set up a mailing list to market it.I am, as I said, disabled, and even if there was an address at which I could collect my mail for free traveling to collect my business mail every day is not feasible.Is there anything I can do? I don't care if the FTC has my address on file but I don't want to put it on my emails and I really, really can't afford even a tiny PO Box.This law seems very unfair to disabled persons who rely on non traditional income sources like art and blogging. We should not be punished because of the actions of scammers.

Candid answers to CAN-SPAM questions (2024)

FAQs

What are the exceptions to the CAN-SPAM Act? ›

Once people have told you they don't want to receive more messages from you, you can't sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act.

Does CAN-SPAM cover text messages? ›

CAN-SPAM applies to messages transmitted to wireless devices. This includes those transmitted using Internet-to-phone SMS technology. Considering that most people use smartphones these days, such methods are pretty common. However, it doesn't apply to messages sent via phone-to-phone SMS texts.

CAN-SPAM identify the message as an ad? ›

Initiators of commercial email only have to identify the message as an ad in a way that is “clear and conspicuous.” The law gives you flexibility in how to do that effectively, but remember that deceptive subject lines are illegal.

CAN-SPAM prior affirmative consent? ›

Unless the recipient has provided his or her "affirmative consent" to receive commercial e-mails from the association, commercial messages also must include clear and conspicuous notice that the message contains an "advertisem*nt" or "solicitation." Under CAN-SPAM, "affirmative consent" means that the recipient has ...

What are the main requirements of the Spam Act? ›

You need to make it easy for people to unsubscribe from your electronic mailing lists. Under the Spam Act, every commercial message must contain an 'unsubscribe' option that: presents unsubscribe instructions clearly. honours a request to unsubscribe within 5 working days.

What are the four key aspects requirements imposed under the CAN-SPAM Act on individuals or entities that send commercial e mail messages? ›

Overview of the CAN-SPAM Act

No false or misleading header information. No deceptive subject lines. Inclusion of an opt-out mechanism. Inclusion of the sender's valid physical postal address.

Can I legally text message my customers? ›

Telephone Consumer Protection Act (TCPA)

While it was initially designed to protect consumer privacy and regulate telemarketing calls, it has since been updated to include SMS texts. Under the TCPA, marketers must receive express written consent before sending promotional messages to their customers.

Is cold texting illegal? ›

Cold texting follows the same principle – reaching out to prospective customers you've never contacted before – but via text messages. Cold texting is illegal because it goes against global privacy laws, which demand that individuals give their consent and opt-in to receive this type of marketing communication.

Does responding to a spam text do anything? ›

Don't respond to smishing messages, even to ask the sender to stop contacting you. Responding to smishing messages verifies that your phone number is active and that you are willing to open such messages, which may lead to an increase in the unsolicited text messages you receive.

Are spam messages illegal? ›

Text messages are considered transactions similar to phone calls, which is why they are covered under the TCPA. Under TCPA, sending spam text messages is illegal and can result in fines starting at $500 per infringement, and reaching as high as $1,500.

How are spam messages detected? ›

One of the first factors email service providers will look at when determining if an email is spam is the IP address of the sender. If a specific IP address has received many complaints in the past, email from that address is more likely to be identified as spam.

Is it illegal to not be able to unsubscribe? ›

This law, enforced by the Federal Trade Commission, states clearly that you must include a clearly obvious way for subscribers to opt out of your commercial messages: Tell recipients how to opt out of receiving future email from you.

Which is not a best practice when dealing with SPAM? ›

DO NOT… respond or reply to spam in any way. Instead, use should mark the email as “SPAM” or “junk” in your email client, or work with your IT department to make adjustments to your SPAM filter to capture email from this sender in the future.

Is SPAM an invasion of privacy? ›

Spam has the potential to flood email systems, breach the privacy of others, and lead to "flaming" or abusing of the sender. Spam causes problems for Internet service providers and their customers. Xtra therefore prohibits spamming and other unethical marketing activities.

Who enforces CAN-SPAM? ›

Congress passed the CAN-SPAM Act to address the problem of unwanted commercial electronic mail messages. The CAN-SPAM Act requires the Federal Communications Commission to issue rules with regard to commercial e-mail and some text messages sent to wireless devices such as cell phones—not email in general.

What are the three purposes of spam? ›

Spamming is used for sending fraud mail, phishing campaigns, identity theft, and for sending malicious executable file attachments, links to malicious websites and phishing websites for illegitimate activities.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? ›

The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information. Use a subject line that accurately represents the content of the email.

Which of the following is not prohibited by the CAN-SPAM Act? ›

Which of the following activities is NOT prohibited by the CAN-SPAM Act? Sending junk mail via the USPS.

What are the four main provisions of the CAN SPAM Act of 2003? ›

The act prohibits (1) accessing a protected computer without authorization and intentionally sending multiple commercial e-mail messages, (2) using a protected computer to relay or retransmit multiple commercial e-mail messages with the intent to deceive as to the source of the messages, (3) materially falsifying ...

What is the Spam Control Act? ›

The sending of unsolicited commercial electronic messages in bulk is covered under the Spam Control Act, and is not regulated by the PDPC. If you are receiving unsolicited emails, consider taking the following steps: Check that you have unsubscribed from the emails.

What is the primary objective of the Federal Can Spam Act of 2003? ›

The goals of the act are to: Reduce spam and unsolicited p*rnography by prohibiting senders of unsolicited commercial e-mail messages from disguising the source and content of their messages.

Can I sue a company for texting me without permission? ›

If you are being bothered by unsolicited spam text messages, you can take legal action. Under the Telephone Consumer Protection Act (TCPA), you may be eligible for compensation of $500 to $1500 per unsolicited text, which can be trebled if the violation is knowing, willful, or intentional.

What is dry text? ›

As a phrase, “dry texting” is relatively recent in the grand scheme of things. It refers to people who reply with one word, or don't carry the conversation and just say things like “lmao” and “wyd” until the receiver wants to tear their hair out in frustration or boredom.

What is a cold text found? ›

Cold texting is reaching out via SMS to a contact without their prior consent or permission. It's similar to cold calling and cold emailing. Some examples that would lead to cold texting include: Purchasing a contact list from a third party.

What is an illegal text message? ›

In the United States, the Federal Communications Commission (FCC) regulates the use of text messaging for commercial purposes. According to the rules of the FCC, it is illegal to send unsolicited commercial text messages to consumers without their prior express consent.

Is it illegal to record a text message? ›

Under the federal Wiretap Act, it is illegal for any person to secretly record an oral, telephonic, or electronic communication that other parties to the communication reasonably expect to be private. (18 U.S.C. § 2511.)

What is illegal over text? ›

Making a written threat via text is not only prohibited by state law but also by federal statutes. Under 18 U.S.C. § 875 transmitting through any type of communication a threat to injure a person is illegal.

Should I delete spam texts? ›

A good general rule of thumb for a text from someone you don't know is to just ignore it or delete it,” says Stephen Cobb, senior security researcher at ESET, a company that makes antivirus and Internet security software for businesses and individuals worldwide.

What happens if you reply to a spammer? ›

First, replying to a phishing email provides the scammer with a copy of your company's email signature, which might include phone numbers and other information. This signature could enable them to craft more convincing spearphishing templates, as well as giving them more potential targets.

Why am I suddenly getting so many spam texts? ›

Why am I getting spam text messages? Spam texts are both intrusive and pose a security threat. If you are getting spam texts, it's more than likely that whoever is sending you a spam text message is trying to get access to your personal information—bank accounts, passwords, social security number, online IDs and more.

Is spam a form of harassment? ›

Spam is unsolicited content. Harassment is hateful or threatening speech. If you see either of these types of content, mark the entry as spam or as harassment so we can remove it from the community.

Can you sue someone for spam? ›

The CAN-SPAM Act does not give consumers who have received spam email standing to file a private lawsuit for damages. Instead, private citizens must rely on the Federal Trade Commission ("FTC") or state attorneys general to sue on their behalf to recover damages, impose civil penalties, or impose injunctions.

Why you shouldn't respond to spam texts? ›

Directly replying to a spam text message lets a spammer know that your number is genuine. What happens next They can sell your phone number to other spammers who might bombard you with false promises of free gifts and product offers. Instead, it's best to block and report the number.

How long do messages stay in spam? ›

In Google Mail, messages are permanently deleted 30 days after they are placed in the Trash or Spam.

What do spam texts look like? ›

The text message is unsolicited (scammers will always contact you out of the blue). The text sender has a long phone number (10 or 11 digits). The phone number is “spoofed” (i.e., it looks like it's coming from someone you know or trust). The text includes a link that is most likely shortened or scrambled.

Do spam emails eventually stop? ›

It's important to note, however, that you will never be able to stop all spam mail. Since sending spam is so easy, many scammers will never stop using it, even if it often doesn't work. Still, if you take the right precautions, you can trim your incoming spam emails to a manageable amount. Here's how.

Is it better to unsubscribe or ignore spam? ›

Don't ever click the “unsubscribe” option in spam

By clicking the unsubscribe link you are doing exactly what the spammer wants—you are showing your account is valid, that it's active, that you are giving them attention, and that they were able to convince you to click on what is potentially a dangerous link.

Is it better to spam or unsubscribe? ›

But here's the thing: rushing to click the 'Unsubscribe' button is not the right way to make sure all those unwanted emails don't come back ever again. As counterintuitive as it sounds, unsubscribing will make you receive even more spam in some situations.

Is it better to block or unsubscribe unwanted emails? ›

What to do: Ignore untrusted emails. While you should breathe easy about unsubscribing from legitimate emails, you are better off ignoring anything questionable that lands in your inbox. Henderson suggests deleting untrusted emails or blocking them for good by marking them as spam or junk.

Why is spam difficult to stop? ›

It's very difficult to stop spam, mainly because it's often almost impossible to trace its origin. But this doesn't mean that it's an impossible task. In general, a good anti-spam software is enough to block most unwanted messages.

How do you defend against spam? ›

How to defend against spam
  1. Use a spam filter — most email programs offer this tool. ...
  2. Install and use a good anti-virus program. ...
  3. Be cautious when you see unexpected or unknown content in your email.
  4. If you get a spam message in your email account, report it by selecting the message and clicking the "spam" button.

Which technique is not used by spammers? ›

Which of the following is not a type of spamming attack? Explanation: Spear phishing is not an example of a spamming attack. Hidden text & links, double-tags, cloaking, blog & wiki spams, image spamming, and page-jacking are types of spamming attack.

Can you get a virus by responding to spam? ›

While it might have been dangerous to open and respond to an infected email in the past, victims can have some peace of mind knowing they won't automatically get a virus when replying to an email. These days most viruses are activated when a victim opens an attachment or clicks on a link.

Why you shouldn't spam people? ›

Spam antagonizes potential customers.

Lots of people become nervous when they receive unwanted emails considered as spam. It's due to the fact that they get hundreds of emails every day which they have to look through and they don't want to waste their time and effort on useless information coming into their inbox.

Is spam a security risk? ›

It can be dangerous – especially if it's part of a phishing scam. Spam emails are sent out in mass quantities by spammers and cybercriminals that are looking to do one or more of the following: Make money from the small percentage of recipients that actually respond to the message.

Is it illegal to spam someone? ›

The name of the relevant statute says it all: the (you) CAN SPAM (Act). This often surprises people. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

Do most states regulate spam? ›

In the act, Congress sought to criminalize the transmission of material harmful to minors. But the Court ruled that the act burdened the speech rights of adults. Nearly 40 states have passed laws regulating spam.

How do I report a violation of CAN-SPAM? ›

Finally, if you believe that a company is still sending you unwanted e-mails after you've notified them in writing to stop, you can file a complaint with the FTC by going to FTCComplaintAssistant.gov, and contact the Attorney General's office in your state to learn about local anti-spam laws and your rights.

Who does the Spam Act apply to? ›

The Spam Act applies regardless of how possession is obtained – either express (expressly consenting to receive marketing communications) or inferred (clients where it is reasonable to believe they would expect to receive marketing from your business).

CAN-SPAM Act opt-out requirements? ›

Respect opt-out requests right away: You must comply with a recipient's request to unsubscribe within ten business days of receiving it. Include your physical address: A physical address where you can receive mail should be included in your email.

Who enforces Canspam? ›

Congress passed the CAN-SPAM Act to address the problem of unwanted commercial electronic mail messages. The CAN-SPAM Act requires the Federal Communications Commission to issue rules with regard to commercial e-mail and some text messages sent to wireless devices such as cell phones—not email in general.

What are the benefits of the CAN-SPAM Act? ›

Physical address. According to the CAN-SPAM Act, including your physical address when sending commercial emails is mandatory. It benefits you in two ways. First, it keeps your message out of the spam folder, and second, your customers will know that you are a legitimate business.

Why is the CAN-SPAM Act ineffective? ›

One reason the law hasn't been that effective is because it doesn't apply to spammers in other countries. The U.S. is the world's largest spammer, but its share of spam has dropped dramatically since CAN-SPAM was passed. In February 2004, the United States was responsible for 56.7% of the world's spam.

CAN-SPAM Act criminal? ›

The Controlling the Assault of Non-Solicited p*rnography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions.

What are the four broad categories anti-spam techniques? ›

Anti-spam techniques can be broken into four broad categories: those that require actions by individuals, those that can be automated by email administrators, those that can be automated by email senders and those employed by researchers and law enforcement officials.

Can you sue over spam email? ›

The CAN-SPAM Act does not give consumers who have received spam email standing to file a private lawsuit for damages. Instead, private citizens must rely on the Federal Trade Commission ("FTC") or state attorneys general to sue on their behalf to recover damages, impose civil penalties, or impose injunctions.

Is it illegal to send emails without permission? ›

The name of the relevant statute says it all: the (you) CAN SPAM (Act). This often surprises people. So to reiterate: It is legal in the U.S. to send an unsolicited commercial email.

CAN-SPAM Act one click? ›

The one-click unsubscribe email law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page.

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