Apple Achieves 81% Customer Satisfaction Rating, Higher Than Any Other Smartphone Company (2024)

FAQs

What is the customer satisfaction rate of Apple? ›

According to a Statista survey in 2017, half of U.S. consumers were very satisfied with Apple's customer service, with a further 38 percent saying that they were rather satisfied. Only three percent of U.S. consumers who used Apple with their own account reported dissatisfaction with Apple's customer service.

The company uses a combination of technology, personalization, excellent customer service and innovative products to ensure that customers have a positive experience every step of the way. This comprehensive approach is an example of how customer experience can be effectively measured and improved.

Apple is one of the most profitable companies in the world due to a combination of factors, including: Strong brand and product design: Apple has a strong brand and reputation for creating high-quality and innovative products that are both functional and aesthetically pleasing.

The September 2022 edition of the ACSI survey had Apple in first place with an 82 score, followed by Samsung with 81 and a five-way tie for third with Acer, Amazon, Asus, Dell, and Lenovo all at 79. The new ACSI survey also covered TVs and household appliances.

Customer satisfaction is of utmost importance for members of Apple Support as it not only helps to increase brand loyalty, but also encourages positive word-of-mouth and improves customer retention. Satisfied customers are more likely to recommend Apple to others, which ultimately leads to a larger customer base.

Approximately 40% of the revenue comes from the United States alone. Europe and China are two other major markets for Apple, as is evident from the table below. . Americas brought in net sales of $39.81 billion in the fourth quarter of the company's 2022 fiscal year.

But of course, if they need further assistance with their wares, Apple has made it even more convenient for customers not only through their specialists but also with the support site they created for them, which also includes a personal support site where every Apple customer can get to know their products better—from ...

Attention to detail: Apple pays attention to every detail of the customer experience, from the moment customers enter the store to the moment they leave with their purchase. Simplicity: Apple's products and services are designed to be simple and easy to use, which contributes to a positive customer experience.

Additionally, their commitment to privacy, innovation, and customer service has created a loyal customer base that is willing to pay a premium for their products. By understanding these factors, we can better appreciate how Apple has become the king of the smartphone market.

Compared to Android devices, Apple phones offer better performance. They are built to work faster and smoother. Even the old iPhone models work well and have smooth functioning. With excellent internal storage, iPhones feel like a magical illustration.

What phone does Elon Musk use? ›

Elon Musk, the CEO of Tesla and SpaceX, is known to be a regular iPhone user [3]. In his biography, it is mentioned that he uses an iPhone [3].

When it comes down to what phone will offer you the best privacy and security experience straight out of the box, the answer is going to be the iPhone. Yes, you can install more specialized security software on an Android, or use Samsung's Knox tools on a Samsung Galaxy to improve security performance.

3) Apple more successful than Samsung from its target marketing, research, and product design, Apple is a much more focused company than Samsung; Apple succeeds in design and integration, and no small degree of risk; iPhone's potent combination of gorgeous image quality, software processing and advanced features, such ...

Which One Is Best, iPhone or Samsung Smartphones? The Apple iPhone design is generally more minimalist and sleek. It's easy to use, has a good camera, and lasts a long time on a charge. Samsung's smartphones, on the other hand, have more features and customization options, and a bigger screen.

Interestingly, Apple often quotes customer satisfaction scores as high as 98 or 99% for its hardware from 451 Research in its quarterly earnings calls. However, studies like ASCI are likely to be more realistic in their results than those that show near 100% satisfaction.

Apple is a company that is known for its exceptional customer experience and unique company culture. From its innovative hardware and software to its sleek designs and modern stores, Apple has created a brand that is synonymous with quality, innovation, and customer satisfaction.

To calculate the percentage of satisfied customers, divide the total number of customers who are “very satisfied” (5) or “satisfied” (4) by the total number of responses. Then, multiply that result by 100 to get your customer satisfaction percentage.

Apple has always been known for its tech support, from its sometimes speedy Twitter replies and extensive FAQ on its website to the friendly folks at the Apple Store Genius Bar. The Pope of Cupertino has his troops prepared to answer all your questions and guide you to a solution quickly.