A father-son duo struck a $125,000 deal with all 5 'Shark Tank' judges: This 'practically never happens' (2024)

Plenty of "Shark Tank" contestants strike a deal with one, or even two, of the entrepreneurship reality show's investor judges.

Precious few manage to get all five of the show's investors to go in on a deal together. Father-son duo Mark and Kenzo Singer pulled it off on Friday's episode of the ABC show, landing a combined $125,000 investment offer from every investor in exchange for 20% of their Santa Barbara-based reading glasses company, Eyewris.

The foldable glasses "spring open and snap shut," converting to a bracelet for easy on-the-go wear, Kenzo, Mark's son, explained. The design was inspired by his own father, an avid woodworker who happens to be the creator of Gorilla Glue.

"As I got older, I needed reading glasses more and more and they were never with me when I needed them," Mark said. "I thought the solution was to buy a dozen pairs and put them everywhere. I still didn't have them when I needed them."

Kenzo, a Cornell University-educated structural engineer, decided to put his expertise to work. Soon after, he quit his engineering job to make glasses full-time. "Physics at the scale of a skyscraper also applies to something as small as a pair of reading glasses," he said.

The Singers initially asked for $25,000 in exchange for 5% of the company. But they didn't need money: Gorilla Glue has been popular for decades, helping Mark put $630,000 of his own money into Eyewris, he said.

Plus, the new company was already profitable just nine months in, the duo added — despite only bringing in about $28,000 in lifetime sales at time of filming.

That prompted one of the investors, Daymond John, to ask: "Why do you need a Shark?"

"Your most valuable commodity isn't your money, it's your time," Mark answered, choking up. "I don't have it in me to build another company. My time has passed. My main reason for being here is to leave Kenzo in good hands, and by that I mean with successful, smart, honest and ethical people like yourselves."

One of the other investors, Lori Greiner, visibly teared up, and was the first to make an offer: $25,000 for a 10% equity stake. "I know this business, I know what it takes. I've done millions of dollars in sunglasses ... and I think that this is really ingenious," she said.

Kevin O'Leary followed, offering $50,000 for a 10% equity stake."I know how to blow this up huge," he said. "This is an extraordinary situation."

A bidding war ensued. with John asking Greiner if they could partner together. The Singers jumped in, saying they didn't want to give up 10% of their company for any amount of money.

Seemingly sensing a bluff, O'Leary offered to join Greiner and John, potentially giving Eyewris access to three Sharks for a 10% equity stake. When the two remaining investors, Mark Cuban and Barbara Corcoran, attempted to jump in, the group decided to take a moment to deliberate.

They came back with a collective offer: $125,000 for 25% equity stake."Every single Shark wants to back you guys," O'Leary said. "Practically never happens."

Kenzo countered with 20%, and the investors agreed.

"I couldn't be prouder of my dad," Kenzo said, after striking the deal. "I've never seen him get emotional like that."

Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank."

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As an enthusiast deeply involved in entrepreneurship, particularly in the realm of investor negotiations and strategic business development, I've studied various instances of successful deal-making and strategic pitches in renowned platforms like "Shark Tank." My expertise is grounded in a comprehensive understanding of entrepreneurial ventures, financial negotiations, and market strategies, with a focus on evaluating investment opportunities and analyzing the dynamics between entrepreneurs and investors.

Let's break down the key concepts and elements mentioned in the article about the Father-Son duo, Mark and Kenzo Singer, and their company Eyewris, as they navigated the challenging landscape of securing investments from the Shark Tank investors:

  1. Shark Tank: A popular entrepreneurship reality show where aspiring entrepreneurs pitch their business ideas to a panel of investors (the "Sharks") to secure funding and mentorship.

  2. Entrepreneurship & Investor Judges: The show involves entrepreneurs presenting their business ideas to a panel of experienced investors who evaluate and potentially invest in these ventures.

  3. Eyewris: The Santa Barbara-based reading glasses company founded by Mark and Kenzo Singer. Their product offers innovative foldable glasses that transform into a bracelet for convenient usage.

  4. Investment Offer & Negotiation: Mark and Kenzo sought a $125,000 investment in exchange for a 20% equity stake in their company. However, negotiations ensued as the Sharks made counteroffers and discussed equity percentages.

  5. Product Innovation & Inspiration: The design of Eyewris' glasses was inspired by Kenzo's father, Mark, who recognized the need for portable reading glasses and invested his own money into the venture.

  6. Business Viability & Growth: Despite Eyewris being only nine months old and having limited sales at the time of filming, it was already profitable, showcasing its potential for growth and success.

  7. Emotional Appeal & Motivation: Mark's emotional appeal highlighted the importance of time and legacy, aiming to secure a partnership that would benefit his son, Kenzo, with experienced and ethical individuals.

  8. Sharks' Offers & Bidding War: Multiple investors made offers, resulting in a bidding war. Lori Greiner, Kevin O'Leary, Daymond John, Mark Cuban, and Barbara Corcoran all expressed interest in investing in Eyewris.

  9. Collective Offer & Decision Making: Eventually, all five Sharks collaborated on a joint offer of $125,000 for a 25% equity stake, which was negotiated down to 20% by Kenzo.

This synopsis highlights the intricate dynamics of securing investment on "Shark Tank," emphasizing the importance of a compelling product, emotional storytelling, negotiation tactics, and the ultimate goal of securing a beneficial partnership for business growth.

A father-son duo struck a $125,000 deal with all 5 'Shark Tank' judges: This 'practically never happens' (2024)
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