Is it good to invest in Jumia?
Jumia's business is stabilizing, but its mediocre growth rates and massive losses make it a risky stock to own as rising interest rates and geopolitical headwinds pummel the market.
Jumia's long-term potential is evident
According to Statista, Africa's ecommerce market is set to grow at a compound annual growth rate of 18% up from $43.9 billion in 2022 to $72.2 billion in 2025.
Jumia Technologies has received a consensus rating of Hold. The company's average rating score is 1.67, and is based on no buy ratings, 2 hold ratings, and 1 sell rating.
Jumia Technologies (NYSE:JMIA) stock is rising higher on Monday following news of a deal with United Parcel Service (NYSE:UPS). The deal between the two companies will have Jumia handling the last-mile delivery of packages shipped through UPS. This allows UPS to expand its business in Africa to more areas.
Despite the revenue growth, marketplace revenue, which management had recently billed as the future of the business, stalled, falling from 7.3% to $25.3 million. Instead, first-party revenue was the main driver of the company's growth.
Just go to affiliates.jumia.com, fill out the online form to apply. Your application will be reviewed and if you are qualified, you will be welcomed to the Jumia Affiliate Program. You can now login to the affiliate program site to start promoting offers.
Asides making revenue from the profit margin on items sold from its inventory, Jumia — the eCommerce platform — also charges commissions (up to 25%) on all sales made by third-party sellers.
JMIA stock has solid long-term potential as a proxy for the African growth story. This is true regardless of the outcome of the company's Q3 2021 results.
Jumia Technologies AG provides e-commerce platform. The Company offers marketplace, logistics, shipment, delivery, and payment services. Jumia Technologies serves clients worldwide.
For one thing, JMIA stock is overvalued. Currently, Jumia trades at nearly 17-times sales, whereas the retail industry has a median price-sales ratio of 0.87x.
Is jumia undervalued?
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The problem with valuing stocks by market capitalization.
Company | Market cap |
---|---|
Jumia Technologies (JMIA 5.52%) | $3 billion |
MercadoLibre (MELI 3.00%) | $83 billion |
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Despite the business model shakeup, Jumia is still not profitable, and it is also not growing as fast as it once was. Jumia's customer base grew to 6.9 million, 500k customers (6.9%) higher than 6.4 million in Q1 2020. It only added 100k more compared to the previous quarter when it had 6.8 million customers.
In line with the Federal Government's directive on the Finance Act 2019, the Value Added Tax (VAT) applicable on goods and services offered by Jumia would be increased from 5% to 7.5% effective on the 1st of February 2020.
No to Fake products
JUMIA's goal is to build the best online shopping experience to gain customer's trust; this is why we only sell genuine and original products. JUMIA is abiding by the legal rules related to the Customer Protection regulations.
YOU EARN MONEY – You make commissions selling items supplied by Jumia. Your efforts are rewarded: the more you work, the more you earn! You also earn money for each new sales consultant you recruit! YOU ARE YOUR OWN BOSS- As an independent sales consultant,you have complete freedom and control over your activity.
The main competitors of Jumia Technologies include Ozon (OZON), Revolve Group (RVLV), Overstock.com (OSTK), Qurate Retail (QRTEA), PC Connection (CNXN), ContextLogic (WISH), Stitch Fix (SFIX), Dingdong (Cayman) (DDL), MYT Netherlands Parent B.V. (MYTE), and Poshmark (POSH).
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