What are the 9 types of advertising?
ADVERTIsem*nTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!
So, without further ado, the three types of marketing are: Call to Action (CTA) Top of Mind Awareness (TOMA) Point of Purchase (PoP)
- Straight Sell. In this style message focuses upon the product and its attributes that will motivate consumers to purchase. ...
- Scientific Message. ...
- Demonstration. ...
- Testimonials. ...
- Animated Character. ...
- Dramatization. ...
- Comparison. ...
- Musical.
- bandwagon. This is a propaganda technique that suggests one should do something because everyone else is doing it. ...
- fear. ...
- conflict. ...
- shock. ...
- problem/benefit. ...
- testimonial/celebrity. ...
- anti-ad. ...
- association.
Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.
Institutional and product are the two main types of advertising. Institutional is a type of advertising that is used to improve a company's image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.
3.2.2 Message execution
The framework of execution refers to the message approach that will be used to present the advertising appeal or communicate the brand. Within the executional frame an advertising appeal is used to express the message.
A slice-of-life advertisem*nt is a kind of ad strategy that utilizes everyday scenarios to integrate a product into the daily dynamics of consumers. With this kind of ad, advertisers try to provide solutions or introduce efficiency using the product to the daily common concerns of people.
An executional framework defines how the ad is structured. Like advertising appeals, different frameworks are appropriate to different advertising contexts. These include lifestyle, scientific, testimonial, demonstration, and slice-of-life.
Advertising appeals are communication strategies that marketing and advertising professionals use to grab attention and persuade people to buy or act. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
