YSL vs Dior – In Which Brand Should You Invest? - Luxe Front (2024)

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YSL vs Dior – the battle of two Parisian luxury brands

Yves Saint Laurent (YSL) and Dior have been at the top of French luxury houses for a while now, creating stunning handbags, ready-to-wear clothes, and accessories. Both brands are known for their innovative designs that took over the world of fashion, encouraging new trends that would become tremendously popular.

That being said, which one holds power over the other? If you were to get a new handbag, which one would be the better choice? Is one brand more stylish than the other? Which one holds the most value? In this article, we will put YSL vs. Dior in comparison, helping you determine which option works best for your needs.

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YSL (Saint Laurent) vs Dior: Going to the Roots

Knowing the history of a brand is essential when making a purchase. Here is what you should know about the two fashion designers and their roots.

History of YSL

The French fashion designer was involved in the fashion industry long before he started his own brand. Ironic as it may seem, Yves Saint Laurent began his career by working for Christian Dior himself, acting as his creative director up until the moment he was drafted into the Second World War.

His experience there led him to create his brand, YSL. With Pierre Bergé as his business partner, he decided to popularize ready-to-wear fashion. He created the brand Yves Saint Laurent in 1962.

He noticed that women had a more difficult time accessing fashion, regardless of its type, and he decided to make things easier for them. He also had the goal of freeing the female form with his designs, bringing simple yet appealing pieces to the market.

History of Dior

Established in 1946, Dior started at a time when women’s fashion choices were practical but very plain. Fabrics were not as easily available, which is why women only wore flowing garments that did not particularly compliment their shape.

Dior did not agree with that. He believed that a woman should be able to show her femininity if she wanted to.

His brand was created with this in mind, and his clothes would accentuate the woman’s figure, creating very feminine styles that were different from the average. As a result, his style became known as the New Look.

History: Saint Laurent vs Dior

Obviously, since Yves Saint Laurent himself worked for Dior – the YSL brand is younger than Dior. However, both brands have a very rich history and both designers revolution fashion at the time.

YSL vs Dior: Understanding the Differences

There are many similarities between the two brands, one of them being the fact that Yves Saint Laurent worked for both. With that in mind, there are many notable differences as well, including:

Price: YSL vs Dior

YSL prices: from $1,000 to $5,000 USD

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Dior and YLS have different prices, especially when it comes to their handbags. YSL prices start at $995, with an example being the Panier Small Bag in Raffia. The more expensive options cost around $5,000, and the popular ICARE Maxi Shopping Bag in Quilted Lambskin is $4,900.

Read our full Saint Laurent ICARE review here.

Dior prices: from $2,500 to $17,000

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However, Dior handbags are priced between $2,500 and $17,000. With prices increasing throughout the last few years, their tags are nearly double what they were a few years ago. For instance, the Christian Dior Lounge Bag now costs $2,800, whereas the Medium Lady D-Lite Bag is available for $17,000. This makes Dior more expensive compared to YSL.

Winner: YSL

Materials and Quality

Dior and YSL bags use similar materials to create their bags, their general focus being on quality. The differentiating factors are the materials they focus on.

Most of the YSL bags are made with calfskin leather, which provides a luxurious look and a beautiful finish. Some have a textured finish that adds more to the durability. The bags with a smooth finish require more care, as they are prone to scratches.

YSL also uses lambskin for their bags, along with goatskin, but not as frequently as calfskin. In their catalog, you may also find suede, coated canvas, denim, and woven straw bags. This offers more variety for those wanting something different.

Like YSL, Dior also uses lambskin, goatskin, and calfskin. The bags often have a textured finish, giving them more strength and quality. Similar to the YSL bags, the lambskin with a smooth finish requires more care, as it is prone to scratching and scuffing. Dior also makes plenty of bags from wicker, canvas, raffia, and satin, which means both brands offer variety and quality.

Handmade or not?

A big difference between Saint Laurent and Dior is how their bags are made. We’ve already established that both brands make their bags from high quality materials such as lambskin and calfskin.

However, it’s only Dior that handmakes its bags. As you can imagine, handmaking a bag is a completely different process than machine making it. Therefore Dior is known to have impeccable quality and craftmanship.

Winner: Dior

Exclusivity

Both fashion houses are relatively expensive, which says a lot about their potential to be exclusive. However, since Dior bags are more expensive compared to YSL, one may say that the former is more exclusive than the other. Dior has a certain air to it, especially the Lady Dior bag, named after Princess Diana. This demand makes these pieces rather difficult to obtain.

Read also: Everything you need to know about the Lady Dior

While YLS bags are also exclusive, their lower price makes them easier to get. You may easily order them directly from the company, without being imposed any limits. You can also find original items through different retailers that YLS collaborates with.

Winner: Dior

Aesthetics and Design

As a brand, Dior is known in the fashion industry for its feminine accents and elegance. It emphasizes the female silhouette for the clothing, along with feminine accessories and designs for the handbags.

YSL as a brand focuses on something called cross-dress fashion. In other words, they use menswear fabrics to create women’s designs. They’ve created sharp fashion aesthetics that would be empowering, but at the same time sensual and elegant. Also, YSL designs usually have a much simpler cut and style compared to the ones designed by Dior.

Outfits & Inspiration: Dior vs YSL

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Resale Value

If you are buying a luxury bag for investment purposes, you may be interested in its resale value. Both brands hold their own here, and both tend to have a steady increase in their value, provided they are carefully tended to.

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However, Dior seems to hold the higher ground here. Considering Dior’s rise in popularity, its handbags are highly sought-after on the second-hand market. Since Dior bags are more expensive than YSL and frequently go through price hikes, you’ll likely get more money from reselling a Dior bag.

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Winner: Dior

YSL vs. Dior: Who’s the Winner?

Both fashion houses have their charm, depending on what you are looking for. Dior holds its value over time and offers feminine touches, whereas YLS provides timeless elegance at lower prices.

Both Saint Laurent and Dior have their share of IT bags that are popular every season as well as their classics. Quality wise, you’re going to get a great bag no matter which brand you choose. However, Dior’s quality is definitely better – however, you do need to pay a premium for it.

Overall, you just need to determine which design fits your style the most.

Related

YSL vs Dior – In Which Brand Should You Invest? - Luxe Front (2024)

FAQs

Which brand is more expensive Dior or YSL? ›

The brand value of Yves Saint Laurent (YSL) amounted to approximately 3.6 billion U.S. dollars in 2021. The brand value of Dior brand is approximately 6.3 billion U.S. dollars in 2021. Tiffany & Co brand was valued at approximately $2.65 billion in 2021. Versace's value is estimated at $2.4 billion as of 2021.

Is YSL considered a luxury brand? ›

Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position.

Why is YSL so popular? ›

Undoubtedly, Saint Laurent was the first to completely merge art and fashion and put art on the runway. The creative created countless garments which featured existing art pieces in themselves. One of the most famous examples of this is the Mondrian co*cktail dress, part of YSL's 1965 Autumn/Winter collection.

What's the difference between YSL and Saint Laurent? ›

YSL and Saint Laurent are the same brand. YSL, short for Yves Saint Laurent, was the original name of the iconic fashion house founded by designer Yves Saint Laurent. In 2012, the brand's creative director Hedi Slimane rebranded it as Saint Laurent Paris, using a more modern and minimalistic approach.

What is the number 1 luxury brand? ›

Gucci and Louis Vuitton are the most popular luxury fashion brand in the United States, followed by Chanel and Dior. Overall, Gucci dominates our KPIs of top luxury fashion brands, with 90 percent awareness slightly shadowing even Chanel and Dior.

What level of luxury is Dior? ›

Examples of ultra-luxe or haute couture brands include Chanel, Christian Dior, Givenchy, and Valentino.

What is the top 10 luxury brand? ›

So, sit back, relax, and let's dive into the world of luxury fashion!
  • CHANEL.
  • LOUIS VUITTON.
  • GUCCI.
  • PRADA.
  • DIOR.
  • HERMÈS.
  • SAINT LAURENT.
  • CARTIER.
Jan 25, 2024

Is Dior considered luxury? ›

Christian Dior, more commonly known as Dior, is a luxury goods company famed for revolutionizing the women's fashion industry.

Is YSL still owned by Gucci? ›

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed and Alexander McQueen.

What age group does YSL target? ›

Age Range. The YSL target audience primarily consists of women within the age range of 18 to 45 years old, with a particular focus on those aged 25 to 35 (YSL Brief). This age range encompasses individuals who are fashion-forward and trendsetters in their social groups.

What is YSL best selling product? ›

  • REFILLABLE. LIBRE EAU DE PARFUM. (4894) ...
  • NEW REFILLABLE. MYSLF EAU DE PARFUM. (3901) ...
  • CANDY GLAZE LIP GLOSS STICK. (3166) ...
  • BLACK OPIUM EAU DE PARFUM. (5108) ...
  • Y Eau De Parfum. (5018) ...
  • LASH CLASH EXTREME VOLUME MASCARA. (6538) ...
  • TOUCHE ÉCLAT ALL-OVER BRIGHTENING PEN. (1104) ...
  • NEW. COUTURE MINI CLUTCH LUXURY EYESHADOW PALETTE.

What did YSL do in Dior? ›

Yves Saint Laurent would spend two years working alongside Christian Dior, learning the secrets of haute couture from the master himself. Collections comprised of some two hundred designs would emerge from sketches, toiles, and fittings. Saint Laurent was first entrusted with decorating the boutiques.

Why is YSL so expensive? ›

WHY IS SAINT LAURENT SO EXPENSIVE? The brand's glamorous appeal, high-end materials, and meticulous craftsmanship are what make YSL products so expensive. Yves Saint Laurent is known for its high quality materials. Their items are made from only the finest fabrics and materials such as silk, genuine leather, and metal.

Why was YSL banned? ›

The U.K.'s advertising watchdog banned a Saint Laurent advert for spring 2015, when Hedi Slimane was at the design helm of the brand, on the grounds that the model in it “appeared unhealthily underweight.”

What makes YSL different? ›

YSL was often inspired by art and exotic places. Unafraid to reach beyond Haute Couture, he championed “style,” which is eternal and inherent, and set a template for style that is still followed today.

What is the most expensive designer brand? ›

LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros.

Which is more luxury LV or Dior? ›

In a dazzling display of digital engagement, Louis Vuitton clinched top spot in Re-Hub's Compass Index for luxury brands (luxury fashion and leather goods category) in China for the first quarter of 2024. Gucci and Dior followed in second and third spots.

Who is more expensive Chanel or YSL? ›

We made our own research and are ready to tell you everything about Where Are Chanel Handbags Made? Meanwhile, let's draw a little line about the pricing of these two companies. Conclusion: Chanel handbags are twice as expensive as the same YSL models.

Is Dior an expensive brand? ›

Brands like Chanel, Dior, and Versace are considered luxury fashion brands and are known for their high prices.

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