2022 (January to December): Porsche sold 309,884 cars worldwide — a 3% increase compared to 2021. Porsche blamed a continued shortage of computer chips and the interruption of supply lines for not growing faster in many markets. In especially China, Covid measures had a large impact on sales. SUVs rather than sports cars were the top-selling Porsche cars worldwide in 2022 with 95,604 Cayenne SUVs and 86,724 Macans delivered globally. Sales of battery-electric cars were 16% lower than in 2021.
Porsches Sales by Worldwide Markets and Countries in 2022
Porsche sales in its top markets worldwide and the largest country markets were as follows in the full-year 2022:
China remained the single most important country for Porsche sales in 2022 despite a small contraction in deliveries. Sales in the USA, the second-most important country worldwide for Porsche, increased by only 40 cars to a record 70,065 deliveries in 2022.
Porsche sales in Germany increased by 3% while sales in the rest of Europe grew by an even faster 7%. Deliveries in the rest of the world improved by 13% but the overall numbers involved are relatively small compared to the major markets.
Best-Selling Porsche Models in 2022
The models with the highest demand again in 2022 were the brand’s SUVs: the Porsche Cayenne was delivered a total of 95,604 times. The Macan followed in second place with 86,724 units delivered. With 40,410 deliveries (+5 percent) the Porsche 911 remains very popular as well. The sports saloon Panamera was delivered to 34,142 customers (+13 percent).
The Taycan remains at a high level of orders. In 2022, Porsche delivered 34,801 cars from the model line worldwide (-16 percent). The decline was due to supply chain bottlenecks and limited component availability. Both issues affected the electric sports car in particular. Customers took delivery of 18,203 units of the 718 Boxster and 718 Cayman models.
Global Worldwide Car Sales by Brand in 2022 (Full Year)
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
2022 (January to December): Porsche sold 309,884 cars worldwide — a 3% increase compared to 2021. Porsche blamed a continued shortage of computer chips and the interruption of supply lines for not growing faster in many markets.
The operating result (prior-year figure before special items) increased to €6.4 billion (+28.3%), which was primarily due to higher earnings contributions and positive exchange rate effects. The operating return on sales (prior-year figure before special items) improved to 18.6 (16.5)%.
The sports car manufacturer delivered a total of 320,221 cars over the past 12 months. That's three per cent more than in 2022. “Even in times of global economic uncertainty, our brand remains desirable and exclusive,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Porsche had a record year in the United States in 2022, with sales of 70,065 cars, up 13.6% from 2021. The company's best-selling model was the Macan SUV, with 23,688 units sold, followed by the Cayenne SUV with 21,194 units sold.
The Porsche 911 (coupe) has the best resale value among Porsche models, which retains 92.1% of its value after the first 5 years. Following the 911 is the Porsche 718 Cayman with 82.6% resale value. The Porsche 718 Boxster ranks #3 with a resale value of 74%.
Enter the 912. Virtually identical to the 911 except it was powered initially by the 1.6L flat-four from the 356 SC. It may have done the job at the time, but when collectors started to snatch up older 911's, the 912 was left behind.
Introduced in 2002, the larger Cayenne has helped establish Porsche as a leader in the luxury SUV segment. As the smallest Porsche SUV, the Macan holds the honor of the best selling Porsche model in the lineup.
- Overall, 75% minus one ordinary share of Porsche AG's total share capital is owned by Volkswagen AG after the IPO. - Porsche SE now owns 12.5% plus one ordinary share of Porsche AG's total capital while Qatar owns 2.5%.
Around 550 vehicles from the Macan and Panamera model series were produced on a daily basis at the Porsche plant in Leipzig. Meanwhile, the site is also shaping up for electromobility.
Porsche lowest priced car is Macan priced at ₹ 88.06 Lakh. Porsche most expensive car is 911 priced at ₹ 1.86 Crore. Porsche SUVs in India include Macan, Cayenne and Macan Turbo EV.
Buyers of the fan-favorite Porsche 911 model are. often between 46 and 65 years old, with the average age being 52. The Porsche Boxster, on the other hand, is often bought by persons who are 47 years of age or fall between 36 and 55 years of age.
For the first time since 2007, PCNA sold more than 11,000 911 models in a single year, an increase of 14.6 percent versus 2022. The Macan set a new annual record with 26,947 deliveries against a previous high of 24,716 set in 2021.
Total sales of new, light-duty vehicles in the U.S. reached about 13.6 million units in 2022, while total used sales were just under 39 million units that year. All in all, about 52.2 million vehicles were sold in 2022.
Total 2022 full-year sales of 13,903,429 units were down 7.8% from 2021 year-end totals. Truck and SUV full-year sales were down 6.4% to 10,920,758 units, while passenger car sales were down 12.8% to 2,979,113 units for 2022.
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