Apple tops latest customer satisfaction survey; Samsung drops two places (2024)

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Apple tops latest customer satisfaction survey; Samsung drops two places? ›

Apple maintained its customer satisfaction lead

The September 2022 edition of the ACSI survey had Apple in first place with an 82 score, followed by Samsung with 81 and a five-way tie for third with Acer, Amazon, Asus, Dell, and Lenovo all at 79. The new ACSI survey also covered TVs and household appliances.

itel stands out with the highest conversion rates – 61% from awareness to trial and an impressive 86% from trial to current usage. itel also leads in overall satisfaction (94%), brand loyalty (94%), and advocacy (24% NPS score).

According to a Statista survey in 2017, half of U.S. consumers were very satisfied with Apple's customer service, with a further 38 percent saying that they were rather satisfied. Only three percent of U.S. consumers who used Apple with their own account reported dissatisfaction with Apple's customer service.

Samsung Electronics America, Inc. is proud to announce the rankings and results of J.D. Power 2023 U.S. Appliance Satisfaction Study. Samsung ranked highest in 8 of 11 categories with the highest rankings in Customer Satisfaction.

Despite that, a Samsung phone may depreciate in value faster, and Apple's optimization counts for a lot. Samsung phones have better cameras, battery life, and display tech for the price, but iPhones have better software support, security, and a proven ecosystem.

One of the most significant reasons for people to prefer iPhones over Android is the power of the Apple ecosystem of products. iPhones integrate with other Apple devices, such as iPads and Macs. This makes it easy to share files and data between your devices.

Apple's iPhone 14 was the best-selling smartphone of 2023 and the iPhone 15 Pro Max was the best-selling smartphone of Q4 2023. Apple and Samsung were the only brands in the top-10 list.

Google Pixel:Google's Pixel phones are known for their clean and straightforward Android experience. They receive prompt software updates directly from Google, which can contribute to a more stable software environment.

What are the weaknesses of Apple? ›

Despite its dominance in the space of mobile devices and computing, the company does face some key challenges. Among these weaknesses are its highly-priced products, entering areas of higher competition, and incompatibility with other software.

Approximately 40% of the revenue comes from the United States alone. Europe and China are two other major markets for Apple, as is evident from the table below. . Americas brought in net sales of $39.81 billion in the fourth quarter of the company's 2022 fiscal year.

Apple has a customer retention rate of 90%. 79% of iOS users remain loyal to the Apple ecosystem. Apple's brand value is at $311 billion as of 2021. 21% of Apple customers mention their loyalty to the brand on social media.

While in 2021, 26.9 percent said they primarily used an Apple device, this was up to 35.3 percent in 2023 as the American manufacturer seems to be delivering the right combination of user experience and status symbol appeal. Samsung's user numbers meanwhile decrease somewhat, slipping below 30 percent in 2023.

Around 39 percent of people aged 30 to 49 use a Samsung smartphonein the United States, as of December 2023. For adults under 30 the rate is 15 percent, and 35 percent for people aged 50 years or older.

Apple is once again Samsung's biggest external customer for components. Apple (AAPL -1.22%) and Samsung (NASDAQOTH: SSNLF), the two largest smartphone makers in the world, are bitter rivals in the mobile market.