What three basic decisions must firms evaluate when considering foreign expansion Check all that apply?
- When to enter markets.
- On what scale to enter markets.
- Which markets to enter.
Entering foreign markets by selling goods produced in the company's home country, often with little modifi cation. Entering foreign markets by joining with foreign companies to produce or market a product or service. Entering foreign markets through developing an agreement with a licensee in the foreign market.
- Exporting. Exporting is the direct sale of goods and / or services in another country. ...
- Licensing. Licensing allows another company in your target country to use your property. ...
- Franchising. ...
- Joint venture. ...
- Foreign direct investment. ...
- Wholly owned subsidiary. ...
- Piggybacking.
Which three statements are TRUE about franchising? The franchiser typically receives a royalty payment. It is similar to a license, but with a longer time commitment. The franchisee commits to abiding by strict rules on how it does business.
In assessing alternative foreign market a firm must consider a variety of factor including the current and potential sizes of the markets, the levels of competition the firm will face, their legal and political environment, and socio-cultural factors that may affect the firm's operations and performance.
- When to enter markets.
- On what scale to enter markets.
- Which markets to enter.
When entering a foreign market, a firm must carefully weigh political and legal risks. They must consider regulatory issues, and human rights issues. Human rights issues are important because businesses do not want to exploit workers or employ children or prisoners for slave wages.
- Gross Domestic Product. Gross domestic product (GDP) is the value of the goods and services produced in an economy. ...
- Unemployment Rate. ...
- Inflation.
Basic Entry Decisions
A firm contemplating foreign expansion must make three basic decisions: which markets to enter, when to enter those markets, and on what scale.
The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing.
What are the three factors that can lead to the success of a strategic alliance?
The most outstanding factors affecting alliance success are shown to be a good relationship with the partner, mutual trust, a minimum commitment between the parties, and clear objectives and strategy.
Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets. Intangible assets exist in opposition to tangible assets, which include land, vehicles, equipment, and inventory.
Which of the following is true about franchising? A franchise is an agreement whereby independant businessperson is given exclusive rights to sell a specified good or service.
The international market selection process requires segmentation and market target strategies. This process of dividing a market into distinct subsets (segments) of consumers with common needs. Segmentation can be demographic, psychographic, geographic, and benefit segmentation.
Which of the following is a risk that firms must consider prior to expanding abroad? Management may not understand the foreign country's business culture. Services account for nearly ________ percent of global trade.
Which of the following is a characteristic of foreign direct investment? Liability of foreignness refers to the internalization advantages that make it desirable to produce a good or service in-house.
- Culture. The cultural difference can determine whether the business is successful or not. ...
- Legal and regulatory barriers. ...
- Foreign government consideration. ...
- Business case.
In today's global economy, there are three broad buying and selling markets: consumer, business, and government.
- Political Factors. The political environment can have a significant influence on businesses. ...
- Economic Factors. ...
- Sociocultural Factors. ...
- Technological Factors. ...
- Environmental Factors. ...
- Legal Factors.
- Looking at the global marketing environment.
- Deciding whether to go global.
- Deciding which markets to enter.
- Deciding how to enter the market.
- Deciding on the global marketing program.
- Deciding on the global marketing organization.
Why do companies enter foreign markets quizlet?
1. Ability to preempt rivals and capture demand by establishing a strong brand name. 2. Ability to build sales volume in that country and ride down the experience curve ahead of rivals, giving the early entrant a cost advantage over later entrants.
What are among the five primary strategic options for a company wishing to enter international markets? lower prices for domestic products. reduced domestic demand for foreign-made goods. weaken the cost competitiveness of domestic companies.
- geographic conditions.
- cultural and social factors.
- political and legal factors.
- and economic conditions.
These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.
- Clarify your goals. ...
- Reassess your vendors and partners. ...
- Consider financing options. ...
- Conduct market research. ...
- Make informed hiring decisions. ...
- 5 Ways to Help Secure the Credit You Need.
- 4 Points to Consider Before Deciding to Hire.
- Exporting.
- Turnkey projects.
- Licensing.
- Franchising.
- Joint ventures.
- Wholly owned subsidiaries.
- Structured exporting. The default form of market entry. ...
- Licensing and franchising. Licensing is giving legal rights to in-market parties to use your company's name and other intellectual property. ...
- Direct investment. ...
- Buying a business.
Small businesses can enter the global market by selling directly to customers in export territories, marketing products through a local distributor, participating in a joint venture with a local business partner, or selling through a website.
There are five basic options available: (1) exporting, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Figure 7.25 “Market entry options”).
- The founding firms may jointly share management, with each appointing key personnel who report back to officers of the parent.
- One parent may assume primary responsibility.
- An independent team of managers may be hired to run it.
Which are the three main reasons firms make acquisitions?
three main reasons firms acquire other firms: to gain access to new markets and distribution channels. to gain access to a new capability or competency. to preempt rivals.
What three things should a company take into consideration when choosing a strategic alliance partner? (Check all that apply.) A good partner shares the firm's vision for the purpose of the alliance. A good partner does not act opportunistically. A good partner helps the firm achieve its strategic goals.
- Looking at the global marketing environment.
- Deciding whether to go global.
- Deciding which markets to enter.
- Deciding how to enter the market.
- Deciding on the global marketing program.
- Deciding on the global marketing organization.
The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing.
- Exporting.
- Turnkey projects.
- Licensing.
- Franchising.
- Joint ventures.
- Wholly owned subsidiaries.
Importing is not a market entry mode, because importing is not selling any product. Importing is related with marketing and purchasing. Many countries are related with each other by import export through business. But they are not importing, because they are not selling their product.
- Review your company. Take a careful look at your business to make sure you're ready to expand internationally. ...
- Develop a market entry strategy. The next step is to develop a market entry strategy. ...
- Prepare and execute an export marketing plan.
Entering the international market arena needs careful business planning. One of the first things you need to do is to learn about the target locations. For this, you have to conduct an extensive international audit. It will not happen overnight.
- Gross Domestic Product. Gross domestic product (GDP) is the value of the goods and services produced in an economy. ...
- Unemployment Rate. ...
- Inflation.
There are five basic options available: (1) exporting, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Figure 7.25 “Market entry options”).
Which one gives a firm tight control over manufacturing marketing and strategy in a foreign country?
Licensing gives a firm tight control over manufacturing, marketing, and strategy in a foreign country that may be required to maximize its profitability.
Wholly Owned SubsidiaryoAttractivebecause they reduce risk of losing control over core competencies, give firm the tight controlin different countries necessary for global strategic coordination, and may be required in order to realizelocation and experience curve economies.
In terms of the entry modes into a foreign market, a joint venture does not give an international firm the tight control over subsidiaries that might be required to realize experience curve or location economies.
One of the reasons why businesses expand globally is to be able to provide a reliable service to their international clients. A good global reputation will attract new customers. Expanding abroad allows a company to build name brand recognition and establish credibility internationally.
Joint venture
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Which of the following is TRUE about direct investment as a mode of international expansion? It allows a firm to retain full control over its investment.