Best Whiskey Investments for High Returns in 2023 - MoneyMade (2024)

Best Whiskey Investments for High Returns in 2023 - MoneyMade (1)
Best Whiskey Investments for High Returns in 2023 - MoneyMade (2)

Whiskey is taking over the world in 2023. To find the best investment whiskey, you must understand what makes whiskey valuable. Here are the best whisky investments you can make on any budget.

Best Whiskey Investments for High Returns in 2023 - MoneyMade (3)

ByGuy Ovadia

Updated Apr 20, 2023

Many companies on MoneyMade advertise with us. Opinions are our own, but compensation and in-depth research determine where and how companies may appear.

Best Whiskey Investments for High Returns in 2023 - MoneyMade (4)

Whiskey

Best Whiskey Investments for High Returns in 2023 - MoneyMade (5)

Collectibles

If you think life's greatest pleasures are free, then you haven't tried whiskey. Whiskey is growing in popularity worldwide, and many who've found success in wine investing are looking at a whiskey investment as their next lucrative opportunity. Old and rare bottles of whiskey or fine spirits are some of the best alternative assets to hold because they along the way.

However, finding whisky investments in 2023 isn't as straightforward as investing in your retirement account or picking bottles off a shelf.

It's not enough for a whiskey to just have desirable traits; it must also be exclusive and highly sought after.

Whiskeys are far from hom*ogenous, and determining the best investment whiskey requires a comprehensive understanding of what whiskey is and how it's made. Here are the best whisky investments you can make on any budget.

Best whiskey to invest in 2023

Before you buy whisky casks or even a rare bottle, you should be as familiar with whiskey types as you are with whiskey brands. A single corporation will often own several whiskey brands that each produce a variety of single-grain and blended varieties.

Every fine whiskey is characterized by the grain blend, the species of wood of the cask, and how long the whisky cask was aged. These three traits determine the flavor and quality of fine whiskey, but the label plays a crucial role in how your whiskey investment performs.

It's not enough for whiskey to just have desirable traits; it must also be exclusive and highly sought after. Name brands produce great quality whiskey, but you must consider quantity (the supply) before investing. That's what makes the prices ofrare Macallan Scotch whisky orVan Winkle Bourbon so damn high.

Investors prefer limited edition and vintage whiskeys for the highest return on investment because their rarity and scarcity drive up their value. If you have a high tolerance for risk, you may want to consider investing in a whisky cask to maximize ROI. A cask investment takes longer to mature but is more valuable than most whiskey bottles.

Best blended Scotch: Johnnie Walker Blue Label Ghost and Rare Port Ellen

First is a limited-release Blue Label from Johnnie Walker called Ghost and Rare Port Ellen. This 2020 release is the second in a series of "ghost" whiskeys, meaning a rare whisky from a distillery that no longer exists. Johnnie Walker Blue Label Ghost and Rare Port Ellen is a blend of three ghost whiskies and five rare malts that compose a unique and complex flavor profile.

This blend gets its namesake from the Port Ellen distillery that shut down in 1983. At the heart of Johnnie Walker Blue Label Ghost and Rare Port Ellen is the iconic Islay single malt Scotch whisky, a ghost whisky coveted by aficionados. This blend, composed of several rare and highly sought-after Scotch whiskies, also happens to be from a household brand, thus making it an excellent blended Scotch whisky to invest in.

Best single barrel Tennessee whiskey: Uncle Nearest 11 Year 1820 Premium Single Barrel Tennessee Whiskey

One of the fastest-growing American whiskey brands is Uncle Nearest. Uncle Nearest is a Black-owned company comprised of three Tennessee distilleries. Uncle Nearest 1820 Premium Single Barrel 11-Year-Old Whiskey won Best Tennessee Whiskey at the 2020 World Whiskies Awards, making it one of the best investors’ whiskeys from an up-and-coming distillery.

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Considering that it's a small-batch whiskey, the Uncle Nearest 1820 is one of the most affordable premium whiskeys money can buy right now. Uncle Nearest claims that less than 1% of their Premium whiskey is bottled for the Single Barrel, demonstrating their emphasis on quality over quantity. The precision and care dedicated to producing Uncle Nearest makes their single barrel rye whiskey a promising investment.

Best blended Bourbon: Blood Oath Pact No. 8

If you're looking for the best Bourbon investment, look no further than Lux Row Distillers' Blood Oath Pact No. 8. Blood Oath is a series of seven limited-run blended bourbons. This highly-anticipated Bourbon blend consists of three whiskeys aged 8, 11, and 14 years and finished in an ex-Calvados cask for hints of apple and pear brandy.

Blood Oath Bourbons are some of the most affordable premium whiskeys upon release, but the resale value of previous releases has doubled or more from their retail price. Lux Row's limited marketing has kept their brand low-key, so don't expect to hear much from them leading up to a release. Nevertheless, investors should keep an eye out for this exclusive bourbon that hit shelves last year.

Best Japanese single malt:The Yamazaki 55-Year-Old Single Malt Whisky

This extremely rare and exquisite whisky from Japan has a unique and complex flavor profile that can only be achieved with decades of maturation. Produced at the Yamazaki Distillery, the whisky is created from carefully selected malt and is finished in charred oak barrels. This whisky has numerous accolades such as winning the International Spirits Challenge and being featured in the Jim Murray's Whisky Bible.

The whisky has a deep amber hue, with aromas of sweet fruits and spices. On the palate, the whisky is full-bodied and complex, with hints of dried fruit, oak, and a subtle smokiness. The finish is smooth and long-lasting, with a hint of spice.

The Yamazaki 55-Year-Old is an extremely limited release, with only a few thousand bottles produced annually. It's one of the most expensive whiskies in Japan, with an average price of over $930,000 per 750ml bottle. Despite the high price, the demand for this whisky has been steadily increasing over the past few years.

Best Irish blend: Midleton Very Rare Vintage Blended Irish Whiskey

Midleton released their annual Very Rare Irish Whiskey in March just in time for St. Patrick's day. This vintage blend is made from Midletons exclusive stock of rare single malt and single pot whiskeys handcrafted by one of their master distillers. After aging the whiskeys from 12 to 33 years, the blend is matured in a lightly-charred ex-Bourbon cask made of American oak.

This vintage blend is particularly exciting because Midleton's elaborate distillation process produces a journey of complex flavors and aromas. Midleton is a lesser-known brand, but prices for their 2017 Very Rare Vintage Blended Irish Whiskey went through the roof last year and have more than doubled since February 2021. While investors aren't guaranteed to see the same level of growth with Irish whiskey, the trend could continue for this and subsequent rare whiskey releases by Midleton.

Best Japanese blend: Hibiki Blend 21 Year

Collectors with a more exotic taste should look toward Japan for excellent-quality whisky at the most reasonable prices. Let's revisit another Suntory product: this time, a blend by the oldest distillery in Japan. The Hibiki blend is an increasingly rare malt whiskey known for its smooth tropical flavor.

the Hibiki Blend is one of Suntory's most decorated whiskies. Hibiki is a malt and grain whisky with a signature fruity and spicy tastes. The 21-year-old Hibiki Blend won Best Blended Whisky four times out of seven at the World Whiskies Awards, with other versions winning several gold medals. Regardless of age, the Hibiki Blend is an excellent whisky investment because bottles have consistently appreciated up to 30% annually since 2020 and show no signs of stopping.

Best Rye Whiskey: Colonel E.H. Taylor Barrel Proof Rye

Colonel E.H. Taylor, Jr.'s Barrel Proof Rye whiskey is different from the rest on the list. Not only is it the only rye whiskey, but it is also the only barrel-proof whiskey. While most whiskeys are diluted after they're aged, barrel-proof whiskey is not, so bottles have higher alcohol by volume. It's tough to find this 2022 release selling for less than $700 per bottle, which is just a hint at how rare and coveted it is.

This release is a barrel-proof version of E.H. Taylor's Straight Rye Whiskey, bottles of which have tripled in value over the past two years. Additionally, other varieties like the Barrel Proof Uncut & Unfiltered Kentucky Straight Bourbon have had comparable price performance over the same period. Whether this is a limited release is anyone's guess, so investors should be keen on getting their hands on this whiskey investment while it lasts.

Best Premium Scotch to invest in now: The Macallan Anniversary Malt

If you read this far, you're super serious about whisky investing. So, we must include at least one rare whisky icon: The Macallan Anniversary Malt 25-Year-Old Single Malt Scotch Whisky.

The Macallan has one of the strongest reputations in the whiskey world and ranks among the top Scotch whisky distillers in terms of both price and quality. While the Macallan is still a high-end brand that produces luxury Scotch, their most exclusive releases are behind them.

The Anniversary Malt is a special edition single-malt Scotch whisky that can easily auction at well above $6,000 depending on the bottling year. The oldest 1957 release costs around $13,000 or more, but later releases of this limited edition single malt Scotch have plateaued or even dipped in price.Vintage Macallan whisky bottles are some of the most sought-after whiskeys in the world, so perhaps now is an opportunity for new investors to enter the Macallan market.

Best Premium Scotch to look out for: GlenDronach Highland Single Malt

Too good for Macallan, are we? Scotch drinkers looking for a Speyside distillery that'll give them a bigger bang for their buck might find GlenDronach to be the ideal rare whisky investment. GlenDronach is Scotland's second-oldest distillery, but it was quite obscure before they began specializing in ex-Sherry maturation in the mid-20th century. The distillery has produced some of the highest-value Scotch whiskies since Brown-Foreman acquired it in 2016.

GlenDronach's most mature expression to date is the 50-Year-Old Highland Single Malt Scotch. This handcrafted Scotch is set to be one of the most exclusive whiskeys—with a retail price tag of $25,000, it may also be the most expensive. Sotheby's recently sold one of the 198 bottles (packaged with an experience at the GlenDronach distillery) for a whopping £40,000. As long as it's well-received by critics, the GlenDronach 50-Year-Old Highland Single Malt could have excellent value in the long term.

If you're not drinking it..

Would you flip or hold a valuable bottle?

How to invest in whiskey

Investing in whiskey requires only three steps: buy, store, and sell. But that's all easier said than done. Unlike how wine must be stored in certain conditions, whiskey storage is easier because it can be kept at room temperature. Whether you're flipping bottles or holding for a long-term investment, it's best to keep whiskey from direct exposure to light.

In any case, holding your whiskey bottles in self-storage is risky, and ultimately finding a buyer could be challenging, especially for the most luxurious items. Those looking to invest in whiskey without having to store or sell bottles should consider investment platforms like Vint and CaskX. Vint allows users to buy shares in their private wine and spirit collection. Vint takes care of storing and selling the bottles, and investors get a share of the profit when Vint makes a sale.

If you're looking for a more significant investment, CaskX is a platform that allows users to invest in full barrels of Scotch and Bourbon. CaskX takes care of insurance, taxes, and storage fees and also helps clients resell or bottle the whiskey when it matures. CaskX is the easiest way to invest in legit whiskey casks.

Find your next investment

Best Whiskey Investments for High Returns in 2023 - MoneyMade (2024)

FAQs

What whiskey goes up in value? ›

Whiskey investments offer lucrative opportunities with a variety of fine options like Johnnie Walker Blue Label Ghost and Rare Port Ellen, Uncle Nearest 11 Year 1820 Premium Single Barrel, Blood Oath Pact No. 8, and Hibiki Blend 21 Year. Additionally, other high-value brands such as Midleton, Colonel E.H.

What is the best way to invest in whiskey? ›

There are two main ways to invest in whisky.
  1. Single Bottle – The simplest way to invest in whisky is to buy a single bottle. ...
  2. Whisky By the Cask – Buying whisky by the cask allows you to invest directly with a distillery on the product that is still aged in their cellars.
May 2, 2023

What is the average return on whisky investment? ›

On average, the annual return on a cask of fine whisky is 12%. This staggering number means it only takes 5 years to come back to the invested price and 6 years to make a profit. However, the best thing about whisky is its value will continue to grow as the whisky distils or the bottles increase in rarity.

What bourbon will increase in value? ›

Exclusive and rare bourbons like Pappy Van Winkle, A.H. Hirsch Reserve, and Michter's 20 Years Old are top investment choices. Investing in bourbon requires knowing the label and blend, and buying from reputable distilleries. Limited edition, vintage, and special reserve bottlings can help secure appreciation.

Is collecting whiskey a good investment? ›

Investing in whisky can potentially be a great way to diversify your portfolio and potentially make a profit. Whisky is an alternative asset class that has been growing in popularity recently. It can provide investors with a unique opportunity to invest in something tangible and potentially lucrative.

Will a bottle of whisky increase in value? ›

Most collectible bottles are over 10 years old and value usually increases with the age of the whisky. Whisky over 30 years old is the most sought after as it is the rarest. Any whisky bottled at over 50 years old is highly desirable and a very limited number of distilleries have released whisky over 50 years old.

How do you make money collecting whiskey? ›

One of the most popular ways to invest in whisky is to buy a bottle, wait for it to mature over a few years, and then sell it again. Higher-end whiskies have vintages like wine. So, a whisky from 2020 is likely to be far more valuable in 2040 than in 2025.

How do I start appreciating whiskey? ›

To start tasting whiskey, you need to sniff and smell it. Swirl your glass. To avoid the burning sensation caused by the taste of alcohol, sniff gently and keep your mouth slightly opened. Before you take any sip of Whiskey, you want to really get your nose in the glass and smell the aroma.

How do you store whiskey long term? ›

Here are a few tips on how to store your whiskey:
  1. Store bottles of whiskey upright and monitor the condition of the cork. ...
  2. Keep it dark. ...
  3. Keep the collection consistently cool, but not too cold. ...
  4. Maintain consistent temperature and humidity. ...
  5. Protect the bottle and label condition. ...
  6. Prepare them to be transported.

How much do I need to invest in whiskey? ›

Whisky casks can range anywhere from just over $1,000 at the cheapest to up to $200,000 for the most luxurious Macallan Scotch casks. That said, the typical entry price for an unmatured investment-grade whiskey cask is approximately $4,000.

Is whiskey or wine a better investment? ›

Wine is usually aged for 8 to 12 months and whiskey for many years in a barrel. Wine has outperformed whiskey as an asset class in 2022, jumping 14.73%. Whiskey has outperformed wine over the past five years, escalating by 98.31%. Investing in wine or whiskey comes down to returns, ease, and personal choice.

What is the best percentage return investment? ›

Small Saving Schemes Like PPF
InstrumentRate Of InterestCompounding Frequency
Senior Citizen Savings Scheme8%Quarterly and Paid
Public Provident Fund Scheme7.1%Annually
Kisan Vikas Patra7.2%Annually
Sukanya Samriddhi Account Scheme7.6%Annually
Feb 1, 2023

What is the most successful bourbon whiskey? ›

Founded in 1795 and passed down through one family for the past seven generations, Jim Beam is the world's best-selling bourbon.

How to invest in American whiskey? ›

As with most collectible commodities, the most common way to invest in whiskey is by purchasing bottles of it directly. In this case, your approach is to buy one or more bottles of whiskey and hold them in the belief that they will appreciate in value. And this can work very well.

Does unopened bourbon increase in value? ›

Yes, bourbon increase in value with age because older bourbon bottles usually have higher retail prices than the new ones. Older bourbons are rarer, and with this, it gives a higher value to the liquor.

Why do people invest in whiskey? ›

Its maturation process will continue to add value over time. Whisky's maturation process increases the value of whisky; the older the whisky, the better it will taste. This has made whisky a desirable asset class for investors because of its consistent yet gradual increase in bottle price based on the whisky's age.

Does whiskey go bad? ›

Unopened whiskey can last indefinitely, but a bottle that has been opened will eventually expire due to oxidation.

Does Macallan 18 increase in value? ›

The Macallan Rare Cask is an especially attractive investment for those willing to wait it out, with a 2018 bottle appreciating by 63% over less than two years (from $499 in December 2020 to $815 in October 2022).

How long should you keep a bottle of whiskey? ›

An unopened bottle of whiskey will last indefinitely if stored in proper condition. After opening a bottle of whiskey, you have as long as two years or as few as six months or less to drink it before it goes bad.

Will whiskey get better with age? ›

Whisky that is aged for very long in a barrel (over 25 years) can start to lose the taste of the grain. However, in most cases, more years in the barrel means a more sophisticated taste with more notes to savour.

How many bottles of whisky is too much? ›

Well, in fact, the liver has an immense capacity to regenerate. Hence, the 'safe limit' for alcohol consumption is said to be 21 units per week (1 unit is approximately 25 ml of whiskey) in men, and 14 units in women.

Who buys the most whiskey? ›

According to The Scotch Whisky Association (SWA), France imported 176 million bottles of whisky last year, making it the biggest market for the spirit by volume. India was next with 136 million bottles, followed by the United States (126 million), Brazil (82 million) and Japan (56 million).

How much is a full barrel of whiskey? ›

How Much Does a Bourbon Barrel Cost? Depending on the distillery, the age of the bourbon and several other factors, the average cost of a barrel of bourbon or whiskey ranges between $8,000-$15,000. They can even go up to $20,000 or higher. How Do You Get Your Bourbon Bottled?

What makes whiskey valuable? ›

The alcoholic concentration of whisky plays an essential role in its high selling price. Whiskeys are typically bottled at 60 to 75% alc/vol, if not its full cask strength. Thus, the higher the alcohol percentage, the fewer bottles a batch of grains can produce, hiking up the price per bottle.

What do you call a whisky expert? ›

Certified Whiskey Specialist (CWS)

The Council's rigorous Level II professional certification is the gold standard credential in global whiskey competence. All Level II candidates must have previously passed either the Certified Scotch Professional (CSP) or the Certified Bourbon Professional (CBP) exam.

What is the difference between whiskey and bourbon? ›

While all whiskeys are made from a fermented mash of grains, bourbon is predominantly made from corn (more on that later). And within the category of bourbon, you have lots of producers to choose from.

Can I store whiskey for 20 years? ›

No matter how you store your whiskey, the ABV will remain the same – so if you purchase a 40% ABV bottle of whiskey, even after it has been improperly stored, it will remain 40% for potentially 20 years. The flavour, however, will be totally ruined.

What is the shelf life of unopened whiskey? ›

When stored properly, unopened whiskey has an almost indefinite shelf life. That's right. Your prized whiskey will be as good years from now as it is today.

Should you keep whisky in its box? ›

1.2.

Even indirect natural light will induce changes over time, so you are best storing your whisky in the dark – like in a cupboard with doors kept closed. Keeping them in their cardboard boxes/tubes will also help in protecting against light pollution.

What is a whiskey fund? ›

The Single Malt Fund invests in rare & limited whisky – a commodity with a historically remarkable return. As an investor you will take part in the increase in value and have the opportunity to acquire the whiskies the fund has invested in, before they reach the public market.

How to invest in a distillery? ›

Sign up with an online broker or platform to invest in one or more of these distillery stocks.
  1. Compare share trading platforms. ...
  2. Open and fund your brokerage account. ...
  3. Search for the stock you're interested in. ...
  4. Decide on how many to buy. ...
  5. Choose an order type. ...
  6. Buy the stock.

How much whiskey is enough? ›

A 750 ml of whiskey bottle usually has 40% ABV, which means that it contains a comparatively high amount of pure alcohol. One-shot glass equals 30-45ml of serving and is the standard intake of one person for a day. So if a person drinks four shot glasses of whiskey, it can get them drunk for a few hours.

Is it worth buying expensive whisky? ›

Besides the pure cost considerations, there are genuine variations in quality and taste that can be produced by different processes. This means that premium whiskies do not just cost more, they taste better to the drinker. So good quality is an indicator and driver of price.

Is whiskey good on its own? ›

There is no set way to drink whisky, it should be enjoyed however you like it best. Purists will say that it should always be drunk neat, without ice or mixers. However, adding a couple of drops of water can make it smoother and easier to drink, and enhances the flavour of some bottles.

What is the safest investment with the highest return? ›

High-quality bonds and fixed-indexed annuities are often considered the safest investments with the highest returns. However, there are many different types of bond funds and annuities, each with risks and rewards. For example, government bonds are generally more stable than corporate bonds based on past performance.

What pays the highest return on investment? ›

Key Takeaways
  • The U.S. stock market is considered to offer the highest investment returns over time.
  • Higher returns, however, come with higher risk.
  • Stock prices typically are more volatile than bond prices.
  • Stock prices over shorter time periods are more volatile than stock prices over longer time periods.

How much money do I need to invest to make $3000 a month? ›

To make $3000 a month in dividends you need to invest between $1,028,571 and $1,440,000 with an average portfolio of $1,200,000. The exact amount of money you will need to invest to create a $3000 per month dividend income depends on the dividend yield of the stocks.

What is the most popular whiskey in America? ›

2022's TOP 10 BEST SELLING AMERICAN WHISKEY BRANDS

Maker's Mark returns to the number one spot for the first time since 2019, beating Bulleit by the narrowest of margins.

Is Maker's Mark top shelf? ›

Is Maker's Mark a top shelf whiskey? The Maker's Mark is not a top-shelf whiskey, it belongs in the mid-shelf category of whiskey, but the Maker's Mark Cask Strength belongs in the top shelf category.

Who is the king of bourbon? ›

House of Bourbon
FounderRobert, Count of Clermont, the sixth son of King Louis IX of France, married Beatrice of Bourbon
Current headPrince Louis, Duke of Anjou
Final rulerFrance and Navarre: Charles X (1824–1830) Of the French: Louis Philippe I (1830–1848) Parma: Roberto I (1854–1859) Two Sicilies: Francis II (1859–1861)
11 more rows

What is the whisky capital of the USA? ›

Kentucky and Tennessee

Many experts generally acknowledge Kentucky to be the premier whiskey-distilling region in the country, followed by Tennessee as a close second.

Is Irish whiskey a good investment? ›

Invest in Irish Whiskey has a unique status as an investable item because it has much more stable longevity than many other alternative investment items. Unlike cars, wine, and watches, Irish Whiskey maintains its quality if left unopened ie remains casked.

Can you buy liquor as an investment? ›

It is possible to invest in alcohol by amassing a collection of rare wines and liquors, although this strategy will also incur high storage costs and market illiquidity. One can also invest by buying partial ownership in an alcohol-related business, such as bars or liquor stores.

Does bourbon ever expire? ›

The shelf life of bourbon isn't much different from the shelf life of whiskey, as a whole. Unopened, a bottle of bourbon won't go bad. You can store it for decades. But once a bottle of bourbon is opened, it's got roughly 1 to 2 years before it goes bad.

What is the #1 selling whiskey? ›

Jim Beam

Taking pole position in this year's list of the biggest-selling world whiskies is Jim Beam. Continuing its five-year streak of continuous growth, Beam Suntory-owned Jim Beam hit 17.0m cases last year.

What is the most value whiskey? ›

1. Isabella's Islay Usd 6,200,000. A bottle of Isabella's Islay is the most expensive whiskey that money can buy. The price tag of more than 6 million dollars that comes with a bottle of this whiskey is because of the decanter that contains it.

Who is the number 1 consumer of whiskey? ›

United States. The United States remains the biggest Scotch whisky-consuming country by value. In 2022, sales of the alcohol type in the country were to the tune of GBP 1,053 million (around Rs 10,585 crores). The rise in value was 33 percent year on year from GBP 790 million (around Rs 7,941.7 crores) in 2021.

What is the best selling whiskey in the world 2023? ›

Johnnie Walker again rules the roost, making it 13 times out of 14 that the Diageo blended whisky has topped the bestselling table. The world's bestselling scotch whisky had a bumper year even by its own standards.

What are the top 5 whisky? ›

Top 10 Whisky Brands Selection [2022]
  • Port Charlotte 10 Year Old. Islay Single Malt Scotch Whisky. ...
  • JACK DANIEL's Honey Tennessee Whiskey. ...
  • Glenmorangie Signet. ...
  • DEANSTON 18 Year Old. ...
  • BALVENIE DoubleWood 17 Year Old. ...
  • BOWMORE 15 Year Old New Release. ...
  • GLENFIDDICH 21 Year Old Gran Reserva Rum Cask Finish. ...
  • MONKEY SHOULDER Whisky.

What state sells the most whiskey? ›

Many experts generally acknowledge Kentucky to be the premier whiskey-distilling region in the country, followed by Tennessee as a close second.

What is the most sold liquor in the world? ›

1. Jinro. Soju Jinro continues to reign as the world's best-selling spirit, thanks to its ever-increasing volumes: in 2020, the Korean brand saw its sales grow by 10.4%, from 86.3m to 95.3m – surpassing the 90m-case mark with ease. This success was rewarded with the title of Local Spirits Brand Champion.

What country is known for the best whiskey? ›

Scotland is the biggest producer of whisky in the world, and has been for at least 100 years. But while Scotland is synonymous with whisky, it isn't the only country to produce it. Others, such as the USA, Ireland and Japan, also have long, proud traditions of whisky-making.

What is top shelf liquor whiskey? ›

What is top-shelf liquor? Let's start by breaking down the terminology. Top Shelf: Bottles on the highest shelves behind a bar. Though there's no hard rule as to cost, these tend to be bottles that would retail for $50 or more in a store. Mid Shelf: Bottles on the lower half of the shelf behind a bartender.

What is a premium whiskey? ›

Any of the big brand spirits such as Absolut, Bacardi or Jack Daniels is designated as premium in marketing terms. More expensive labels such as Grey Goose or Amaro Montenegro may be defined as "super-premium", but may still be found in your average bar.

Is Crown Royal considered top shelf? ›

Is Crown Royal top shelf? Crown Royal is a top shelf whisky; their finer varieties are as fine as any other whiskys in the world.

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