A Brief History of the Reebok Shaq Attaq (2024)

Expected to Dominate

Shaquille O’Neal was drafted by the Orlando Magic in 1992. He was the number one pick and the expectations for him were gigantic. When Shaq entered the league, he was 7’1 and had a physique like the Incredible Hulk. He was skilled and tenacious. From the start, O’Neal was expected to dominate the NBA, and he would deliver on all the hefty expectations.

Reebok signed Shaq to an endorsem*nt deal after the Magic made them their star of the future. Reebok wanted to strengthen its presence in the basketball world. Shaq was the perfect baller for Reebok to make its mark with.

Shaq earned Rookie of the Year honors after his impressive first season in the league. The center averaged 23.4 points, 13.9 rebounds and 3.5 blocks. Those numbers would be incredible for a seasoned veteran, they were even more so for a first year player. O’Neal wore the Shaq Attaq during that unforgettable rookie season.

A Brief History of the Reebok Shaq Attaq (2024)
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