Why What3Words is not suitable for safety critical applications (2024)

What3Words is a widely promoted system that is used for sharing a location using just three words. For example, ///wedge.drill.mess is located in Hyde Park.The globe is divided into 3m squares, each of which has a unique three word address to identify it.

Many UK police, ambulance and fire services advocate the use of What3Words to report your location in an emergency. The idea is that it is easier to communicate three words than it is to read out a grid reference, and that a position is more helpful than an address in many situations.

Due to a series of design flaws in What3Words, I do not believe it is adequate for use in these safety critical applications.

I initially believed that What3Words prevented simple mistakes causing errors; it wasn’t until a friend found two addresses under 10 miles apart that I considered that this might not be true. I decided to look into it.

So how bad is the problem? Pretty bad.

Easily Confused Words

The What3Words word list is 40,000 words long. It is important that words in this list cannot be confused, otherwise they may be communicated incorrectly. For example band/banned, bare/bear, beat/beet are easily confused.

What3Words acknowledge this themselves.

The problem is that their “best” doesn’t appear to be very good.

A quick inspection of their word list finds the following words that sound very, very similar to one another:

wants oncerecede reseedcensus senseschoral coralincite insight liable libel ordinance ordnance overdo overdue picture pitcher verses versussecretary secretoryassets acids arrows aroseclairvoyance clairvoyantscollard collaredconfectionary confectionerydisburse disperseequivalence equivalentsincidence incidentsincite insightincompetence incompetentsindependence independentsinnocence innocentsinstance instantsintense intentslightening lightningordinance ordnanceparse passpokey pokyprecedence precedentspurest puristvariance variants

There are also a huge number of plurals. Out of the 40,000 words, 7,697 also exist in their plural form. That means that 15,924 out of the 40,000 can be confused by misreading, mishearing, or mistyping a single letter “s”. That’s 40% of the available words!

Over 75% of What3Words addresses contain words that can be confused in this way.

What3Words themselves said that “people confuse plurals only about 5% of the time when hearing them read out loud”. That gives an overall chance that a What3Words address is confused 1 in 27 times!

And this doesn’t take into account simple typing errors like flip and slip.

Broken Algorithm

What3Words acknowledge that two locations with similar addresses being confused is a problem. Indeed, if ///limit.broom.flip and ///limit.broom.slip were in the same town, that would lead to confusion.

They state that their solution is to space these confusing addresses “as far apart as possible”.

As far apart as possible turns out to not be very far.

In this small blue area below, there 255 confusing address that result in another location less than 5km away.

If we increase the error to 20km, the situation gets far, far worse. There are now 3,268 locations that can be confused, just by adding or removing a character “s” to one of the words.

To put this into perspective, we can calculate the odds that you land on one such square. There are 1,456,332 individual 3m squares in that blue box.

With a maximum acceptable error of 5km, that means there is a 1 in 5712 chance you land on one of these squares.

With a maximum acceptable error of 20km, that means there is a 1 in 446 chance you land on one of these squares.

These odds vary depending on where you are, but in most urban areas of the UK that I have checked, there is a better than 1 in 1000 chance that a square has an address that can be confused with another under 20km away.

For several areas in London, there is a better than 1 in 25 chance you find a confusing pair located within the M25.

What3Words implied the odds were closer to 1 in 2.5million. There’s a very big difference between what I’ve seen and what they are saying.

The error when you make a mistake can range from as little as 10m to as much as 20,000km. There is no way to determine how far away the other address is.

It is a matter of opinion as to what an acceptable level of error is, but there are examples of mountain rescue being sent to a location almost 40km away because of a single character confusion. 20km may not be an issue in a city, but it certainly is for an accident in the mountains.

This issue is inherent in the way the What3Words algorithm was designed. You can read more about this here.

Examples

Here are some examples of how badly this could go wrong. Without significant additional information, that the person may not be able to give, you cannot determine which of the two addresses is correct.

“There’s been a train derailment, on the Clyde.” – 1.54km

https://what3words.com/likely.stage.sock

https://what3words.com/likely.stages.sock

“One of our party has fallen to the west of the ridge on the way up to Beinn Maol Chaluim, visibility is poor.” – 1.83km

https://what3words.com/reworked.sheets.lions

https://what3words.com/reworked.sheet.lions

Just to give you an idea of the terrain around here – that short distance could be a serious delay.

“I think I’m having a heart attack. I’m walking at North Mountain Park. Deep Pinks Start.” – 1053m.

(Try reading both out)

https://what3words.com/deep.pink.start

https://what3words.com/deep.pinks.start

Conclusion

By making a single character error in a What3Words address, there is a significant chance that the location will change to another that is less than 5km away. This level of error is dangerous and difficult to detect.

In my opinion, this makes it unsuitable for use in emergency situations.

Even What3Words themselves have identified that confusing pairs would be an issue, and have stated, tens of times, that they designed the system so that they were not close together. This is simply not the case – confusing pairs frequently exist in close proximity.

You need to ask yourself why What3Words pitch their system in this way. Why state that their system doesn’t suffer from these issues, when it does? Why did they decide that this is an issue, and claim it was fixed?

The same kind of errors happen if we make mistakes with most grid reference systems, phone numbers, or addresses. This is a known issue. We read back phone numbers to check they are correct. If I read out my address as “Southampton, Scotland”, there is an obvious means of detecting an error. What3Words has been sold as immune to these errors, so people don’t check for them. This is where the risk creeps in.

Why What3Words is not suitable for safety critical applications (2024)

FAQs

Why What3Words is not suitable for safety critical applications? ›

By making a single character error in a What3Words address, there is a significant chance that the location will change to another that is less than 5km away. This level of error is dangerous and difficult to detect. In my opinion, this makes it unsuitable for use in emergency situations.

What is criticism of what3words? ›

What3Words has also attracted criticism for being less reliable than claimed, in particular that the chance of confusing one address with another is high.

What is the what3words issue? ›

The issue appears to be how the system's algorithm sorts where to put which three words, and in particular where it places words that are spelt differently but pronounced the same (hom*ophones), similar sounding words, and plurals. "I realised that there are a very significant number of words easily confused.

What is the accuracy of what3words? ›

Compared to current street addressing systems, 3 word addresses are far more accurate, as they refer to a specific 3m x 3m area. As the entire what3words grid is fixed, the 3 word address for a particular location will never change even if buildings or streets are redeveloped.

What is the point of what3words? ›

what3words has a very different function – it's an easy way to communicate exact locations, whether that's spoken over the phone or into a car voice navigation system, or typed into a taxi app or a website checkout page.

How do you use what3words in an emergency? ›

In an emergency, you should call 999 and give the call handler the what3words address for where help is needed (you will need phone signal to do this – the what3words app cannot pass location information directly to the emergency services).

Is what3words more accurate than GPS? ›

Each digit of a GPS coordinate has no bearing on the previous or next digit, so there's no indication if you get a digit wrong. With W3W, if you get 16 characters that don't form 3 words, it's obvious that there is an error somewhere.

What company owns what3words? ›

What3words (stylized as what3words) is a proprietary geocode system designed to identify any location on the surface of Earth with a resolution of about 3 metres (9.8 ft). It is owned by What3words Limited, based in London, England.

Does 999 actually use what3words? ›

Help 999 know exactly where

what3words has given every 3m square a unique combination of three words. People are using the free app to help 999 know exactly where to find incidents. Watch and share real stories to raise awareness of how what3words can help in emergencies, outdoor activities and events.

Who is the owner of what3words? ›

Chris Sheldrick, Co-Founder and CEO of what3words, reveals how he went against the grain to raise over £100m, change human behaviour, and build a new global address system, now used by major car brands, ecommerce platforms, and emergency services globally.

How does what3words make money? ›

How does what3words make money? what3words is free for anyone to use via our app and online map – and it always will be. However, we do charge certain businesses that benefit commercially from using our products.

Is what3words used in the United States? ›

what3words is integrated into the navigation systems of many Mercedes-Benz, Jaguar, Land Rover, Subaru and Mitsubishi vehicles in America. This makes it easy for drivers to enter the what3words address straight into their car's infotainment system to get directions to that exact destination.

How does what3words work without Internet? ›

Does the app work without signal? Without phone signal, the app functions the same as when you have no data connection: you can view the location of any what3words address you enter. You can also navigate to it using compass mode. To share a what3words address over the phone or in a text message you need phone signal.

Can I choose my own what3words? ›

Every single what3words address is randomly allocated and permanently fixed – they'll never change. This means our system can work offline, with no need for updates. We've previously considered and tested a system where people could buy words of their own choosing.

Does Google Maps accept what3words? ›

what3words Help Centre. Can I search for a what3words address in Google Maps? Can I search for a what3words address in Google Maps? Not at the moment, but you can enter the what3words address into the free what3words app, tap Navigate and then select Google Maps to open the location in Google Maps.

Is what3words legitimate? ›

what3words has already been used by businesses and public service to do good and even save people's lives. It can offer a new way for people to share their locations and even for kids to memorize where they live in case they get lost. But note that the tool, and the idea as a whole, are still relatively new.

Top Articles
Latest Posts
Article information

Author: Nathanial Hackett

Last Updated:

Views: 5670

Rating: 4.1 / 5 (52 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Nathanial Hackett

Birthday: 1997-10-09

Address: Apt. 935 264 Abshire Canyon, South Nerissachester, NM 01800

Phone: +9752624861224

Job: Forward Technology Assistant

Hobby: Listening to music, Shopping, Vacation, Baton twirling, Flower arranging, Blacksmithing, Do it yourself

Introduction: My name is Nathanial Hackett, I am a lovely, curious, smiling, lively, thoughtful, courageous, lively person who loves writing and wants to share my knowledge and understanding with you.