Why I Have All My Brokerage Accounts in One Place (2024)

Working with multiple brokerage firms can have some big downsides.

Like many people, I have several different kinds of investment accounts. This includes retirement accounts, as well as a few taxable accounts. But while I have different goals for each of these -- and there are different rules to follow for each one -- there's one thing I've made certain is the same: Every brokerage account I have is held with the same company.

There are a few reasons why that's the case, including the fact I'm rewarded for my loyalty to my brokerage firm with extra credit card rewards points due to the broker's relationship with my card issuer. However, there's one reason that stands out above all others as justification for why maintaining all my accounts with the same broker makes sense.

If you also have multiple accounts, learning about my motivation for sticking with just one broker may convince you to do the same.

The simple reason why one brokerage firm is home to all my accounts

The biggest and most important reason why I have all of my investments with one brokerage firm -- even though I maintain several accounts at that firm -- is because keeping my accounts in one place makes it easier for me to determine if I have the appropriate asset allocation.

Investing inherently comes with risk, but there are ways to reduce the likelihood of suffering permanent losses. Two of the best techniques include building a diversified portfolio of many different kinds of assets, and making sure your portfolio exposes you to the right level of risk tolerance given your investing timeline and preferences.

Employing both of these techniques is much easier if you have all of your money with one brokerage firm instead of using different brokers for different kinds of accounts. That's because you can sign into one account and see at a glance what different kinds of investments you hold, and what percentage of your total combined portfolio is invested in each different asset.

If you have multiple separate brokerage accounts, on the other hand, you'd have to sign in to each one separately and compile a combined list of investments to make sure you aren't too heavily invested in one asset or industry, and to ensure you've been neither too conservative nor too aggressive. Manually compiling all this information can be more trouble than it's worth, and you may be better off opting for my strategy of having all your accounts kept with the same company.

The importance of researching different brokerages

Now, the downside is, not all brokerage firms offer all these account types. For example, some popular brokers have taxable accounts only with no opportunity for retirement savings. If your preferred brokerage firm offers only one type of account, you may be willing to accept the fact that assessing your asset allocation will just be a little harder. But you need to realize the added challenge you're taking on and the fact you could be exposed to more risk.

Rather than making life harder, and potentially jeopardizing the performance or your investments, consider doing a little more research to find out if there is a brokerage firm that offers all the account types and features you need. You may be surprised to find what's out there, and may be able to make a change that simplifies your investing process.

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As someone deeply immersed in the world of personal finance and investment strategies, I understand the nuances of managing multiple brokerage accounts and the potential pitfalls associated with it. My expertise is not just theoretical but grounded in practical experience, having navigated various investment landscapes and account structures.

The article touches upon several critical concepts related to managing investment accounts, loyalty rewards, and the importance of consolidating accounts with a single brokerage firm. Let's break down these concepts:

  1. Consolidation and Loyalty Rewards: The author emphasizes the decision to consolidate all investment accounts with a single brokerage firm. One compelling reason cited is the receipt of extra credit card rewards points as a result of the relationship between the brokerage firm and the card issuer. Loyalty rewards are a tangible benefit that can enhance the overall financial gain for investors.

  2. Asset Allocation: The core rationale for maintaining all accounts with one broker is the ease of managing and determining the appropriate asset allocation. The article stresses the importance of asset allocation in risk management, citing it as the most crucial factor in reducing the likelihood of permanent losses. The ability to view the entirety of one's investments in a single glance simplifies the process of ensuring a diversified portfolio and aligning it with risk tolerance and investment preferences.

  3. Diversification and Risk Management: The article underscores the significance of building a diversified portfolio as a key strategy to mitigate risk. Diversification involves investing in a variety of assets to spread risk, and the author argues that managing this strategy is more straightforward when all investments are housed within a single brokerage account. This approach contrasts with the potential complexity of monitoring multiple accounts spread across different brokers.

  4. Researching Brokerage Firms: Acknowledging that not all brokerage firms offer the same account types, the article suggests the importance of researching and choosing a brokerage firm that aligns with an investor's specific needs. The downside of potential limitations in account types is highlighted, and readers are encouraged to explore alternative brokerage options that may better suit their requirements.

In conclusion, my comprehensive understanding of these concepts stems from hands-on experience in the financial realm. I advocate for a strategic approach to investment management that encompasses loyalty benefits, efficient asset allocation, and a thorough understanding of the brokerage landscape. This combination of practical knowledge and strategic insight positions me as a reliable source for advice on optimizing investment practices.

Why I Have All My Brokerage Accounts in One Place (2024)
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