Citigroup Inc.
Citi®, the leading global bank, has approximately 200 million customer accounts and does business in nearly 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. For more information, visit www.citigroup.com Visit the official bio of Citi CEO, Jane Fraser.
Citi Thailand
Citi's presence in Thailand first began in 1967, under The Commercial Credit Corporation (Thailand) Ltd., focusing on auto and consumer goods financing. Citi Thailand celebrated its 50th anniversary in 2017.
On 1 November 1985, Citibank, N.A. was formally registered as a full-service branch. Since then, Citi has become Thailand's most diversified foreign bank, offering a full range of banking services across consumer banking and corporate banking.
On January 14th 2022, Citi announced it has reached agreement with UOB Group (UOB) for the acquisition of Citi's consumer banking businesses in Indonesia, Malaysia, Thailand and Vietnam. Citi Thailand remains committed and focused on serving institutional clients.
Citi's major corporate banking businesses include foreign exchange and treasury, cash management, trade finance, custodian services, lending, securitization, and capital markets. Citi Thailand’s clients include the government and related entities, global multinationals, leading local corporates and financial institutions. Citi Thailand has been voted as the Best Foreign Bank by Finance Asia and the Best Global Bank by The Assets magazine for many years.
Citi Thailand is a member of Citigroup/Citibank, a leading global bank.
Since 2000, Citi Thailand has contributed almost US$ 2 Million in Citi Foundation grants in support of economic empowerment and financial inclusion for low-income individuals and communities. We have regularly supported campaigns to raise funds for charitable organizations especially for disasters relief. Citi Thailand staff are active volunteers which is reflected through the strong participation in Citi's annual 'Global Community Day'. Citi Thailand's core citizenship programs include Citi At-Risk Women Financial Literacy, Citi-Triple Bottom Line Small Hotels, Teach the Teachers Financial Literacy, Citi School Banks and Citi Scholarship and Youth Development Camp.
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Football is one of the most popular sports among Thai people. From Neilson research, 84% of Thai population has the love of this sport. Citi sees an opportunity to help Thai kids to get away from games or other less productive activities. Therefore, we organize the U9-Football Tournament, targeting kids under 9 years old. In 2019, there were more than 200 kids (16 teams to participates) participated in the program. A good contribution to the community project where we give fun and joy to kids and as well help them to develop team work and sportsmanship spirit.
The 18-month program is a school-based intervention that provides interactive classroom training and activity-based learning on career aspiration, income generation, entrepreneurship and financial literacy to 600 youths. The program will broaden youth economic opportunities by setting them on the pathways to saving practice, exposure to vocational and trade skills and practice running business through Student Business Clubs. The theoretical learning and practical experience that the participating youths gained from this program will enhance their employability skills and positive financial behavior.
This 3 years project was designed to help reduce the household debt of low-income communities in Bangkok and nearby provinces. The project directly benefits 725 community members, where 100 of them are community leaders. The people in the communities will receive capacity building support in financial literacy, mentoring and counseling skills, as well as project design/management. Once trained, community leaders will use their newly developed skills to apply for project funding from various sources to continue project activities after the project concluded. The best practices booklet, with lessons learned and case studies will be given out to relevant stakeholders.
"At-Risk Women Financial Literacy" is a workshop that has been educating women at risk in basic personal finance management since August 2008. The program has trained close to 2,800 women to date. Of the total, 85% continued to save regularly and budget their expenditures (after one year of receiving the training, from phase VI follow-up results).
School Banks program has been implemented since November 2010 to provide means for marginalized students to save funds, developing positive attitudes towards saving, and cultivating basic financial skills. The entrepreneurship component was added in the third year in which students learned how to develop and operate small businesses using their savings from the school banks as investment funds. Now in its sixth year, the program has directly reached over 10,000 students from 13 schools in different regions of Thailand. As of June, 2015, the total savings from all schools is over US$162,000 and 50 business groups were created.
From October 2013, the Citi Foundation has provided grants to conduct research projects under the name of "Literacy Improvements for Better Finance in Thailand: LIFT" to determine the current state of financial literacy and document best practices in financial literacy education throughout the country. The program has successfully engaged important stakeholders involved in Financial Literacy. This includes regulators, government banks, commercial banks, civil society, students and schools, labors and farmers. The research finding was unveiled and raised awareness of the importance and current issues of financial literacy in the country.
In 2015, Citi Thailand continued sponsorship of the U-23 Thai National Soccer team for SEA Games, in which they won the 2015 gold medal in Singapore, as part of our effort to build national pride through sport, and encourage active and healthy lifestyles among Thailand's youth. Citi Thailand commenced the sponsorship since 2013 SEA Games in Myanmar and extended through 2014 Asian Games in South Korea and Suzuki cup which the team also won Suzuki Cup last year.
Citi's Elephant Nursery, a project run in partnership with the Golden Triangle Asian Elephant Foundation (GTAEF) and Anantara Resorts & Spas, was created to increase awareness of elephant conservation in Thailand. Citi's donations contributed to the construction of a new play area for the young elephants. Toys in the area are specially designed and selected to teach the young elephants how to have fun without learning dangerous play habits which could put trainers and visitors at risk. To date, several fund raising activities were organised to ensure sustainability of the elephants wellbeing. In the 10th Global Community Day, more than US$ 13,000 was donated to GTAEF from the charity run event. This new fund will go towards research of state-of-the-art electrically fenced roaming area and positive reinforcement training for the baby elephant.
As a financial expert with extensive knowledge in the banking and financial industry, I can provide valuable insights into the information presented about Citigroup Inc. and its activities in Thailand. My expertise is grounded in a comprehensive understanding of global banking operations, financial products, and corporate social responsibility initiatives.
Citigroup Inc. is a leading global bank with around 200 million customer accounts, operating in nearly 160 countries and jurisdictions. The bank offers a diverse range of financial products and services, encompassing consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
In Thailand, Citi's presence dates back to 1967 when it initially focused on auto and consumer goods financing under The Commercial Credit Corporation (Thailand) Ltd. Over the years, Citibank, N.A. became a full-service branch in 1985, evolving into Thailand's most diversified foreign bank. The bank serves both consumer and corporate banking needs.
A notable development in 2022 was Citi's agreement with UOB Group for the acquisition of its consumer banking businesses in Indonesia, Malaysia, Thailand, and Vietnam. Despite this, Citi Thailand remains committed to serving institutional clients, with major corporate banking businesses including foreign exchange and treasury, cash management, trade finance, custodian services, lending, securitization, and capital markets.
Citi Thailand has earned accolades such as being voted the Best Foreign Bank by Finance Asia and the Best Global Bank by The Assets magazine for multiple years. Additionally, the bank actively engages in corporate social responsibility (CSR) initiatives, contributing to economic empowerment and financial inclusion. Citi Thailand has donated almost US$2 million in Citi Foundation grants since 2000, supporting various programs such as financial literacy, youth development, and disaster relief.
One notable initiative is the sponsorship of the Citi Football U-9 Tournament, aiming to engage Thai kids in productive activities and foster teamwork and sportsmanship. The bank also runs programs like "At-Risk Women Financial Literacy," "School Banks," and "Literacy Improvements for Better Finance in Thailand: LIFT," showcasing its commitment to financial education and community development.
Furthermore, Citi Thailand sponsors programs focused on urban marginalized youth, community-based financial learning, and leadership development. These initiatives aim to reduce household debt and empower communities through financial literacy, mentoring, and counseling.
In summary, Citigroup Inc. is not only a prominent player in global banking but also demonstrates a strong commitment to corporate social responsibility, financial education, and community development in Thailand through various impactful programs and sponsorships.
