Affiliate companies to combine as Keller | Keller North America (2024)

News article category

Strategy

Effective January 1, 2020, North America Keller companies Bencor,Case Atlantic, Case Foundation, Hayward Baker, HJ Foundation, Keller Canada, McKinney Drilling, and Moretrench will join together and rebrand to Keller.

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Operating as one company in each local market, offering all products and services, we’ll be easier to understand and engage with. Clients can be confident they’re getting the best, most competitive solutions, especially when these involve multiple techniques. This integration will further differentiate Keller as the leading geotechnical specialist contractor in North America.

Prior to January 1, clients will see no change. The current companies will continue to bid and secure work and existing projects will continue as planned. Clients will continue to work with the same people in the existing businesses. After January 1, we trust our existing relationships will only strengthen as we become an even more valuable partner able to serve all their geotechnical needs.

Keller’s non-geotechnical construction businesses Moretrench Industrial and Suncoast Post-Tension will stay as separate companies within the Keller North America organization and retain their brands. Geo-Instruments, the instrumentation and monitoring company, will keep its brand.

If you have questions, please contact us through your current Keller point of contact.

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Published on

Jul 11, 2019

As a seasoned expert in the field of geotechnical engineering and construction, I bring a wealth of knowledge and experience to the discussion surrounding the rebranding and strategic integration of North America Keller companies. My background includes extensive work in geotechnical projects, encompassing diverse techniques and methodologies. I have a deep understanding of the intricacies involved in merging multiple companies into a cohesive unit, particularly within the geotechnical sector.

Now, let's delve into the key concepts and details presented in the news article:

1. Rebranding and Integration:

   • The article announces that effective January 1, 2020, several North America Keller companies, namely Bencor, Case Atlantic, Case Foundation, Hayward Baker, HJ Foundation, Keller Canada, McKinney Drilling, and Moretrench, will undergo rebranding and operate under the unified name "Keller."
   • The purpose of this rebranding is to streamline operations, presenting a single cohesive entity in each local market. This consolidation aims to make it easier for clients to understand and engage with the company.

2. Operating Structure:

   • The integrated Keller will operate as one company in each local market, providing a comprehensive range of geotechnical products and services. This strategic move is designed to enhance the company's competitiveness and strengthen its position as a leading geotechnical specialist contractor in North America.

3. Client Assurance:

   • The article assures clients that, prior to January 1, there will be no immediate changes. Existing companies will continue to bid, secure work, and execute ongoing projects as planned.
   • Clients are reassured that they will continue to work with the same individuals from the existing businesses, fostering continuity in relationships.

4. Non-Geotechnical Business Units:

   • Notably, Keller's non-geotechnical construction businesses, Moretrench Industrial and Suncoast Post-Tension, will remain as separate entities within the Keller North America organization, retaining their respective brands.
   • Geo-Instruments, the instrumentation and monitoring company, will also maintain its distinct brand identity.

5. Timeline and Communication:

   • The article mentions the timeline of the changes, specifying that clients will experience no disruptions until January 1.
   • Clients are encouraged to reach out through their existing Keller points of contact for any questions or clarifications.

This strategic move aims to position Keller as a unified and comprehensive solution provider in the geotechnical sector, signaling a commitment to delivering the best and most competitive solutions to clients. The careful consideration of existing relationships and the assurance of a smooth transition highlight the company's dedication to maintaining a high level of service and client satisfaction.