Instead of raising prices, consider bundling, repositioning your brand, or changing your pricing model.
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January 18, 2022
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Summary. Companies tend to deal with inflation by raising prices, accepting smaller margins, or reducing product costs (and often quality). However, better analytics now allows companies to consider more sophisticated strategic responses to inflation. This article looks at three larger strategic responses: Making changes to the product portfolio, repositioning the brand, or revamping the pricing model.
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For the first time in at least a decade, inflation has become an urgent short-term consideration for almost all companies around the world.
Read more on Economics or related topics Pricing strategy, Strategy and Inflation
OK Oded Koenigsberg is professor of marketing and deputy dean at London Business School. He is co-author (with Marco Bertini) of “The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value” (MIT Press, 2020)
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Read more on Economics or related topics Pricing strategy, Strategy and Inflation
