12 Best Vegan Makeup Brands For An Ethical Glow Up (2024) (2024)

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Are you searching for the best vegan makeup brands that only use clean, certified organic, fair-trade, and ethically sourced ingredients? You are in luck!

We are on a mission to help you find your next favorite 100% vegan makeup. Go ahead and take a look at our trusted cruelty-free makeup finds below.

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Let’s not sugarcoat it. Many brands out there slap the “plant-based” or “animal-friendly” labels to make us quiver with excitement about their new launches.

However, vegan makeup goes far deeper than that.

Ethical cosmetic brands that are vegan don’t use any animal by-products or animal-derived ingredients.

Instead, they enrich their formulas with plant extracts and natural minerals to serve us with that coveted glow.

On top of that, they closely monitor their supply chain, use recyclable or refillable packaging, and try their best to minimize their carbon footprint in the process.

Many people also confuse the terms vegan and cruelty-free beauty.

To put it simply, cruelty-free makeup brands can still use animal-derived ingredients that weren’t tested on animals.

So you need to make sure that your clean beauty products come from a reputable,100% vegan, and cruelty-free makeup brand with a holistic approach to sustainability.

To make your quest to find the best of the best beauty products that are safe and clean while also supporting vegan makeup brands on a mission to make an impact a breeze, we made a list of 100% vegan makeup brand options for you, ahead.

What does “cruelty-free” makeup mean?

Granted, theFDAhasn’t introduced a standard definition of what “cruelty-free makeup“ actually means which leaves much room for brands to make all sorts of claims.

Nonetheless, for ethical cosmetic brands and consumers alike, “cruelty-free” refers to products that have not been tested on animals at any stage of their development.

Thus, makeup products can be cruelty-free without being vegan while vegan products can sometimes not be cruelty-free.

The two most prominent symbols you should look for on a website are the Certified Leaping Bunny Cruelty-Free and the PETA cruelty-free certification badges. Australian and international brands can also have theChoose Cruelty-Free [CCF]badge.

What makes a makeup product “Vegan”?​

The best vegan makeup brands use absolutely no animal by-products or animal-derived ingredients in their clean beauty formulas. That includes honey, beeswax, lanolin, collagen, and many more.

Additionally, a 100% vegan makeup brand must not use animal testing as well.

So, to put it simply, plant-based makeup brands that use certified organic and natural ingredients like oils and nut extracts or minerals and do not test on animals are, in fact, completely vegan.

We’ve listed some amazing 100% vegan and cruelty-free makeup brands below for you.

Best Vegan Makeup Brands of 2024

1. Axiology

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Looking for 100% vegan lipsticks with only 10 certified organic ingredients?

Axiology aims to put a “100% evil-free” color in their clean beauty routine channeling the skin-loving powers of avocado, coconut, and grape seed oil – just to name a few.

Like all the best vegan makeup brands, they are PETA-certified and cruelty-free.

Opt for the award-winning, plastic-free balmies and highlighters “dressed” in recycled paper and send them back to Axiology to recycle your beauty empties!

Price Range:$

Discount Code:SKL20for 20% off at checkout

Ethics:Certified Organic, PETA-Certified, vegan, cruelty-free, ethical sourcing, 100% plastic-free, 50% post-consumer recycled plastic, donations

Location/Shipping:United States, ships worldwide

2. River Organics

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River Organics is a 100% vegan makeup brand for handmade plant-based cosmetics crafted from EWG-verified and organic ingredients.

No matter if you need a clean beauty blush, bronzer, concealer, highlighter, lip gloss, or eye shadows and makeup sets, they’ve got you!

Some noteworthy ingredients are lab-made conflict-free mica, organic cacao butter, macadamia nut oil, and more.

Like all of our trusted ethical cosmetic brands, River Organics uses recyclable zero-waste packaging, paper product packaging, and sugarcane-based labels.

Price Range:$

Discount Code:SKL15for 15% off at checkout

Ethics:Leaping Bunny Certified, certified organic products, 100% vegan ingredients, conflict-free ingredients, eco-friendly packaging, compostable packaging

Location/Shipping:United States, ships worldwide

3. Elate Beauty

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The Canadian B Corp Elate Beauty is one of the best vegan makeup brands that puts fair trade ingredients above all else.

Their fantastic range of brow balm, lipstick, eyeliner, eye-colored pencils, pressed powder, and mascara products are not only certified Leaping Bunny Cruelty-Free but also PETA vegan and gluten-free.

Think jojoba oil, carrot seed oil, coconut, RSPO-certified palm oil& more.

Currently, their vegan beauty products are compostable or recyclable and 75% of them are also plastic-free.

Price Range:$$

Ethics:B Corporation Certified, Cedar Wood Certified Pefc Wood, safe & fair labor, FSC Certified bamboo packaging, sustainable packaging, carbon-neutral, cruelty-free, vegan

Location/Shipping:Canada, ships worldwide

4. ATHR Beauty

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For an organic and vegan alternative to an animal-tested makeup brand, have a look at ATHRBeauty.

You might know them for their award-winning zero-waste eyeshadow palettes that are infused with crystal gemstones.

Nonetheless, the100% vegan makeup brand also offers lip crèmes, refillable foundations, and highlighting oils as well.

Using the best organic, fair-trade, non-GMO, and ethically sourced ingredients, their cruelty-free makeup serves long-lasting wear and continuous high performance!

Price Range:$$

Ethics:Leaping Bunny Certified, PETA Vegan Approved, FSC Certified recycled palettes, organic & fair trade plant-based ingredients, sustainable packaging, 1% for the planet

Location/Shipping:United States

5. Dab Herb

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Apart from their fantastic affordable clean skincare products, Dab Herb is also one of the best vegan makeup brands with certified organic ingredients.

Their cruelty-free makeup includes zero-waste mascara, eyeshadow, and eyeliner products as well as tinted moisturizers, natural foundations, contour powders, blushes, glosses, and more.

The 100% vegan makeup brand produces its ethical cosmetics in micro-batches.

On top of that, they are packaged in sustainably sourced and reusable wooden jars – how amazing!

Price Range:$

Ethics:USDA Certified organic sustainable farmers, Certified organic ingredients, cruelty-free, handmade, small batches, biodegradable wooden jars, donations

Location/Shipping:Worldwide

6. Inika Organic

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Known as one of the best vegan makeup brands Australia has to offer, Inika Organic’s award-winning cruelty-free beauty products are all the rage!

They put their trust in ethically sourced, certified organic ingredients covering everything from primers and foundations to eyeshadows, eyeliners, mascaras, and lipstick.

Also, they are the world’s first Certified Plastic Neutral makeup brand!

All clean beauty formulas are certified cruelty-free and vegan with 90% of their packaging made from sustainable & reused materials.

Price Range:$$

Ethics:Certified Organic, Plastic Neutral Certified Product, COSMOS Organic, government-approved organic food chain, Certified By Choose Cruelty-Free Australia, vegan

Location/Shipping:Australia, ships worldwide

7. Clean Faced Cosmetics

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The100% vegan makeup brand Clean Faced Cosmetics is hailed for their one-of-a-kind cruelty-free beauty formulas like the lash lengthening primer powders.

Additionally, you can also find plastic-free ethical cosmetics including custom makeup palettes, natural mascaras that also work as stellar eyeliners, zero-waste lipstick, foundation, bronzer, and blushes.

Everything is packaged in reusable metal tins and comes with a bamboo applicator!

With over 23.000 Etsy sales, it’s definitely one of the best vegan makeup brands for vegan beauty on a budget.

Price Range:$

Ethics:Mostly organic vegan & cruelty-free ingredients, ethically sourced micca, refills, made in the USA, zero-waste packaging, donations

Location/Shipping:Worldwide

8. PHB Ethical Beauty

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As the name suggests, PHB Ethical Beauty belongs on the list of best vegan makeup brands for handmade, clean plant-based makeup.

They are certified cruelty-free and PETA vegan, as well as Vegan Society UK AND certified organic.

The brand’s range includes some gluten-free formulas and a slew of natural mineral foundations with SPF, lipsticks, glow powders, BB creams, and highlighters for sensitive skin.

Price Range:$$

Ethics:Members Of The Global Shea Alliance, plant-based ingredients, ethical sourcing, vegan & cruelty-free, plastic-free packaging, 20% profit goes to charity, family business

Location/Shipping:United Kingdom, ships worldwide

9. Dirty Hippie Cosmetics

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Dirty Hippie Cosmetics could not have been anything but a100% vegan makeup brand.

You can opt for made-to-order foundations, primer, mascara, eyeliner, eyeshadows, lipsticks, and blushes- amongst other cruelty-free beauty formulas.

They use recycled newspaper and post-consumer boxes to ship their handmade organic products.

Also, everything is packed in tins and glass bottles that are completely reusable and recyclable.

Price Range:$

Ethics:Organic vegan & cruelty-free ingredients, handmade to order, recycled/recyclable packaging & shipment boxes

Location/Shipping:Worldwide

10. Neek Skin Organics

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Neek Skin Organics is not only Certified Leaping Bunny Cruelty-Free and vegan but also adheres to Eco-cert standards.

Primarily, they are touted as one of the best vegan makeup brands for clean lipsticks in a slew of shades wrapped in bamboo twist tubes.

The colors glide on pretty easily and are packed with moisturizing benefits.

However, they also carry certified organic cream highlighters and jojoba oil lip glosses.

Price Range:$$

Ethics:Organic vegan & cruelty-free ingredients, recycled/recyclable packaging, donations

Location/Shipping:Australia, ships to United States, Canada, United Kingdom, Ireland, Singapore, Hong Kong, New Zealand

11. Adorn Cosmetics

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Packed with minerals & organic ingredients, Adorn Cosmetics deserves a spot in our best vegan makeup brands.

Their formulas are allergen-free and developed with our sensitive skin in mind.

So rest assured that your new foundation, concealer, BB cream, eyeshadow, mascara, eyeliner, or lipgloss are made with clean and certified organic ingredients.

Through their refill program, they’ve successfully saved 20,162 Adorn pots & bottles from landfills.

Additionally, the100% vegan makeup brand is certified Leaping Bunny Cruelty-Free but also PETA vegan.

Price Range:$

Ethics:Leaping Bunny Certified, PETA Vegan Approved, Certified natural beauty ingredients, small batch production, refillable & biodegradable packaging, donations

Location/Shipping:Australia

12. Vyana Beauty

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With an extensive range of natural cruelty-free makeup and skincare, the 100% vegan makeup brand Vyana Beauty offers must-haves for every “stylish eco-warrior.”

You can choose your favorite non-toxic foundation, concealer, eyeshadow, or blush knowing that everything is crafted with up to 8 clean, organic, and ethically sourced ingredients and certified Micca.

Additionally, the clean beauty brand ships in zero-waste packaging.

You can also choose plastic tins, metal tins, or cardboard tubes for your cosmetics.

Price Range:$

Ethics:Organic vegan & cruelty-free ingredients, ethically sourced micca, zero-waste, recyclable packaging

Location/Shipping:United States

From full-coverage foundations and vegan beauty powders to cruelty-free lipsticks and certified organic eyeliners, our best vegan makeup brands above will help you glam up completely guilt-free.

Long gone are the days when vegan makeup was synonymous with basic paper packaging and uninspired, muted colors.

Each 100% vegan makeup brand on our list offers high-pigmented formulas crafted from plant-based and wrapped in cute eco packaging.

If you enjoyed this article, check out these other community favorites below!

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