Why startup founders shouldn’t divide ownership equally (2024)

Company co-founders often split ownership of their startup evenly. It seems fair and simple.

But starting off equal may hurt the company’s chances of getting off the ground.

New research finds that early-stage companies formed with an equal ownership split—such as 50% each for two partners or 25% each for four—were less likely to have measurable revenue or employees one year later, says Dave Noack, an assistant professor of entrepreneurship in the Goddard School of Business and Economics at Weber State University in Ogden, Utah.

How much of a difference did it make? Companies with an unequal split were 21.7% more likely than other firms to be up and running a year later.

“Teams that divide unevenly, with at least one person having founding control, are more likely to launch and reach the marketplace," says Dr. Noack, who also leads the university’s entrepreneurship center.

Today, roughly three out of four startups decide to divide the business equally when getting started, he says. The problem, though, is that when shares are split evenly, no one founder feels they have ownership of the company and the responsibility for running it. And that often means that nobody takes charge, and the startup stalls. So, an uneven split—even if it is 51% ownership for one of two partners—offers one founder a feeling of individual ownership, and that helps them to push ahead.

“The key takeaway is that there needs to be someone on the team who ultimately takes charge," says Dr. Noack, whose research was published in the Journal of Small Business and Enterprise Development last year.

The researchers used LinkedIn groups to find ventures that were still in the planning stage, 137 in all. They used surveys to understand the psychological ownership of the main founder and whether the venture was able to get off the ground because of this early decision making. (They didn’t, however, study what precise equity splits were ideal.)

Dr. Noack hopes the research will result in more purposeful thinking around the ownership split. Companies often want equal ownership to increase harmony and cohesion within an emerging venture but don’t account for the drawbacks, he says. “It comes down to decision making and who is ultimately going to feel the pressure on their backs to persevere," he says.

This story has been published from a wire agency feed without modifications to the text

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Why startup founders shouldn’t divide ownership equally (2024)

FAQs

Why startup founders shouldn’t divide ownership equally? ›

Unequal splits can imply that certain founders are not highly valued, which can deter investment. Dramatic equity disparities can overemphasize the initial idea rather than the team's ability to execute and generate traction. Startup success relies more on execution than the original concept.

Should founders split equity equally? ›

Impact of Equal Splits on Funding

Experts like Mark Suster and Noam Wasserman, warn that 50/50 equity splits can raise a red flag to investors. An equal split could indicate a CEO's inability to negotiate or manage difficult issues. In some cases, this could cause VCs to withhold funding.

Why is equity important for a startup founder? ›

Equity is the currency of the tech and startup worlds. After founders divide the initial ownership among themselves and investors, they also use it to attract talent.

How to split co-founder equity fairly? ›

Different ways to split equity among cofounders
  1. Equal splits. ...
  2. Weighted contributions. ...
  3. Dynamic or adjustable equity. ...
  4. Performance-based vesting. ...
  5. Role-based splits. ...
  6. Hybrid models. ...
  7. Points-based system. ...
  8. Prenegotiated buy/sell agreements.
Nov 29, 2023

What is the founder's dilemma equity split? ›

In “Founder's Dilemmas: Equity Splits,” by Eric Ries, reviews key points from The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. These include founders' failing to understand that that the role they had during the early stages will remain the same over time.

How much equity should a founder have in a startup? ›

The short answer to "how much equity should a founder keep" is founders should keep at least 50% equity in a startup for as long as possible, while investors get between 20 and 30%.

How should shares be allocated among startup founders? ›

As a rule, the share percentage of independent startup advisors is around 5% (or no equity at all). Investors claim 20-30% of startup shares, while the founder and co-founder share percentage is over 60% in total. You may also leave some available pool (say 5%), but don't forget to allocate 10% to employees.

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