Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content.
For this analysis, Ampere has used its proprietary Critical Rating score based on user reviews, and its own Popularity Score based on volume of interest, website traffic and box office income. Using this methodology, Netflix’s Originals account for more titles in the 20 most popular titles each month, more than those of any other streaming platform and have consistently accounted for at least 31 per cent of the most popular titles since 2019. The streaming giant’s ability to create hit content – especially TV shows, which make up 79 per cent of Netflix top placements – is an effective substitute for legacy franchises.
Netflix can compete with studios in producing longer-term content
Since 2015, Netflix has aggressively ramped up its Originals content production, rising from 124 titles to over 2,000 as of 2020. Netflix has joined media giants Disney and WarnerMedia in creating content that will last. Netflix’s series The Crown and Stranger Things will likely stand the test of time alongside many individual titles from Disney’s Marvel and Star Wars universes and from WarnerMedia’s DC and Harry Potter stables.
“Competition in the SVoD market has intensified with studio-backed new entrants producing their own Originals (a number of which are based on existing, popular IP) and reclaiming titles licensed to Netflix for their own platforms,” notes Rahul Patel, Analyst. “But as the dominant commissioner of popular SVoD Originals and with an increasingly large release slate, Netflix has established a production brand to an extent unrivalled by any other SVoD platform.”
Categories: Articles, Broadcast, Content, Markets, OTT, OTT, Research, Rights, VOD
Tags: Ampere Analysis, DC, Disney, Harry Potter, Marvel, Netfix, Star Wars, Stranger Things, svod, The Crown, WarnerMedia
FAQs
Original content has become strategically vital for Netflix as it increases global rollout and faces competition from studios boasting deep content libraries. The US is by far its most important market, with 184.3 million unique viewers in March 2023.
How popular is Netflix original content? ›
Share of Netflix content available globally by type 2016-2022. As of March 2022, original and exclusive content accounted for the highest share of Netflix's catalog. That year, 35.9 percent were originals, while 14.8 percent were exclusive TV shows and movies.
How important is original content for Netflix? ›
Secondly, investing in original content gives Netflix more control over its offerings and reduces reliance on licensing content from other studios . This vertical integration allows Netflix to have a consistent stream of content and maintain a competitive edge .
What is the most watched Netflix original movie? ›
The most popular original Netflix movies of all time, including 'The Adam Project' and 'Red Notice' "Red Notice" is Netflix's biggest original movie ever, with 239.4 million views.
When did Netflix originals become popular? ›
In 2011, initiating its strategy to differentiate itself from other services. Netflix started outlaying budget for original programming, with their first original series House of Cards premiering in 2013. Netflix Originals became a critical component of the Netflix Business Model.
What is the secret of Netflix's success? ›
Stacking its roster with exceptional performers maximizes Netflix's chance of success and also motivates, educates, and draws in even more talent.
What made Netflix popular? ›
One of the reasons Netflix's engagement is so high is that it deploys numerous tools to coax a viewer to watch. And that's no small matter. There are more than 10,000 titles on Netflix and thousands more on other streaming services. Picking a show or movie is often tedious and frustrating.
Why is Netflix the most popular? ›
Netflix is popular because of what they do offer; great original content, a good selection of other content, and an easy and accessible way to get entertainment.
Do people like Netflix originals? ›
Videos on entertainment.ie
A study by rating site AllFlicks has confirmed what pretty much everyone knew - people prefer Netflix Originals to the other stuff on Netflix. On average, all of Netflix Originals are rated 3.8 to 3.9 compared to 3.4 to 3.5 for non-Netflix material.
Why is Netflix only Netflix originals? ›
How Netflix achieves this is a two step process. The first thing done by Netflix is a comparison between the geographical information associated with the method of payment against the IP used to access the service. If the information does not match, you will only be presented with Netflix Original titles.
Netflix Original refers to a project created by or with Netflix's major involvement. Netflix film refers to any film that is on the Netflix platform.
What is the #1 series on Netflix? ›
Top 10 By Country
| # | TV in the United States | Weeks in Top 10 |
|---|
| 1 | Unlocked: A Jail Experiment: Season 1 | 1 |
| 2 | Neal Brennan: Crazy Good | 1 |
| 3 | Files of the Unexplained: Season 1 | 2 |
| 4 | 3 Body Problem: Season 1 | 4 |
6 more rowsBy movie or TV genre
| Drama | 29.8% |
|---|
| Comedy | 11.9% |
| Action | 10.5% |
| Documentary | 9.1% |
| Animated | 7.8% |
12 more rowsThen nine years later, streaming came along, and shortly thereafter, Lilyhammer, the first Netflix Original, premiered in 2012.
Do Netflix originals do well? ›
The emphasis on Netflix original programming also works particularly well among certain audiences. Overall, far more adults tune into streaming sites for already released TV shows and movies compared with original content. But more than half of Black and Hispanic viewers tune in for Netflix originals.
How does Netflix make money on originals? ›
After paying for the subscription, the subscribers gain access to films, exclusive shows, and other Netflix originals (which are usually for one month). A substantial portion of Netflix's revenue comes from a single source — subscriptions.
Are Netflix originals any good? ›
Since 2013, Netflix has churned out a whopping amount of original content. They deliver quality as well as quantity: in 2021 alone, Netflix's original programming won 44 Emmy Awards; more than any other production company. Netflix has had its fair share of duds, of course.
Does Netflix fund their originals? ›
Netflix pays for original series by either purchasing rights or approving the development of shows. Netflix used to be the company that spent the most money on content yearly and is still in the top four.
