What is the most popular Chinese brand?
With a value of $204.38 billion, tech giant Tencent takes the crown as the most valuable brand in China, according to the 2022 Kantar BrandZ Top 100 Most Valuable Chinese Brands ranking.
Alibaba Group, ByteDance, Huawei, Xiaomi, Lenovo, Oppo, Hisense, Haier, One Plus, Vivo, Shein, and Tencent lead the Top 50 list.
Shanghai-listed Kweichow Moutai was the most valuable Chinese brand for a fifth straight year, according to the 2022 Hurun Brands List.
Heytea and Nayuki, for example, are giving Starbucks a run for their money in the beverages segment in China. Li Ning and Anta are catching up on Nike and Adidas in sportswear. And Perfect Diary, Herborist and Proya are making big market share gains in the domestic cosmetics and skincare segments.
| Rank 2022 | Brand | Category |
|---|---|---|
| 1 | Tencent | Media and Entertainment |
| 2 | Alibaba | Retail |
| 3 | Moutai | Alcohol |
| 4 | Douyin | Media and Entertainment |
The great bulk of China's exports consists of manufactured goods, of which electrical and electronic machinery and equipment and clothing, textiles, and footwear are by far the most important. Agricultural products, chemicals, and fuels are also significant exports.
Hailan Home tops the ranking with 20.18 billion renminbi, or $3 billion, in revenue last year. Founded 25 years ago, the group owns a dozen brands catering to different groups of consumers who mainly reside in lower-tier cities in China. As of September 2021, the group operated 7,537 stores worldwide.
In a just-completed global analysis of the top 100 largest luxury goods companies by Deloitte for 2021, China is now the headquarters to 11 of the leading luxury companies, including new entrants Lanvin Group and ICCF Group.
| # | Name | Price |
|---|---|---|
| 1 | Tencent 1TCEHY | $43.50 2.49% |
| 2 | Kweichow Moutai 2600519.SS | $264.77 0.80% |
| 3 | Alibaba 3BABA | $96.90 0.70% |
| 4 | ICBC 41398.HK | $0.47 0.27% |
In China, mature luxury buyers differentiate themselves from entry-level buyers by showing their understanding of the luxury market. For example, the discerning consumer would go for popular brands such as Hermès, Chanel, Dior and Louis Vuitton, she said. “That's more important than searching for identity,” she added.
What is the best selling thing in China?
Smartphones are one of the most popular products in China, and the demand for them has been increasing steadily. The top-selling brands in China in 2023 include Huawei, Xiaomi, Oppo, and Vivo.
Factories in China sometimes churn out cheap, poor-quality products. But many are indeed capable of manufacturing products that are both high tech and high quality. In fact, many importers continue to find success sourcing products from China, even as manufacturing wages continue to climb there.
