What is pure franchising?
Pure Franchising:
' In other words, this type of franchising provides the franchisee with a complete business format including license for a trade name, the product or service to be marketed, the physical plant, methods of operation, a marketing strategy plan, a quality control process, and so on.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
A business franchise is defined by the structure of its ownership. Franchising occurs when the owner of a business grants a license to one or more parties for the purpose of conducting business using the same trademarks, trade names, trade dress, and other identifying aspects of the business.
The primary reason most entrepreneurs turn to franchising is that it allows them to expand without the risk of debt or the cost of equity. First, since the franchisee provides all the capital required to open and operate a unit, it allows companies to grow using the resources of others.
Learn the 4 main types of franchise arrangements: single unit, multi unit, area developer and master franchise. The franchising industry is very versatile, with multiple franchises, industry options and investment ranges. In addition, there is a diversity of types of franchise arrangements available.
Franchising is a business marketing strategy to cover maximum market share. Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several fast food chains like Dominos and McDonalds operate in India through franchising.
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
In franchising, a franchise owner partners with a corporate brand to open a business under the brand's umbrella. The franchisee owns and operates that location using the franchisor's brand name, logo, products, services and other assets.
If you are truly an entrepreneur, you should never invest in a franchise. While franchisees own their own businesses, are not employees of the franchisor, are at risk for their capital invested in the business, and manage and operate the business on a day-day-basis, franchisees are not really entrepreneurs.
Advantages of Franchising For Entrepreneurs
Reduced risk: If you work with a top franchisor, the risk of your business failing is very low compared to starting a business of your own. Simplified procurement processes: Another added advantage of franchising is you'll get access to quality suppliers and better deals.
How do you franchise your business?
- Make sure your business is ready to franchise.
- Protect your business's intellectual property.
- Prepare a financial disclosure document (FDD)
- Draft a franchise agreement.
- Compile an operational manual for franchisees.
- File or register your FDD.
- Set a strategy to achieve your sales goals.
There are two main types of franchising, known as Product Distribution Franchising (Traditional Franchising) and Business Format Franchising, which are conducted under a variety of franchise relationships.
There are three main types of franchise opportunities available, these are: Business format franchises. Product franchises, or Single operator franchises. Manufacturing franchises.
The three types of franchise agreements include: Master Franchise Agreement. Area Representative. Area Development Agreement.
Hotel. A hotel is a commercial establishment offering lodging and guest services provided by on-site staff.
As a general rule, it's recommended that businesses have at least one to three years of successful operations before franchising. That number could be higher or lower, however, depending on the industry. For some businesses, franchising during the first two years of operations can be advantageous.
- Make sure you have enough money.
- Follow the system.
- Don't neglect your family and friends.
- Be an enthusiastic franchisee.
- Recruit the best and treat them with respect.
- Teach your employees.
- Give customers great service.
- Get involved with the community.
Franchises and The Industrial Revolution (1850's – 1900's)
– The first time a commercial franchise business model was used in America was in 1851. The Singer Sewing Machine Company, founded by Isaac Merritt Singer, offered localized company control to owner/operators in exchange for a share in the profits.
The ownership style deals with the day-to-day operations of the franchise units, and there are essentially three different types of ownership models to consider: owner/operator, executive/absentee owner, and semi-absentee owner.
There are three main types of franchise opportunities available, these are: Business format franchises. Product franchises, or Single operator franchises. Manufacturing franchises.
What is franchising and its example?
Franchising is a business relationship between two entities wherein one party allows another to sell its products and intellectual property. For example, several fast food chains like Dominos and McDonalds operate in India through franchising.
KFC Franchise is owned by Yum! brands, global franchisor whose 3 restaurant brands, Pizza Hut, Taco Bell and KFC, are amongst the largest and most well-known franchises in the world. They are leaders in their respective industries - Pizza, Mexican and chicken.
