The General Insurance lends its name to Shaq’s esports team (2024)

Multi-year deal includes branded jerseys, and the insurer presenting live streams

The General Insurance lends its name to Shaq’s esports team (1)

The General Automobile Insurance Services (The General Insurance) has scored a turbo-powered goal with its new partnership with NRG Esports. The insurer will lend its name to NRG’s World Champion Rocket League team, which will be renamed “The General NRG.”

Former NBA athlete turned businessman Shaquille O’Neal is a major investor in NRG and also happens to be an endorser for The General; both groups have credited him as the one who came up with the sponsorship deal.

“The explosion of the esports industry has been really exciting and it’s just getting started,” said O’Neal in a statement. “Both The General and NRG connect with similar audiences, so a partnership here is a natural fit. I can’t wait to watch it come to life.”

The partnership is the first of its kind in the North American Rocket League. While financial terms were not disclosed, Sports Business Journal reported that NRG was asking six figures annually for a multi-year naming rights deal.

As part of the partnership, The General NRG players will be given new branded jerseys for all events, both competitive and non-competitive. NRG’s “The Grid” broadcast, which depicts the team’s live stream of its gameplay on Twitch, will now be presented by The General.

“The General is thrilled to partner with NRG and is excited to support the team as it looks to secure more hardware for its already robust trophy case,” said The General chief revenue officer Elicia Azali. “We’re incredibly thankful that Shaquille recognized the clear alignment between the two brands and was instrumental in bringing us all together for this partnership.”

NRG won the Rocket League World Championship in December 2019.

The General Insurance is wholly owned by American Family Mutual Insurance Company, and is a subsidiary of PGC Holdings.

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The General Insurance lends its name to Shaq’s esports team (2024)

FAQs

Does Shaq really use the general insurance? ›

Some of you may know Shaquille O'Neal.

Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.

What insurance company does Shaq represent? ›

Insurance News

Former NBA athlete turned businessman Shaquille O'Neal is a major investor in NRG and also happens to be an endorser for The General; both groups have credited him as the one who came up with the sponsorship deal.

Why is NRG now called The General NRG? ›

LOS ANGELES, April 28, 2021 /PRNewswire/ -- NRG Esports' World Champion Rocket League team and The General® Insurance announced today that the parties have entered into an unprecedented new partnership in which NRG's Rocket League team will be renamed "The General NRG" for all future competitive and non-competitive ...

Who is in The General commercial with Shaq? ›

[Video] The General® on LinkedIn: Stunt Driver | Shaq & Jordana Brewster. Video Player is loading.

How much does Shaq get paid for general commercials? ›

According to the Investopedia website, Shaq has endorsed more than 50 company's product and services, earning $25 to $30 million…a year. And all without breaking a full-court press sweat.

How does Shaq make all his money? ›

While Shaquille O'Neal made his fortune as a basketball player, most of Shaquille O'Neal's net worth today comes from his business ventures. Most of his assets are likely in franchises, including Papa John's, 24 Hour Fitness, Krispy Kreme, and car washes.

What brands Shaq o neal owns? ›

What businesses does Shaq own?
  • Five Guys. ...
  • Papa John's. ...
  • 24-Hour Fitness Centers. ...
  • Krispy Kreme. ...
  • Big Chicken Restaurant. ...
  • Auntie Anne's. ...
  • Car Washes. ...
  • Personal Investments.
Feb 24, 2024

What restaurant does Shaq own? ›

Big Chicken is a fast casual restaurant chain in the United States. It was founded by retired Hall of Fame National Basketball Association star Shaquille O'Neal, along with JRS Hospitality and Authentic Brands Group.

How many five guys does Shaq own? ›

Since he announced his retirement in 2011, the NBA star has become the owner of 155 Five Guys hamburger establishments, which represented 10% of the total company.

Did Shaq join NRG? ›

History. The team was founded by Sacramento Kings co-owners Mark Mastrov and Andy Miller in November 2015. In March 2016 NRG announced that Alex Rodriguez, Shaquille O'Neal and Jimmy Rollins were joining as investors.

Who is the CEO of NRG Esports? ›

Andrew Miller is the CEO of NRG Esports.

Who is the CEO of NRG gaming? ›

Andy Miller
NationalityAmerican
EducationUnion College (BA) Boston College (JD)
OccupationEntrepreneur
TitleCEO of NRG Esports
2 more rows

Why does Shaq sponsor The General? ›

One of the kids asked Shaq 'why do you do those awful ads with the General? ' Shaq said, 'because when I was broke and didn't have a penny, they gave me insurance'.” He explained that loyalty was the reason why Shaq chose to do those ads. “I am loyal to anybody who's loyal to me.

Why is Shaq in The General ads? ›

' He said, 'No, go to this place. ' And the place I went to was The General. "And the reason why I do commercials for The General now, one, they took care of me when I was young, but it's affordable insurance. It's really a quality insurance company, just like the other companies.

What is the general insurance slogan? ›

Auto insurance for less, The General says Yes!

Why did Shaq choose The General? ›

One of the kids asked Shaq 'why do you do those awful ads with the General? ' Shaq said, 'because when I was broke and didn't have a penny, they gave me insurance'.” He explained that loyalty was the reason why Shaq chose to do those ads. “I am loyal to anybody who's loyal to me.

What companies does Shaquille o neal have ownership in? ›

Shaq's Franchise Ventures
  • Five Guys. ...
  • Papa John's. ...
  • 24-Hour Fitness Centers. ...
  • Krispy Kreme. ...
  • Big Chicken Restaurant. ...
  • Auntie Anne's. ...
  • Car Washes. ...
  • Personal Investments.
Feb 24, 2024

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