Apple's Revenue by Region (2015-2023) (2024)

This statistic highlights Apple’s Revenue by Region on a quarterly basis from Q1 2010 onwards, split between Americas, Europe, Greater China, Japan, and the rest of the Pacific.

Apple Inc. is a popular American multinational technology company, It creates, manufactures, and sells smartphones, laptops, and other electronic consumer products.

Apple’s Revenue by Region

(All figures in billions, except percentages)

The revenue earned by Apple through their products and services is further bifurcated based on regions.

Americas

A majority of Apple’s revenue comes from the Americas, which contributed about 38% of total revenue in Q2 2021 amounting to $34.31 billion. There was a 26% decrease in revenue compared to the previous quarter where the revenue generated was $46.31 billion.

Europe

Europe was the second biggest market for Apple products during Q2 2021 as it contributed about 24% of the company’s total revenue. There was a fall in the company’s revenue in Q2 2021 to $22.26 billion, from $27.31 billion in Q1 2021.

Greater China

Among the Asian countries, Greater China was the largest revenue earner for Apple Products. However, it ranked third in terms of revenue generated compared to America and Europe and contributed about 20% of Apple’s revenue during Q2 2021. This region also showed a fall in revenue from Q1 2021 to Q2 2021, where revenues fell from $21.31 billion to $17.72 billion.

Japan

Despite being considered the economic powerhouse of Asia, the revenues for Apple products from Japan were lower than that from Greater China during Q2 2021. In fact, Japan contributed less than half the revenues contributed by Greater China, at about 9%. Further, in keeping with the general trend, the revenues from Japan during Q2 2021 fell to $7.74 billion compared to Q1 2021 when the revenue was $8.26 billion.

Rest of Asia Pacific

The Rest of the Asia Pacific region could not even match the revenue from Japan and contributed only about 8% of the total revenues of Apple during Q2 2021. This region had registered a revenue of $8.23 billion during Q1 2021 but the revenue fell to $7.54 billion in the succeeding quarter.

Company Overview

Apple Inc. is a public limited company founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and, Ronald Wayne. It is headquartered in Cupertino, California. As of 2020, the company employed about 1,47,000 people. Apple’s product portfolio includes iPhone, Mac, iPad, Apple Watch, Apple TV, Home Pod, iPod, and Air Pod. The company had 511 retail stores spread across 25 countries, as of March 2021. Apple Corporation’s key managerial persons are Arthur D. Levinson (Chairman), Jeff Williams (COO), and Tim Cook (CEO). The competitors of Apple are Nokia, Samsung Electronics, Motorola, Lenovo, Dell, HP Inc., Sony Corp., Huawei, IBM, Acer, and Microsoft.

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