Who is Viking Cruises target market?
Aimed at travel agents and the company's target audience of experienced travelers 55 and older, the campaign highlights Viking's industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos.
Based on the above criteria, some of the most common major micro-markets include singles, families, affluent consumers, the senior market, baby boomers, ethnic communities and special interest groups. However, don't stop there.
The dominating segment is the contemporary market with 68.6 percent of the annual global guest capacity, followed by the premium market at 21.7 percent, the budget market at 6.8 percent and niche cruises 2.3 percent.
- Viking Never Tries To Be All Things to Everyone. ...
- Viking Promises You The Thinking Person's Cruise. ...
- Viking Gives You Elegance. ...
- Viking Offers a Refined Atmosphere. ...
- Viking Does Not Have Hidden Charges.
Average age ( on all of the Viking cruises which we have done - 5) is from mid 50s to late 70s.
There are four computers for passenger use on each ship. They offer port-intensive itineraries, with overnights in the most interesting places. They have a crew that are incredibly good – cheerful, helpful, efficient and always welcoming. The ships are comparatively small, carrying only 930 passengers.
A cruise is one of the best ways to see the most exotic and foreign destinations in the world in an easy way. Itineraries offer calls at major cities and picturesque villages, all of which will be regional highlights, so you don't have to do the research on the best places to visit in an unfamiliar destination.
Increasing in popularity with new ships added each year, river cruising is ideal for seniors. Ports are usually close to cities, sailing is smooth, ships are small (with usually no more than 200 passengers), and most shore excursions offer several levels of walking intensity.
Indeed, cruises are a remarkable sector of the travel industry, market segmentation is considered as a strategic tool to obtain greater efficiency in the supply of product to fulfill identified demand, improve cost effectiveness in the marketing process (Park and Yoon, 2009), and investigate the association between ...
The market segmentation is based on type. By type the market is divided into adventure cruises, Christmas cruises, classic cruises, contemporary cruise, family cruises, LGBT cruises, luxury cruises, ultra-luxury cruises, and river cruises.
What do you mean by determining who your customers are in terms of target market?
A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service. Identifying the target market is important in the development and implementation of a successful marketing plan for any new product.
1 INTRODUCTION. Cruise Tourism is becoming an increasingly popular 'leisure choice' worldwide. The global cruise industry generates an estimated $38 billion a year in passenger expenditure and is the fastest growing sector of the tourism industry.
The cruise line doesn't have a casino, and children under 18 aren't permitted to sail on any of the ships, so passengers don't have to consider things like slot tournaments and kids clubs. Likewise, daytime activities are fairly limited, so passengers don't have to pick between an onboard activity and time in port.
Luxury Travel Advisor
In 2019, Viking was recognized for the third consecutive year as the first and only cruise line to win both rivers and oceans categories in the prestigious luxury trade awards: Best Luxury Ocean Cruise Company (for the third time) and Best Luxury River Cruise Company (for the sixth time).
On average a river cruise by Viking may cost you somewhere around $2000 to $8000 per person. These prices are for a European tour that takes you on a cruise for almost 8 to 21 days.
Torstein Hagen (born 1943) is a Norwegian billionaire businessman, and the founder and chairman of Viking Cruises.
Torstein Hagen started Viking Cruises in 1997, at age 54, with four riverboats in Russia. He had previously served as CEO of upmarket cruise line Royal Viking.
