Why is Trader Joe's so popular?
Trader Joe's is known for its unique food products, including seasonal offerings, as well as for its low prices. But Trader Joe's actually was not the most popular
At Trader Joe's, you won't find a lot of branded items. Instead, you'll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label. Our buyers travel the world searching for products we think are exceptional and will find a following among our customers.
All in all, 18% of grocery store customers in the United States use Trader Joe's. That means, of the 74% who know the brand, 24% use them.
That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.
The grocery store has established a loyal customer base by keeping its prices low and its inventory attractive to shoppers. Since its founding in 1958, Trader Joe's has opened 561 stores in 42 states plus the District of Columbia. The company has annual revenue of $13 billion.
Weaknesses. Limited store presence: While Trader Joe's operates over 500 stores in the United States, its store count is relatively low compared to other major grocery chains. This limited presence can restrict the company's reach and make it difficult for some customers to access its stores.
So what is the reason Trader Joe's employees are so nice? The answer seems to be that the company treats its employees well, and so employees want to return the favor to the customers.
The current reigning champion at Trader Joe's is the Chili & Lime Flavored Rolled Corn Tortilla Chips, which the supermarket's copywriters describe as “spicy, ire-zest-tible little scrolls made from stone ground corn masa.”
Trader Joe's's alternatives and competitors. See how Trader Joe's compares to similar products. Trader Joe's's top competitors include Tres Lecheria, Thrive Market, and Whole Foods Market.
They Provide a Seamless In-Store Experience
Beyond the friendly staff, the in-store experience has been optimized with the customer in mind. For example, a typical supermarket has 40 to 50,000 SKUs (stock-keeping units). A Trader Joe's store typically has about 4,000, so only about 10% of the total number of products.
Is Trader Joe's healthier than normal grocery stores?
2 | Don't assume it's a health food store
Because Trader Joe's offers a wide selection of healthy items it's easy to assume that it's a health food store. It's not. They do a great job of offering a wide variety of food, from healthy, minimally processed choices to super-processed junk food.
Trader Joe's's competitors and similar companies include Weis Markets, Whole Foods Market, Giant Eagle, WinCo Foods and Raley's. Trader Joe's is a company operating a specialty grocery store chain. Weis Markets is a large regional grocery chain.
Trader Joe's is more expensive than Aldi and Walmart for nearly every grocery item, with a few notable exceptions.
Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old, earning $80,000.
As a member of the Crew, you do a little of everything—and handle a lot. So does everyone along with you. From running the register, to stocking shelves, to creating a beautiful display; all while making sure that every customer has a fun, friendly and informative shopping experience.
So what was it about Trader Joe's that resulted in such high levels of customer satisfaction? The chain ranked first on atmosphere and fast checkouts, and second on cleanliness, courteous staff, merchandise selection and accurate pricing.
Donkeys, whales, monkeys, and lobsters are just some of the stuffed animals placed throughout stores as a way to keep children and parents entertained while shopping, confirms Today.
Overall, this is a fun place to work for. Scheduling is decently flexible, it's easy to ask for PTO, you do something different every hour, raises are given every six months and there's a lot of free food. Management changes often, and favoritism is very real.
We are dedicated to doing the work, every single day, to make sure Trader Joe's is an environment that is safe, welcoming, inclusive, and respectful for all Crew Members and customers. Read more about our commitment to integrity...
“Absolutely no one told me to flirt with customers. To be honest, I did that on my own,” says Josh, who worked at a Bay Area Trader Joe's from 2014 to 2015. And current Trader Joe's employee Jonny* says, “I've worked at 10 stores in two different states, and this is the first I've heard about flirting.”
What is the average age of Trader Joes employees?
What is the average age of employees at Trader Joe's? The most common age range of Trader Joe's employees is 20-30 years.
The answer? While cashiers aren't trained to flirt with customers, they are encouraged to be amicable. “They do remind you that part of Trader Joe's appeal is its famously friendly atmosphere and ask that you do what you can to maintain that,” Philip, a former Trader Joe's employee, told Glamour.
With that being said, Trader Joe's values frugality, so the stores are normally located in cheaper parts of expensive areas.
1. Mandarin Orange Chicken. It's everyone's favorite for a reason. Crispy, tangy and perfect to satisfy that craving for take-out, Trader Joe's Mandarin Orange Chicken is a keeper.
- Value 1. Integrity.
- Value 2. We are a product driven company.
- Value 3. At Trader Joe's we create WOW customer experience every day.
- Value 4. No Bureaucracy.
- Value 5. We are a national chain of neighborhood grocery stores.
- Value 6. Kaizen.
- Value 7. The store is our Brand.
- Integrity simply means:
Forbes just released its annual report ranking the best companies to work for in 2019. In the anonymous survey of 50,000 working Americans, a grocery store topped the list. The winner is Trader Joe's, known for its delicious frozen foods, small market charm and high-quality curated products.
| City | State / Territory | Number of Locations |
|---|---|---|
| Los Angeles | California | 14 |
| New York | New York | 9 |
| San Diego | California | 8 |
| Seattle | Washington | 7 |
Trader Joe's Interview Process:
Most people go through two interviews before getting hired at Trader Joe's. If you get invited to a second interview, that means you're very likely to be hired. If you're accepted, and they decide to hire you, it can take about a week for you to start working at Trader Joe's.
Low prices.
Unlike McDonald's secret sauce one of the keys to Trader Joe's success is not a mystery. Trader Joe's attracts customers looking for a bargain by selling items like wine, peanut butter and humus at low prices, between $2.00 to $4.00. You can also get a banana at Trader Joe's for only 19 cents.
By selling almost all of its products under its own labels, Trader Joe's "skips the middle man" and buys directly from both local and international vendors. While a typical grocery store may carry 50,000 items, Trader Joe's stocks about 4,000 items, 80% of which bear one of its brand names.
Who are the main competitors of Trader Joe's?
Trader Joe's's competitors and similar companies include Weis Markets, Whole Foods Market, Giant Eagle, WinCo Foods and Raley's. Trader Joe's is a company operating a specialty grocery store chain.
Crew. As a member of the Crew, you do a little of everything—and handle a lot. So does everyone along with you. From running the register, to stocking shelves, to creating a beautiful display; all while making sure that every customer has a fun, friendly and informative shopping experience.
Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000.
10 Richest Grocery Stores
Trader Joe's barely beats Whole Foods as the grocery store serving the wealthiest customers. Counties with any grocery store average median incomes of $54,000, but stores like Piggly Wiggly concentrate in counties with median incomes around $40,000–the bottom 44% of Americans.
The answer? “We want our stores to be small and intimate, [to] feel like a neighborhood store,” Basalone said. “Maybe you bump into somebody or a crew member and can talk about what you're buying or products or what's going on in your lives, that sort of thing.”
How many Trader Joes stores are there in the United States? There are 562 Trader Joes stores in the United States as of May 16, 2023. The state with the most number of Trader Joes locations in the US is California, with 193 stores, which is about 34% of all Trader Joes stores in the US.
Because Trader Joe's offers a wide selection of healthy items it's easy to assume that it's a health food store. It's not. They do a great job of offering a wide variety of food, from healthy, minimally processed choices to super-processed junk food.
Trader Joe's doesn't have a factory where they make their products. According to Eater.com, “As a private brand, the California-based Trader Joe's orders most of its products from third-party manufacturers (including giants like PepsiCo.
Trader Joe's is widely seen as a neighborhood store and has cultivated a fun-loving vibe that focuses on discounted natural foods. Whole Foods is the grocery industry's flagship organic foods store with a reputation for expensive, niche brands.
