Why whisky casks could be a better investment than you think (2024)

Seasoned whisky expert Jass Patel of Tomoka Casks discusses how investors can profit safely from cask whisky investments.

If a friend told you they’d made a 4,600 per cent return on a couple of whisky casks, you’d probably think they’d had a few too many, or that they’d been scammed. But this actually happened when bank manager Roger Parfitt made a £220,000 return on a pair of casks he bought in the 1990s.

In 1994 Mr Parfitt purchased a cask of Macallan single malt for £3,200 and a cask of Tobermory for £1,500. Despite not being a whisky expert, Mr Parfitt had expected the casks to appreciate in value over the years and hopefully generate a bit of extra cash to add to his retirement fund. To his surprise he successfully sold the casks earlier this year for £225,000.

He now plans to pay off his mortgage and retire three years earlier than planned. He’s also said he will purchase a cask for his two children which he’s nicknamed “the cask of mum and dad”, expecting to generate a healthy return to help fund their future.

“For me personally, when it comes to investing it has to be a sensible strategy,” he told The Times. “I believe that if you just do what everyone else is doing, you’re never going to get a result like this. The fact that it’s tax-free… you can prove the indexes, and Scotch whisky isn’t going out of fashion. I think it’s a good, alternative strategy.”

While returns of 4,700 per cent are exceptional, and whisky investments are unlikely to help you retire early, the key principle to bear in mind is that whisky casks do naturally appreciate over time. As a general rule, the longer a whisky has been aged in the cask, the higher price it can command. That’s why we pay significantly more for a Macallan 18-year-old than a Macallan 12. If it’s a Macallan 25 you’re after, you’ll be looking at a four-figure price tag.

Mr Parfitt’s story comes with the caveat that most investors will see much more modest returns. The vast majority of casks are unlikely to appreciate as much as those from the legendary The Macallan distillery in Moray. Investors would be wise to approach the cask market with a healthy dose of scepticism. You may have heard scare stories about cask whisky scams offering sky-high returns that later failed to materialise. As with any investment, it is vital to make sure you fully understand what you are paying for and steer clear of anyone promising get-rich-quick schemes.

Whisky prices are driven by age as well as the reputation of the distillery, rarity of a particular bottle or cask, and reviews from key tastemakers in the industry, such as Whisky Advocate or whisky critic Jim Murray. Investors can expect average annual returns of around eight to 10 per cent, with the BC20 cask index reporting an average of 13.09 per cent over the past five years. Older whiskies from top distilleries such as The Macallan command especially high prices and enjoy a cult following among collectors around the globe.

It’s important to remember that whisky is an asset-backed investment, meaning that once you have purchased your cask you will always have access to the whisky inside it which you can either sell on, or bottle whenever you wish.

Another hidden benefit is that Mr Parfitt’s £200,000 windfall will not be subject to any capital gains tax. Since HMRC classifies whisky as a “wasting asset” with a limited lifetime, CGT does not apply to any profits made on whisky casks. This is a nice advantage over other investment options, enabling you to maximise your overall returns across your wider investment portfolio.

Where some whisky investment firms come unstuck is delivering a solid and profitable exit strategy. Be aware that selling your cask onto a private buyer or a blender is unlikely to generate a healthy profit, especially if you hold a nondescript cask of no real provenance or you have paid over the market rate in the first place. That’s why Tomoka Casks offers a fully-managed service right through to bottling. We also have a retail arm selling fine spirits directly to consumers, which provides a ready-made exit route for our cask investors.

Transparency is key when it comes to managing your investments. We work with each of our investors to create an exit strategy that’s right for you. This includes upfront disclosure of all the costs involved, such as VAT and duty, so you have a clear and realistic expectation of your eventual profit.

For whisky enthusiasts such as Mr Parfitt, casks also give you the opportunity to get involved in the industry and bottle your very own whisky. “I remember thinking, if it doesn’t appreciate in value, the worst that could happen is that you would have to get it out of the warehouse, bottle it and drink it.” As well as a solid investment strategy, investing in your own cask could make you the proud owner of your very own whisky label.

Request your free Whisky Market Reportto find out how you could profit from this rewarding alternative asset

Originally published onBusiness Reporter

Why whisky casks could be a better investment than you think (2024)

FAQs

Why whisky casks could be a better investment than you think? ›

Vintage Acquisitions work on the very simple principle that if you purchase whisky casks and are prepared to hold on to them the whisky you purchased will be older, in shorter supply and therefore more desirable than when you first made the purchase.

Why is whiskey a good investment? ›

Why are some whiskies valuable? As with many other alternative investments such as gold, fine wine and art, the value of whiskies and other bottled spirit comes in large part simply from scarcity of supply coupled with rising demand. Less is more when it comes to a particularly highly rated whiskey.

Is aging whiskey a good investment? ›

Historically, whiskey has outpaced nearly every other asset class, while being non-correlated to the stock and bond markets. Unlike traditional financial asset classes that are subject to fluctuating market conditions, whiskey aging in barrels is a tangible, physical asset with inherent value.

Why buy a whiskey cask? ›

To start with, the finest whiskeys deliver many of the same portfolio benefits as fine wine. Whiskey casks have grown in value by 12-15% annually for the past 15 years. The advantage of whiskey casks is that they improve with age, have more liquidity than bottles, and deliver bulk value.

What are the risks of investing in whiskey? ›

Fire, water damage, or improper storage conditions can lead to a significant loss of investment value. Additionally, theft poses a risk, as rare and valuable whiskies can be attractive targets for criminals.

Is whiskey a better investment than wine? ›

Fine wine prices have slumped in recent months while whisky values have skyrocketed leaving us in no doubt that rare whisky is now comfortably outperforming fine wine as an investment.

Is whiskey a better investment than gold? ›

Research from specialist whisky firms shows whisky has been a better investment than gold and global stock markets over the past 5 years.

Is whiskey casks a good investment? ›

For the right investor, whisky cask investing can be a profitable endeavor. This is typically achieved through building a diversified portfolio of whisky casks over a period of time that consists of different distilleries, ages and cask types, such as ex-Bourbon or Sherry.

How does whiskey cask investment work? ›

Whisky maturation is halted after bottling. Casks, however, continue to mature as time passes. The longer one waits, the older and more valuable the whisky within the cask will become. The phrase has never been truer, with cask investing, time is money.

What is the best whiskey to invest in? ›

10 Best Whiskey Bottles to Invest in Now
  • The Hakushu 18-Year-Old Single Malt Whisky.
  • Macallan 36 Year Old Single Malt Scotch Whisky Director's Special.
  • Johnnie Walker Blue Label Port Ellen 'Ghost and Rare' Blended Scotch Whisky.
  • The Yamazaki 12-Year-Old Single Malt Whisky.

Why is cask important? ›

Maturation of whisky in oak casks add the complex layering of flavors, aromas, colors and textures to the distillery character that is already in a new-make spirit. Oak casks are therefore one of a Master Distiller's most powerful tools.

Why buy cask strength? ›

Cask strength whiskies offer an authentic, unadulterated whisky experience. They capture the true essence of the distillery's character and craftsmanship. The flavours you taste are exactly as they were in the barrel, making it the closest you can get to sampling whisky straight from the cask at the distillery.

How much is a whiskey cask investment? ›

Once a rare commodity

Limited to industry insiders, private and corporate investors can now easily add whisky casks to their investment portfolios. With prices starting at around £5,000, one of the world's top performing luxury investments is accessible to many more today.

How does whiskey gain value? ›

There are various factors that determine whether a whiskey cask will increase in value over time, the main ones being: Age, brand and rarity. Generally, whiskey becomes more valuable as it ages. The longer the whiskey is aged in the cask, the more time it has to develop a rich and nuanced flavour profile.

How does whiskey increase in value? ›

Bottled whiskey can rise in value, but not because of ever-evolving contents. Instead, the price tag relies on a brand's popularity and the number of bottles in circulation. Potential returns increase as a brand becomes more popular and bottles become scarcer.

What is the best alcohol to invest in? ›

Some of the best alcohol stocks to buy and hold are big companies that manage a stable of diversified brands. Top names include LVMH Moët Hennessy Louis Vuitton, Diageo, Pernod Ricard, Brown-Forman, and Rémy Cointreau.

What is so special about whiskey? ›

At its core, whiskey is a distilled grain spirit, typically made from corn, barley, wheat, and rye, which is then aged in wooden barrels. Whiskey is noted for its caramel and vanilla notes and flavors, as well as the woody and warm flavors common in whiskey.

What is the trend in whiskey investment? ›

According to a report by Knight Frank, the value of rare whiskey increased by 9% in the year ending 2022. Another report concluded that rare whiskey went up in value by 21% in 2022. Another trend that is expected to impact the whiskey cask investment market in 2023 is the rise of technology.

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